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Pageview
”August 30, 2012 3:17 PM
The Misery Of Monetization tagged “Pageview”
Do you know which brands struggle with monetization? It's not a trick question and the answer is pretty obvious: any brand that was created without thinking about how or why people would either pay for it or truly engage with... Read more
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July 19, 201210:02 AM
The Marketing Problem Is Simple: There Are Too Many Ads tagged “Pageview”
As a brand, do you find it hard to put your message in front of the right audience? This used to be the major challenge. The entire construct of the advertising industry was built on the scarcity model. There was... Read more
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April 28, 2012 9:13 AM
The Panic Over Pinterest tagged “Pageview”
By the time you read this, Pinterest may be doomed. Did you detect the sarcasm in that statement? Two nights ago at Social Slam in Knoxville, Tennessee, I got asked if Pinterest is the hottest thing since... well, the last... Read more
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March 14, 201210:13 PM
Death To The Page View tagged “Pageview”
Are the days of measuring page views as an advertising metric slowly (or quickly) coming to an end? When banner ads first came on the Internet (we now call it "display advertising"), I remember thinking to myself, "is this the... Read more
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