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Partnership Marketing

April 21, 201511:34 PM

Your Streaming Live Brand tagged “Partnership Marketing”

It's a race to see which brands will be first on Periscope (or Meerkat). This is nothing new. It happens all of the time. Some brands really do embrace an early-adopter ethos and score big earned media points by doing... Read more

By Mitch Joel


September 9, 2013 6:08 PM

What Keeps The Chief Marketing Officer Awake At Night? - Part 1 tagged “Partnership Marketing”

There is no doubt that the current role of the Chief Marketing Officer is fundamentally changing. What was once considered to be one of the most interesting and creative positions within the corporate environment, has now become one of the... Read more

By Mitch Joel

October 14, 2011 5:56 PM

What Kind Of Marketer Are You? tagged “Partnership Marketing”

Are you a marketing professional or an advertising professional? The majority of marketing professionals that I meet aren't really marketing professionals at all. The majority of them are advertising professionals. While it's easy to confuse the two, the systematic ghettoization... Read more

By Mitch Joel