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Paid Search

July 31, 201411:25 PM

The 7 Deadly Sins Of Digital Marketing In 2014 tagged “Paid Search”

Have we solved the most basic of questions for our digital marketing efforts? I would argue that the vast majority of brands engaged in digital marketing have left the fundamentals behind them. These brands and are, at mass scale, following/chasing... Read more

By Mitch Joel

Utilities:


November 19, 200910:09 AM

The New Search Landscape tagged “Paid Search”

When you think of search engines and the Internet, it's hard not to think of Google (and not much else). When you think of Google, it's also hard not to think of the classic children's tale, The Little Engine That... Read more

By Mitch Joel


September 22, 200910:24 PM

The Irresponsible Marketer tagged “Paid Search”

When times are tough, what makes more sense: to market to those who are interested in what you're selling or to anyone and everyone in hopes of breaking through? You are never going to catch me arguing that there is... Read more

By Mitch Joel


May 14, 2009 5:28 PM

Confusion Over Search Engine Marketing tagged “Paid Search”

What a strange, magnificent and scary world we live in. Marketing Pundits (like me) were quick to forecast a serious uptake in search engine marketing as the recession (which, according to some is officially over) took hold. Common sense dictates... Read more

By Mitch Joel


January 23, 200811:57 PM

Acquisition Versus Retention - New Thoughts On An Old Argument tagged “Paid Search”

While attending the Shop.org Strategy And Innovation Forum in Orlando today, I had the pleasure of presenting on the topic of Social Shopping with Carrie Johnson from Forrester Research. We each did a twenty-minute presentation with about fifteen minutes of... Read more

By Mitch Joel


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