Search Results
Entries tagged with “

Online Platform

July 9, 201310:14 PM

What's The Point In Commenting On Blogs? tagged “Online Platform”

What is the true value of a comment on a blog? If you go back in time (a little over a decade ago), the mainstreaming of blogging as a publishing platform brought with it a couple of unique features. Initially,... Read more

By Mitch Joel


September 21, 2012 9:08 PM

What Is Next For Twitter? tagged “Online Platform”

Twitter continues to be one of the most fascinating places online. It could be argued that Twitter is not even an online platform anymore. It could be argued that Twitter is one of the first social media channels that is... Read more

By Mitch Joel


August 21, 201212:07 PM

The Trouble With Online Advertising tagged “Online Platform”

Is online advertising any good? Last week, DigiDay ran the news item titled, The Ad Contrarian's Reality Check. Bob Hoffman (CEO of Hoffman/Lewis) runs the blog, The Ad Contrarian, and leverages the platform as a place to debunk the over-exuberance... Read more

By Mitch Joel


May 8, 201210:24 AM

This Is Being Recorded... By You tagged “Online Platform”

The art of self-tracking. It was one thing to know where I was going. It was a totally different experience to know how far I had been, how much further I needed to go, what my expected time of arrival... Read more

By Mitch Joel


February 18, 2012 7:45 AM

The Last Temptation Of Social Media tagged “Online Platform”

There's a growing lesson for big brands in Social Media. Unless you own the platform (like a Blog, Podcast or your own, personal, online social network), ensure that everything else is a channel for you to connect and not the... Read more

By Mitch Joel


February 3, 201110:14 PM

Facebook Isn't (Just) A Destination tagged “Online Platform”

Is Facebook a valuable Marketing tool? The general discussion (or debate - depending on which Blogs and/or articles you read) about Facebook as a marketing engine seems to be both a little misguided and a little shortsighted - all at... Read more

By Mitch Joel


January 8, 2011 5:48 PM

The Question Of Quora tagged “Online Platform”

When someone asks, "what's the next Twitter?" more often than not, there is not a response. Over the past few years the answer has been, "Foursquare, Gowalla or Groupon" until recently. Over the past little while, a new online platform... Read more

By Mitch Joel


July 20, 201010:55 PM

The Myth Of Location tagged “Online Platform”

Why hasn't Foursquare and other location-aware platforms taken off? Let's not dismiss the amazing growth that online platforms like Foursquare have had, but they certainly do not have the mass adoption trajectory or passionate users like Twitter, Facebook and YouTube.... Read more

By Mitch Joel


January 7, 2010 4:55 PM

What A Website Will Be... And Never Be tagged “Online Platform”

There are two schools of thought when it comes to marketing brands online and the presence they need. Build a website that houses everything - all of your text, images, audio and video - in one, centralized, location. Use the... Read more

By Mitch Joel


October 1, 200910:58 PM

Killing Something Before It Even Begins tagged “Online Platform”

Let's face it: when a new way to communicate and connect comes along, the mass population is quick to dismiss it as clunky, not functional, and not superior to existing channels. It probably has something to do with the way... Read more

By Mitch Joel


September 19, 2009 8:13 AM

There's Nothing Like Pressing The Flesh tagged “Online Platform”

One of the real ways to get ahead in these online channels is to take things offline. To meet people in their protein forms. To share, to learn, to build and to grow. Never forget that. There are still many... Read more

By Mitch Joel


August 16, 2009 9:18 PM

The Legacy That You Are Building tagged “Online Platform”

Do we all agree that the Internet is pushing us ever-more closer to a real-time information channel? Based on the success of Twitter and the recent acquisition of FriendFeed by Facebook, it seems that there is some kind of groundswell... Read more

By Mitch Joel


July 22, 200911:02 PM

Evolutionize Your Marketing tagged “Online Platform”

It seems like everyone is busy looking to their left and to their right in hopes that someone else is going to come up with a way to revolutionize advertising. After thinking about this long and hard, it looks like... Read more

By Mitch Joel


June 18, 2009 8:57 AM

Re-imagining The Business Conference tagged “Online Platform”

In August of last year, I wrote the Blog post, Changing Business Through The Unconference, that looked at a new kind of gathering in which individuals were connecting and collaborating online to create an event in the real-world that was... Read more

By Mitch Joel


1