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Paid Advertising

August 8, 2014 5:20 PM

Content As Advertising tagged “Paid Advertising”

So, are you sick of the term Native Advertising? Back in February 2013, I penned an article for Harvard Business Review titled, We Need a Better Definition of "Native Advertising". In short, it felt like native advertising is just simply... Read more

By Mitch Joel

Utilities:


February 8, 2013 2:18 PM

Putting In The Time tagged “Paid Advertising”

Success at Facebook may be easier than you think. The senior team at Twist Image spent some time at Facebook the other day. In watching the examples of brands that achieved some serious success leveraging the world's largest online social... Read more

By Mitch Joel


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