Search Results
Entries tagged with “

Online Strategy

December 6, 2012 7:13 PM

Do You Need A Degree In Digital Marketing And Social Media? tagged “Online Strategy”

How important is a formal education for a career in marketing? I get asked this question a lot. Most people want to know where I studied all of this stuff and what type of certification I have. I am certifiable.... Read more

By Mitch Joel


October 27, 2010 9:35 PM

The Agency Of The Future tagged “Online Strategy”

The Marketing Agency world continues to change and evolve. Just the other week, news broke that ZenithOptimedia UK will be going through a restructuring. There are rumors that Starcom MediaVest Group may also look to change things up in the... Read more

By Mitch Joel


October 21, 2010 9:34 PM

Search Box tagged “Online Strategy”

Think about this: are search engines changing or are search engines changing because how we search is changing? If there's one thing I have learned in my many years as a professional marketer, it is this: once doctors and big... Read more

By Mitch Joel


September 10, 2010 7:45 PM

The Internet Is Your Media Lab tagged “Online Strategy”

Does your company wish there was a place where you could experiment with New Media, Marketing, Advertising and Communications? While attending MediaCamp today in Montreal (as a preamble to PodCamp Montreal), Sylvain Carle (from Praized) suggested that maybe more media... Read more

By Mitch Joel


September 3, 201010:21 PM

The Best Way To Grow An Audience And Build Your Community tagged “Online Strategy”

Is it a Facebook page? Is it Twitter? Is it posting a video to YouTube? What about creating a Blog? What is the best way to grow an audience? As someone who sits in corporate boardrooms or presents in front... Read more

By Mitch Joel


July 26, 2010 4:36 PM

The Next Big Thing Online Could Well Be Anonymity tagged “Online Strategy”

With more and more people adding more and more personal stuff about themselves online, it's fascinating to think that the next big thing in the online world could well be anonymity. While it's easy to take a contrarian view of... Read more

By Mitch Joel


June 30, 2010 2:00 PM

First Things First tagged “Online Strategy”

Strategy before tactics. "What are we doing on Blogs, Facebook and YouTube?" is the wrong question to ask (so don't let those boardroom discussions get too heated). The better question is: "why?" "Why should we be on Blogs, Facebook and... Read more

By Mitch Joel


June 15, 2010 3:58 PM

Money For Nothing And Your Clicks For Free tagged “Online Strategy”

Do real people really want to have a relationship with a brand? Here are some of the many questions that brands are asking of Social Media... Is Social Media the best place for all brands? Much like any other media... Read more

By Mitch Joel


April 21, 2010 7:41 PM

What Makes A Brand Social? tagged “Online Strategy”

In following many of the higher ranked, populated and community-focused Blogs about Marketing, you will spot an interesting trend... Many Bloggers (and their community members) feel that brands are not very "social" unless they are a part of the "conversation."... Read more

By Mitch Joel


March 18, 2010 7:39 PM

Ideas vs. Execution tagged “Online Strategy”

Everywhere you turn, there is tons of talk from people telling others what they should be doing in Social Media. Then, there are those that are just doing it. Cutting through the hyperbole is not easy. Just the other week,... Read more

By Mitch Joel


October 28, 2009 9:44 PM

Giving Till It Hurts tagged “Online Strategy”

At what point do you stop giving and start taking? At what point are you no longer serving the community and looking out for yourself? Those are fair questions and those are the same fair questions that brands ask all... Read more

By Mitch Joel


October 8, 200911:08 AM

Do This Now tagged “Online Strategy”

If there is one question I get asked more than any other, it's: "Where do I start with all of this online stuff?" Many people have a knee-jerk readiness to grab onto whatever new and shiny object the rest of... Read more

By Mitch Joel


July 7, 2009 5:07 PM

On Being Findable tagged “Online Strategy”

If someone can't find you off of a simple search engine query, all is lost. It doesn't matter if you're representing a brand/company. It doesn't matter if it's just you. It doesn't matter if you're a start-up entrepreneur, and it... Read more

By Mitch Joel


April 17, 2009 9:23 PM

Defining Failure tagged “Online Strategy”

Not enough people come to our website. No one comments on this Blog. There are not enough people following us on Twitter. We need to find a way to get more people to our Facebook Page. All of those (and... Read more

By Mitch Joel


April 15, 200911:18 PM

The Retweet Is One Of The Best Measurements Of A Brand's Success tagged “Online Strategy”

There's no way around it, when it comes to thinking about what needs to be measured for online success, no one is smarter than Avinash Kaushik. Kaushik is the author of Web Analytics - An Hour A Day, Blogger over... Read more

By Mitch Joel


February 20, 2009 8:12 PM

Home Base tagged “Online Strategy”

If you could name one thing that was really missing from your Digital Marketing strategy, what would it be? The general sentiment is that most companies feel like they are either totally missing the boat when it comes to Social... Read more

By Mitch Joel


1