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Online Review

June 5, 201411:57 PM

Frayed Emotions When It Comes To Brands tagged “Online Review”

Are we at the end of brand loyalty? First, let's be clear: I am not talking about loyalty or rewards programs. Those work. They work well. They're going to continue to work. If a consumer is already shopping with you... Read more

By Mitch Joel

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May 14, 201411:12 PM

The End Of Showrooming (And Webrooming) tagged “Online Review”

We are never going to solve for true consumer-centricity, if we keep acting like this. First, we had "showrooming." Showrooming is when a consumer goes to a physical location and uses a mobile device to either compare prices with other... Read more

By Mitch Joel

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April 22, 201411:41 PM

Be Nice When You Say Bad Things Online tagged “Online Review”

Is anyone still willing to argue that consumer reviews are not one of the most powerful forces online? You could argue that having over 24,000 reviews for Fifty Shades of Grey on Amazon (this is factual) is just a whole... Read more

By Mitch Joel

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March 5, 201411:13 PM

There's No Patience In Business tagged “Online Review”

Don't slow down. Don't stop. There is a massive chasm that still exists between the world of business and the expectations of the consumer. Ultimately, when it comes to the retail experience, I believe there are two types of consumers:... Read more

By Mitch Joel


April 21, 2010 7:41 PM

What Makes A Brand Social? tagged “Online Review”

In following many of the higher ranked, populated and community-focused Blogs about Marketing, you will spot an interesting trend... Many Bloggers (and their community members) feel that brands are not very "social" unless they are a part of the "conversation."... Read more

By Mitch Joel


January 30, 2010 2:39 PM

Baby Boomers Love Facebook (And All Of The Other Online Goodness) tagged “Online Review”

One common misnomer is that Social Media and the Internet is a place for kids, teens and university students exclusively. Nothing could be further from the truth. One of the most mind-blowing stats about the Web came out in July... Read more

By Mitch Joel


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