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Online Usage

September 19, 2013 7:59 AM

The End Of Privacy... The Beginning Of Personalization tagged “Online Usage”

Marketers are at a precarious crossroads (whether they know it or not). In my latest business book, CTRL ALT Delete, I lay out five movements that have fundamentally changed the brand forever (that most businesses are doing little - to... Read more

By Mitch Joel


March 20, 201210:42 AM

Are Those Robots or People Clicking on Your Site? tagged “Online Usage”

The robots have landed. It should come as no surprise to you that some of the traffic to your websites and mobile apps are not a real human being. There are spiders out there crawling websites to index them, there... Read more

By Mitch Joel


March 8, 2012 8:32 AM

The Paradox Of Choice And Advertising tagged “Online Usage”

You can't have it both ways. Someone is going to have to break the bad news to the consumers. You can't have it both (and every) way. Sorry. Yesterday, I Blogged about the "do not track" button that would stop... Read more

By Mitch Joel


April 2, 2011 7:35 PM

When Is This Going To End? tagged “Online Usage”

Quick question: do you believe that advertising spend should match consumption patterns when it comes to media? I sure hope you answered "yes!" Sadly, the Internet is still the red-headed stepchild of the media world. As consumption on both Internet... Read more

By Mitch Joel


January 24, 201110:19 PM

Good Old Fashioned Values tagged “Online Usage”

If we use our traditional values in this now-digital world, we're going to fall behind... faster. I have the pleasure of speaking in front of audiences that are both large and small all over the world. This gives me a... Read more

By Mitch Joel


October 1, 201010:15 PM

The Web Has Failed Advertising tagged “Online Usage”

Think about this: the Web has failed advertising. Hasn't it? This was the question Marketing Magazine asked yesterday following an Advertising Week session titled, Digital Publishing in the Age of Engagement, that took place on Wednesday in New York City. The... Read more

By Mitch Joel


January 28, 2010 7:35 AM

No More Websites. Only Publishers. tagged “Online Usage”

Websites are not websites anymore. When a brand manager sits down to evaluate what she or he is doing online and in the mobile channels, the first realization they have is usually it's not up to snuff with the massive... Read more

By Mitch Joel


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