Entries tagged with “

Online Usage

”

April 2, 2011 7:35 PM

When Is This Going To End? tagged “Online Usage”

Quick question: do you believe that advertising spend should match consumption patterns when it comes to media? I sure hope you answered "yes!" Sadly, the Internet is still the red-headed stepchild of the media world. As consumption on both Internet... Read more

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January 24, 201110:19 PM

Good Old Fashioned Values tagged “Online Usage”

If we use our traditional values in this now-digital world, we're going to fall behind... faster. I have the pleasure of speaking in front of audiences that are both large and small all over the world. This gives me a... Read more

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October 1, 201010:15 PM

The Web Has Failed Advertising tagged “Online Usage”

Think about this: the Web has failed advertising. Hasn't it? This was the question Marketing Magazine asked yesterday following an Advertising Week session titled, Digital Publishing in the Age of Engagement, that took place on Wednesday in New York City. The... Read more

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January 28, 2010 7:35 AM

No More Websites. Only Publishers. tagged “Online Usage”

Websites are not websites anymore. When a brand manager sits down to evaluate what she or he is doing online and in the mobile channels, the first realization they have is usually it's not up to snuff with the massive... Read more

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