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Owned Media

June 18, 201411:28 PM

Time For Digital Transformation tagged “Owned Media”

How much will marketing change in the next five years? It's hard for me to believe this, but it was about a year ago this week, that I was in New York City at the Google offices launching my second... Read more

By Mitch Joel

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April 29, 201410:52 PM

Is Bethany Mota The Future Of The NewFronts? tagged “Owned Media”

Maybe we'll just stop calling them 30 second spots in the future? What would the world of advertising be like if the 30 second spot actually started playing second fiddle in the advertising mix (what if it moved over to... Read more

By Mitch Joel

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March 12, 201412:28 PM

Even If You're Not Doing Social Media, You Should Still Be Doing This... tagged “Owned Media”

In an effort to better involve themselves in social media, many brands still attempt to decide which channel to hop on. It's easy to do this. It's easy to be attracted to whatever the bring and shiny object may be... Read more

By Mitch Joel


December 10, 201311:51 PM

The Porous Web tagged “Owned Media”

Are we close to the end of owned media? When we think of a solid marketing mix (from a promotional perspective), there is no doubt that brands need to now find balance in a world where paid media (buying ads)... Read more

By Mitch Joel


June 11, 2013 2:35 PM

The Pageview Industrial Complex tagged “Owned Media”

Eyeballs still matter. Ultimately, advertising has two objectives: Create awareness that something exists. Sell something. Do pageviews still matter? Whenever you pull up a piece of content, you are creating a pageview. The frustration that certain marketers have with pageviews... Read more

By Mitch Joel


April 19, 201312:16 PM

The Failure Of Social Media tagged “Owned Media”

Social Media doesn't work for the vast majority of small businesses. That was the main message in the USA Today article titled, Study: Social media a bust for small businesses, published on April 17th, 2013. From the news item: "About... Read more

By Mitch Joel


October 17, 201212:43 PM

The Perfect Marketing Strategy That Fell Out Of The Sky... tagged “Owned Media”

When someone jumps from the edge of space back to earth and it's all supported by one brand, you know you are staring at a winner. True story: Well over seven years ago, my agency (Twist Image) had the opportunity... Read more

By Mitch Joel


October 7, 2012 1:11 PM

What You Need To Know About Converged Media tagged “Owned Media”

Episode #326 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Rebecca Lieb was on the show a while back to promote her business book, Content Marketing - Think... Read more

By Mitch Joel

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October 7, 2012 1:01 PM

SPOS #326 - The Converged Media Imperative With Rebecca Lieb tagged “Owned Media”

Welcome to episode #326 of Six Pixels Of Separation - The Twist Image Podcast. Rebecca Lieb was on the show a while back to promote her business book, Content Marketing - Think Like a Publisher - How to Use Content... Read more

By Mitch Joel


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