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Online Research

May 14, 201411:12 PM

The End Of Showrooming (And Webrooming) tagged “Online Research”

We are never going to solve for true consumer-centricity, if we keep acting like this. First, we had "showrooming." Showrooming is when a consumer goes to a physical location and uses a mobile device to either compare prices with other... Read more

By Mitch Joel

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August 29, 201310:36 PM

3 New Ways To Think About Amazon, YouTube And LinkedIn tagged “Online Research”

Are you experiencing any digital marketing fatigue? Thinking about what's coming next? Curious about what is around the corner? Just this week, three interesting news items emerged that demonstrate some big shifts in three of the major online social channels.... Read more

By Mitch Joel

Utilities:


September 8, 2012 7:19 AM

Before You Hire A Digital Marketing Agency tagged “Online Research”

"What can you do for me?" Without a question, this is the number one question I get asked when potential clients call us at Twist Image. On the frontlines of our business development, through speaking at close to seventy events... Read more

By Mitch Joel


September 7, 201011:52 PM

The Era Of Trepidation tagged “Online Research”

How often do you think about the future of Marketing? It's an interesting question to think about. To ponder. To speculate. In the past, I've made note that I do not consider myself a Futurist (as some have called me),... Read more

By Mitch Joel


April 15, 2010 2:32 PM

Four Current Trends That Will Change Marketing Forever tagged “Online Research”

The one component that holds most businesses back from getting involved in new media (besides muttering under their breath the wrongly held belief that, "This is the way it has always been done") is the concern about going after what... Read more

By Mitch Joel


July 18, 2009 9:52 AM

We're All Here For The Same Reason: To Kill Time tagged “Online Research”

Do you go online for business? To do research? To buy stuff? To influence others? According to a recent news item in eMarketer, we all go online to do one thing: pass time. As we all sit and pontificate on... Read more

By Mitch Joel

Utilities:


September 1, 2008 2:54 PM

What You Need To Know About Web Analytics Right Now (Yes, This Second) tagged “Online Research”

Do you know what you need to measure online? Do you know why you need to measure it? Do you really know what your customers want to do? Are you really letting them accomplish their goals? Are you listening for... Read more

By Mitch Joel


August 19, 2008 6:37 AM

Like It Or Not, Your Website Is Part Of Your Company (And A Big One) tagged “Online Research”

Preliminary note #1: this is not a customer service rant. Preliminary note #2: I love these types of stores (I can't walk by one without going in). Every Friday we receive flyers in the Montreal Gazette from the leading electronics... Read more

By Mitch Joel


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