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Online Conversation

October 3, 201312:29 PM

Why Popular Science Killed Their Comments And The Huffington Post Should Too tagged “Online Conversation”

If the comments following this post or any others were gone, how much of a difference would that make? Last week, Popular Science shut off the comments on their website. In an article titled, Why We're Shutting Off Our Comments,... Read more

By Mitch Joel


April 2, 2013 9:24 AM

Do Robots Make Better Marketers Than Humans? tagged “Online Conversation”

It turns out that human beings are making advertising more complicated than ever before. Opinions, ideas, creativity and more have become the battlegrounds in the war to figure out who is the better advertiser: human beings or robots? Think this... Read more

By Mitch Joel


October 4, 201210:18 PM

The End Of Conversation tagged “Online Conversation”

Can we move beyond the notion of brands engaging consumers in a conversation? I had the pleasure of presenting at a Google event in Chicago the other day. The audience was - mostly - business to business. They have a... Read more

By Mitch Joel


April 17, 2012 2:17 PM

Sharing Is Caring (And Selling) tagged “Online Conversation”

What makes media a social media? There's a long-standing answer to this question. For some, it seems both obvious and clear as day. If you ask someone what social media is, they will inevitably say that it's all about the... Read more

By Mitch Joel


February 21, 201212:52 PM

Consumers Control The Brand (And Other New Media Myths) tagged “Online Conversation”

Marketers don't control their brand... the consumer does. It's been the battle cry of Social Media enthusiasts since The Cluetrain Manifesto was first published over a decade ago. If "markets are conversations," as The Cluetrain Manifesto says, then we can't... Read more

By Mitch Joel


January 10, 2012 1:51 PM

Drunk On The Social Media Kool-Aid tagged “Online Conversation”

It's hard not to hit a like button and come across a Social Expert, Guru on Ninja. Even the discourse around the value of job descriptions like that has taken over the Social Media conversation over the years. I've been... Read more

By Mitch Joel


December 13, 201112:11 PM

How to Recover From Social Media Blunders tagged “Online Conversation”

Brands and popular individuals have done a great job of mucking up their reputation via Social Media. It's something that is not going to end anytime soon, either (sadly). Whether it's a Weinergate or Kenneth Cole choosing a bad time... Read more

By Mitch Joel


January 4, 201112:09 PM

Your 2011 Digital Marketing Reboot tagged “Online Conversation”

Just how serious is your business about the digital channels? Any other year, I may have used the words "online channels" instead of "digital channels," but 2010 tilted the marketing world a whole lot more. We can't just talk about... Read more

By Mitch Joel


October 27, 2010 9:35 PM

The Agency Of The Future tagged “Online Conversation”

The Marketing Agency world continues to change and evolve. Just the other week, news broke that ZenithOptimedia UK will be going through a restructuring. There are rumors that Starcom MediaVest Group may also look to change things up in the... Read more

By Mitch Joel


October 4, 201011:46 PM

Making Customers Attack tagged “Online Conversation”

If there's one thing brands hate, it's when customers attack using Social Media. There's no doubt that using Social Media and publishing your reasons for feeling wronged is not only commonplace, but something that usually gets results. While it may... Read more

By Mitch Joel


September 29, 2010 3:57 PM

7 Things That Blogging Does tagged “Online Conversation”

Seven years ago (2003), I posted my first Blog post here. The day would have slipped by had someone not sent me a note about it. After tweeting about my Blogaversary, Jay Fleischman, replied: "@mitchjoel 6.18 posts/wk for 7 yrs.... Read more

By Mitch Joel


September 15, 201011:54 PM

Is Social Media Right For Every Business? tagged “Online Conversation”

A great man once said, "Do or do not; there is no try." Fine, it wasn't a great man, but when Yoda said that now-classic line in The Empire Strikes Back, many a geek (myself included) nodded our heads as... Read more

By Mitch Joel


August 18, 2010 9:30 PM

Comments And Conversations tagged “Online Conversation”

How much value does the comments section of a Blog add to your Social Media experience? Before even getting into the main thrust of this Blog post, let me - personally - state that I am well aware that this... Read more

By Mitch Joel


August 12, 201010:38 PM

Can Social Media Be Trusted? tagged “Online Conversation”

Have you ever asked a regular consumer where they get their information about your brands, products and services? A lot of brands have done this, but push this question a little bit further: when consumers let you know where they... Read more

By Mitch Joel


August 11, 2010 9:52 AM

Brands Are Terrible At Twitter (Brands Are Terrific At Twitter) tagged “Online Conversation”

If only 16% of all brand tweets on Twitter are conversational, would you say that brands are totally screwing it up? BizReport just published a news item titled, Only 16% of brand Tweets are conversational. If you only read the... Read more

By Mitch Joel


July 29, 2010 4:56 PM

On Being A Curmudgeon tagged “Online Conversation”

When has a curmudgeon ever really done well in Marketing? Twitter, Facebook, YouTube, and especially Blogs have a very magical way of bringing those who are a curmudgeon right out into the open. The definition of a curmudgeon is someone... Read more

By Mitch Joel


March 15, 201010:06 PM

The White Canvas tagged “Online Conversation”

We all have the same opportunities. We all have the same channels. We all have access to the same people. It's what we do with them that matters most. Like an artist, all of our collective canvases start off as... Read more

By Mitch Joel


November 13, 200911:54 PM

Why Digital Agencies Aren't Ready To Lead (And Why Traditional Agencies Shouldn't Either) tagged “Online Conversation”

One of the more dynamic online conversations about Digital Marketing over the past few weeks has been happening over at Advertising Age. The conversation started in the article titled, Why Digital Agencies Aren't Ready to Lead, by Ana Andjelic and... Read more

By Mitch Joel


May 29, 2009 2:27 PM

When It Comes To Online Social Networks, Maybe We Have It All Wrong tagged “Online Conversation”

How many friends do you have? How many people are following you? How many people subscribe to your Blog? What about your Podcast? There has been plenty of talk recently in both online and traditional print publications about "online social... Read more

By Mitch Joel


March 19, 2009 8:25 PM

Responding To The Conversation tagged “Online Conversation”

What if everything just went quiet? If you close your eyes and cover your ears, does it all just go away? Is no comment worse than actually saying, "no comment"? The ability for anyone and everyone to have thoughts and... Read more

By Mitch Joel


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