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Optimization

September 20, 201611:53 PM

Do Agencies Care About Conversion? tagged “Optimization”

Are you obsessed with making marketing better? What do you consider a conversion? Is it all about getting a consumer to buy from you? I'm not so sure. I prescribe to the methodology and thinking of Avinash Kaushik. Yes, he's... Read more

By Mitch Joel

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August 26, 201611:15 PM

Advertising. Full Steam Ahead. tagged “Optimization”

"Advertising is dying. Advertising is dead. Advertising doesn't work." A common theme. A common rant. It's fine to think that advertising doesn't work. It's fine to question it, in a world of spam, terrible infomercials, 30 second spots that are... Read more

By Mitch Joel

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August 17, 201611:36 PM

All Ads Are Not Created Equal tagged “Optimization”

It's not really about whether or not advertising is inherently good or bad. Advertising is a paid channel to distribute information about a business. How that business conducts itself (quality of the products/services, customer service, uniqueness, innovation, etc...) is its... Read more

By Mitch Joel

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June 14, 201611:24 PM

The Art Of Marketing tagged “Optimization”

What an amazing day we had at The Art of Marketing in Toronto today. Well over three years ago, I begun telling the story of a famed YouTuber that few (outside of her growing audience) had ever heard of. Her... Read more

By Mitch Joel

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December 18, 201411:02 PM

The Point Of Creativity In Business tagged “Optimization”

The point of creativity in business is to tell and/or sell. For some reason, the statement above is seen (by many) as some kind of defamation of creativity. A bastardization of the what art is. The proverbial selling of the... Read more

By Mitch Joel

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July 9, 200910:45 PM

The Ultimate Question For Digital Marketers tagged “Optimization”

Here's the thing about Digital Marketing, New Media and Social Media: if you're only in it for yourself, not much great stuff can happen. On a personal note, I've been hearing a lot of backchannel comments about people questioning why... Read more

By Mitch Joel


April 15, 200911:18 PM

The Retweet Is One Of The Best Measurements Of A Brand's Success tagged “Optimization”

There's no way around it, when it comes to thinking about what needs to be measured for online success, no one is smarter than Avinash Kaushik. Kaushik is the author of Web Analytics - An Hour A Day, Blogger over... Read more

By Mitch Joel


February 20, 2009 8:12 PM

Home Base tagged “Optimization”

If you could name one thing that was really missing from your Digital Marketing strategy, what would it be? The general sentiment is that most companies feel like they are either totally missing the boat when it comes to Social... Read more

By Mitch Joel


April 2, 200811:48 PM

Should Your Marketing Stink? tagged “Optimization”

Today, at the eMetrics conference in Toronto, Bryan Eisenberg (co-author of Call To Action, Waiting For Your Cat To Bark? and many more - also Blogger over at GrokDotCom) gave an incredible (and timely) presentation called, Should Your Marketing Stink?... Read more

By Mitch Joel


March 7, 200811:41 PM

Would It Be Cool If Bryan Eisenberg Did A Free Online Seminar On What Marketers Should Be Testing Online? tagged “Optimization”

My only regret is not posting about this free event sooner. I got a note from Bryan Eisenberg (co-author of Call To Action, Waiting For Your Cat To Bark and more - he's also the Chief Persuasion Officer of Future... Read more

By Mitch Joel

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