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Online Marketing

June 26, 201411:40 PM

Decide Now: Pageviews Or Real Depth tagged “Online Marketing”

It's hard to get both. Pageviews, clicks, shares... that is the common currency of online marketing these days. Don't kid yourself. When brands talk about engaging consumers on social media, they're not really talking about any depth of engagement or... Read more

By Mitch Joel

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April 15, 201312:28 PM

The Problem With Allowing Consumers To Opt Out tagged “Online Marketing”

You have a right to opt out of anything and everything. As a marketing professional, there is nothing I hate more than receiving any form of communication (email, Web experience, social media, mobile, whatever) and not see an obvious place... Read more

By Mitch Joel


October 7, 2012 1:11 PM

What You Need To Know About Converged Media tagged “Online Marketing”

Episode #326 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Rebecca Lieb was on the show a while back to promote her business book, Content Marketing - Think... Read more

By Mitch Joel

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October 7, 2012 1:01 PM

SPOS #326 - The Converged Media Imperative With Rebecca Lieb tagged “Online Marketing”

Welcome to episode #326 of Six Pixels Of Separation - The Twist Image Podcast. Rebecca Lieb was on the show a while back to promote her business book, Content Marketing - Think Like a Publisher - How to Use Content... Read more

By Mitch Joel


May 2, 2012 6:21 AM

The Old (Evolving) Rules tagged “Online Marketing”

Are rules set and permanent? That's obviously not the case - especially when it comes to social media. I've recently been watching some of the discourse online and how many people struggle, because they feel that no one is giving... Read more

By Mitch Joel


September 16, 2011 9:09 PM

Marketing - A New Dawn tagged “Online Marketing”

Is this just the natural evolution of Marketing or is this a complete revolution? It doesn't matter anymore. If this is an evolution, we have evolved. If this is a revolution, the revolution is over. The Internet is (clearly) not... Read more

By Mitch Joel


March 27, 2011 2:14 PM

The Value Of Marketing Engagement And Innovation With Ian Schafer tagged “Online Marketing”

Episode #246 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. When I first got interested in online marketing, there were only a handful of others you could turn... Read more

By Mitch Joel


March 27, 2011 2:00 PM

SPOS #246 - Marketing Engagement With Ian Schafer tagged “Online Marketing”

Welcome to episode #246 of Six Pixels Of Separation - The Twist Image Podcast. When I first got interested in online marketing, there were only a handful of others you could turn to for serious professional advice. Along with Bryan... Read more

By Mitch Joel


January 10, 201111:01 PM

Blogging And Podcasting As A Business Model tagged “Online Marketing”

The question is not if you can make money from Blogging and Podcasting, the question is how. There are many people (and media entities) that make money from Blogging and Podcasting. The challenge is that there are also multiple ways... Read more

By Mitch Joel


October 11, 2010 9:36 PM

The Time Is Ripe For A Chief Marketing Technologist tagged “Online Marketing”

Think about where the world of business is. Think about how much Marketing has changed. Think about how much of that change is due to technology. When my agency, Twist Image, got started in 2000, there was an issue in... Read more

By Mitch Joel


June 1, 2010 9:36 PM

There Will Be Blood tagged “Online Marketing”

Why do so many companies struggle with Digital Marketing, the Internet and the mobile platform? If this Blog has done anything over the years, it has grappled with the question above. At a macro level... at a micro level... and... Read more

By Mitch Joel


October 18, 2009 2:11 PM

Google's Next Step Is Not Search tagged “Online Marketing”

Google is a fascinating brand, company and technology developer. Here are some random (and personal) thoughts about where Google might be going... In the nineties I helped one of the first search engines build their sales and advertising channels. At... Read more

By Mitch Joel


October 8, 200911:08 AM

Do This Now tagged “Online Marketing”

If there is one question I get asked more than any other, it's: "Where do I start with all of this online stuff?" Many people have a knee-jerk readiness to grab onto whatever new and shiny object the rest of... Read more

By Mitch Joel


October 7, 2009 2:59 PM

No Clicks For You tagged “Online Marketing”

The early promise of online marketing was that everything is highly measurable... down to the clicks and transactions that follow the ads, but what happens when the clicks run dry? We're about to find out - exactly - what happens... Read more

By Mitch Joel


August 13, 200910:13 AM

Failure Is Not An 0ption tagged “Online Marketing”

Just last week, I caught myself watching Apollo 13 for the umpteenth time on TV. The Oscar Award-winning Ron Howard epic was released in 1995 and dramatizes the lunar mission that took place in 1970. Things went terribly wrong on... Read more

By Mitch Joel


May 16, 2009 6:41 AM

Display Advertising And Search Are Connected At The Hip tagged “Online Marketing”

The habits of consumers who engage with online advertising is a moving target. Whether it's watching the shifts in display advertising or following the search engine marketing landscape, one thing is for certain: it's still early days. On May 12th,... Read more

By Mitch Joel


April 23, 2009 7:17 AM

Making Things Click Online Is Smart Business tagged “Online Marketing”

If there's one conversation happening around the water cooler right now, it is how to figure out what's working in terms of marketing your business, how to measure it, and how to make it work even more efficiently. This talk... Read more

By Mitch Joel


April 9, 2009 6:41 AM

Hold Off On Twitter - Fix Your Website First tagged “Online Marketing”

It's fundamental - focus on your website. You thought this Blog post was going to tell you that you're missing the boat because your company is not on Twitter or blogging. Wrong. Maybe the problem is that you have not... Read more

By Mitch Joel


February 20, 2009 8:12 PM

Home Base tagged “Online Marketing”

If you could name one thing that was really missing from your Digital Marketing strategy, what would it be? The general sentiment is that most companies feel like they are either totally missing the boat when it comes to Social... Read more

By Mitch Joel


December 30, 2008 9:17 PM

Mass Media - Mass Destruction tagged “Online Marketing”

It is not just about the music industry. Television is feeling it. Radio is feeling it. Magazines are feeling it. Newspapers are feeling it. Movies are feeling it. Books are feeling it. Even websites and Blogs that act like mass... Read more

By Mitch Joel


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