Search Results
Entries tagged with “

Online Media

October 30, 201211:44 AM

Why Newspapers Let Sandy Blow Paywalls Down tagged “Online Media”

With Hurricane Sandy happening, the Wall Street Journal and New York Times took down their paywalls. Unbiased media is a public service. Still, it is one that we pay for. Whether it is a subscription to the local newspaper or... Read more

By Mitch Joel


August 30, 2012 3:17 PM

The Misery Of Monetization tagged “Online Media”

Do you know which brands struggle with monetization? It's not a trick question and the answer is pretty obvious: any brand that was created without thinking about how or why people would either pay for it or truly engage with... Read more

By Mitch Joel


July 19, 201210:02 AM

The Marketing Problem Is Simple: There Are Too Many Ads tagged “Online Media”

As a brand, do you find it hard to put your message in front of the right audience? This used to be the major challenge. The entire construct of the advertising industry was built on the scarcity model. There was... Read more

By Mitch Joel


May 17, 2012 7:40 PM

Leaving Facebook tagged “Online Media”

Should you pull all of your advertising dollars out of Facebook? On the eve of Facebook's historical initial public offering, automotive manufacturer, GM, made a big public stink about pulling ten million dollars of media spend out of Facebook because... Read more

By Mitch Joel


November 15, 201112:05 PM

Is PowerPoint Making Us Stupid? tagged “Online Media”

How many mindless presentations have you sat through in business and life? How many numbing slides have you had to endure of pie-charts or ones littered with hundreds of words? How many times have you sat through a presentation where... Read more

By Mitch Joel


September 2, 201111:54 AM

The Myth Of Reciprocity And The Social Life Of Brands tagged “Online Media”

I follow you. You follow me. Right? No. Not really. If you dig deep into the dynamics of relationships, conversations and engagement on Twitter, you'll quickly discover two camps: Those who will follow back anybody and everybody. Those who only... Read more

By Mitch Joel


April 28, 2011 9:40 PM

The Value Of Utilitarianism Marketing tagged “Online Media”

It's a cluttered world. It's an even more cluttered Marketing world. Brands still think it's all about the pomp and circumstance. It is... and it isn't. No one (especially me) is going to deny that a well-executed Superbowl ad gets... Read more

By Mitch Joel


December 30, 2010 3:09 PM

Content Pays tagged “Online Media”

Here's a newsflash: people will pay for content online. You may think that the statement above runs contrary to everything we know about the Internet. From music and the torrents to pay walls at newspapers and magazines. Mostly, the people... Read more

By Mitch Joel


September 1, 2009 8:56 PM

The Saddening State Of Mass Media tagged “Online Media”

There has been a lot of talk - both in traditional and online media - about the Government's desire to better understand (and potentially regulate) the many online social channels we use to connect. From Blogs to Twitter, there is... Read more

By Mitch Joel


May 17, 200911:18 AM

Quickly Moving Beyond The Web Browser tagged “Online Media”

Over the past few years a lot of the talk about the development of the Internet has been around wi-fi access everywhere. While we still seem to be a ways away from that, what we are seeing is a quicker... Read more

By Mitch Joel


December 9, 200811:52 PM

Banner Advertising Is But One Small Component Of Digital Marketing tagged “Online Media”

When people talk about online advertising, they're really talking about banners ads (or display advertising). If media companies don't like the idea of trading analog dollars for digital pennies, why don't they focus on the entire Digital Marketing enchilada and... Read more

By Mitch Joel


December 8, 200810:12 PM

Hot Off The Presses: Less Is Not More tagged “Online Media”

Publishing newspapers with fewer pages and moving from daily to less frequently is not going to save that industry. Record labels thinking that they're going to save themselves by releasing fewer CDs every year are kidding themselves as well. They... Read more

By Mitch Joel


December 2, 2008 3:31 PM

Old Media Meet New Media - Good Times, Bad Times tagged “Online Media”

If you thought things were ugly for the publishing industry before the economic meltdown, it's getting increasingly hard to turn your head and not hear the woes of traditional media. Some even argue that these traditional media companies are using... Read more

By Mitch Joel


October 9, 200710:40 PM

Chris Anderson - The Long Tail And Why Free Is A Viable Business Model tagged “Online Media”

InfoPresse Magazine held their their inaugural InfoPresse 360 event today in Montreal on the topic of new business models. While I had the pleasure of speaking on the panel called, What Will Be The Winning Business Models Of The Future?,... Read more

By Mitch Joel

Utilities:


1