Online Tool

The trouble with new media is that it's hard to tell the pretenders from the professionals. If an individual with no followers on Twitter has decades of real-life work experience and the individual with hundreds of thousands of followers only... Read more

By Mitch Joel

Without a doubt, the number one question asked about these new Digital Marketing channels is this: do people really care and want brands to participate in online social networks? Most brand managers have a hard time believing that anyone cares... Read more

By Mitch Joel