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Online Tracking

September 19, 2013 7:59 AM

The End Of Privacy... The Beginning Of Personalization tagged “Online Tracking”

Marketers are at a precarious crossroads (whether they know it or not). In my latest business book, CTRL ALT Delete, I lay out five movements that have fundamentally changed the brand forever (that most businesses are doing little - to... Read more

By Mitch Joel


July 23, 201311:56 AM

Please Track Us tagged “Online Tracking”

Every brand you like online (Amazon, Facebook, Google and more) are monitoring your every move. Are you creeped out? They're monitoring you for many reasons. Some are doing it to better understand if what they're creating works, in terms of... Read more

By Mitch Joel


March 8, 2012 8:32 AM

The Paradox Of Choice And Advertising tagged “Online Tracking”

You can't have it both ways. Someone is going to have to break the bad news to the consumers. You can't have it both (and every) way. Sorry. Yesterday, I Blogged about the "do not track" button that would stop... Read more

By Mitch Joel


March 7, 2012 9:51 PM

The Do Not Track Button tagged “Online Tracking”

What kind of experience do you want? Marketers have abused the anonymity of IP addresses for too long and now consumers (and journalists) are fighting back... and they're fighting mad. Everything you say and do online can and is being... Read more

By Mitch Joel


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