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Online Retail

October 7, 2014 9:31 PM

The True Omni-Channel Is Convergence tagged “Online Retail”

Convergence used to be a bad word. In the early days of the Internet, we tossed around the word "convergence" much in the same way that we toss around the words "social media" these days. It was this "be all.... Read more

By Mitch Joel

Utilities:


May 22, 2013 8:54 AM

Welcome To The One Screen World tagged “Online Retail”

Channel surfing got weird. There was this episode of All-Star Celebrity Apprentice this season that revolved around each team's ability to create a television ad for the consumer electronics company, LG. It wasn't really about a particular model of television... Read more

By Mitch Joel


September 15, 2008 5:12 PM

Social Media And The Reluctant Retailer tagged “Online Retail”

Do you think retailers are really embracing the digital channels and making them work? If converting a browser into a customer is any indication, the general answer is "no." Granted, we're basing this solely on the fact that the average... Read more

By Mitch Joel


July 29, 2008 1:58 PM

No Shocker - The Web Drives People To Retail tagged “Online Retail”

We keep having to banging this drum to get traditional Marketers to embrace the power of online. I'm happy to do it (I've been doing it since the early nineties). When consumers see or hear about a brand, product or... Read more

By Mitch Joel


December 25, 2007 9:42 AM

How The e-commerce Grinch Stole Christmas - A Holiday Season Marketing Disaster tagged “Online Retail”

Imagine the advertising spend for Boxing Day. Imagine how much money is spent on everything from creative and mechanicals to media and ensuring that your online presence can support the specials and sales. In Canada, Boxing Day is the retail... Read more

By Mitch Joel


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