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Online Measurement

February 13, 201312:30 PM

We Need a Better Definition of "Native Advertising" tagged “Online Measurement”

What is "native advertising"? If you're looking for marketing jargon in 2013, look no further than "native advertising." Brands, media companies and marketing agencies are jumping on the native advertising bandwagon faster than you can say, "what ever happened to... Read more

By Mitch Joel

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June 28, 2011 9:03 AM

The New Media Pecking Order tagged “Online Measurement”

There's a new measurement in town, and it's all about how relevant and influential you are - as an individual. This past Sunday, the New York Times' Sunday Review ran an opinion piece called, Got Twitter, You've Been Scored, by... Read more

By Mitch Joel


March 2, 2011 7:02 PM

5 New Business Books That You Should Read (But Probably Never Heard Of) tagged “Online Measurement”

There is a lot of great business book reading happening right now. Three of the bigger (and more well-known) business book authors within my tool shed of interest have (or are about to release) brand new books. Seth Godin releases... Read more

By Mitch Joel


April 15, 200911:18 PM

The Retweet Is One Of The Best Measurements Of A Brand's Success tagged “Online Measurement”

There's no way around it, when it comes to thinking about what needs to be measured for online success, no one is smarter than Avinash Kaushik. Kaushik is the author of Web Analytics - An Hour A Day, Blogger over... Read more

By Mitch Joel


September 1, 2008 2:54 PM

What You Need To Know About Web Analytics Right Now (Yes, This Second) tagged “Online Measurement”

Do you know what you need to measure online? Do you know why you need to measure it? Do you really know what your customers want to do? Are you really letting them accomplish their goals? Are you listening for... Read more

By Mitch Joel


June 12, 200811:51 PM

Search Engine Strategies Toronto - Get Your Search On tagged “Online Measurement”

It's conference season. You can smell it in the air. Next week, I'll be taking part in Search Engine Strategies Toronto. The event is taking place from June 16th - June 18th, 2008 at the Metro Convention Centre in downtown... Read more

By Mitch Joel

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