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December 18, 201411:02 PM

The Point Of Creativity In Business tagged “Optimization”

The point of creativity in business is to tell and/or sell. For some reason, the statement above is seen (by many) as some kind of defamation of creativity. A bastardization of the what art is. The proverbial selling of the... Read more

By Mitch Joel


July 9, 200910:45 PM

The Ultimate Question For Digital Marketers tagged “Optimization”

Here's the thing about Digital Marketing, New Media and Social Media: if you're only in it for yourself, not much great stuff can happen. On a personal note, I've been hearing a lot of backchannel comments about people questioning why... Read more

By Mitch Joel

April 15, 200911:18 PM

The Retweet Is One Of The Best Measurements Of A Brand's Success tagged “Optimization”

There's no way around it, when it comes to thinking about what needs to be measured for online success, no one is smarter than Avinash Kaushik. Kaushik is the author of Web Analytics - An Hour A Day, Blogger over... Read more

By Mitch Joel

February 20, 2009 8:12 PM

Home Base tagged “Optimization”

If you could name one thing that was really missing from your Digital Marketing strategy, what would it be? The general sentiment is that most companies feel like they are either totally missing the boat when it comes to Social... Read more

By Mitch Joel

April 2, 200811:48 PM

Should Your Marketing Stink? tagged “Optimization”

Today, at the eMetrics conference in Toronto, Bryan Eisenberg (co-author of Call To Action, Waiting For Your Cat To Bark? and many more - also Blogger over at GrokDotCom) gave an incredible (and timely) presentation called, Should Your Marketing Stink?... Read more

By Mitch Joel

March 7, 200811:41 PM

Would It Be Cool If Bryan Eisenberg Did A Free Online Seminar On What Marketers Should Be Testing Online? tagged “Optimization”

My only regret is not posting about this free event sooner. I got a note from Bryan Eisenberg (co-author of Call To Action, Waiting For Your Cat To Bark and more - he's also the Chief Persuasion Officer of Future... Read more

By Mitch Joel