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Partnership Marketing

September 9, 2013 6:08 PM

What Keeps The Chief Marketing Officer Awake At Night? - Part 1 tagged “Partnership Marketing”

There is no doubt that the current role of the Chief Marketing Officer is fundamentally changing. What was once considered to be one of the most interesting and creative positions within the corporate environment, has now become one of the... Read more

By Mitch Joel


October 14, 2011 5:56 PM

What Kind Of Marketer Are You? tagged “Partnership Marketing”

Are you a marketing professional or an advertising professional? The majority of marketing professionals that I meet aren't really marketing professionals at all. The majority of them are advertising professionals. While it's easy to confuse the two, the systematic ghettoization... Read more

By Mitch Joel


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