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Online Channel

August 8, 2013 1:57 PM

Say Cheese! Instagram Allows Entrepreneurs To Start A Business In A Snap (Literally) tagged “Online Channel”

There are a few converging global forces at play that are creating a new marketing and business opportunity, unlike anything we have seen to date. Call it, "The Instagram Economy," or whatever, but Kickstarter's ability to help entrepreneurs fund their... Read more

By Mitch Joel


May 28, 2013 4:45 AM

The Billion Dollar Branding Play tagged “Online Channel”

What is Yahoo going to do with Tumblr? What is Tumblr going to become with Yahoo? Those seem to be the billion dollar questions, these days. After it was announced that Yahoo would be acquiring Tumblr for a little over... Read more

By Mitch Joel


March 29, 2013 8:34 AM

How To Curtail Showrooming: Charge Admission tagged “Online Channel”

What would you pay for an opportunity to browse a store? There have been a couple on instances in the news this week that highlight the general challenge that retailers face in the age of showrooming. For those uninitiated, showrooming... Read more

By Mitch Joel


March 28, 2013 5:51 PM

Welcome To The Era Of Robot Bloggers, Journalists And Writers tagged “Online Channel”

Would you like this (or any) content less if a robot had written it? The media is filled with news items abut how robots and algorithms are taking the work away from real, kind and personable human beings. That is... Read more

By Mitch Joel


January 31, 2013 9:48 PM

Do Shopping Centers Have A Future? tagged “Online Channel”

Retail, consumerism and how we buy has changed in the past few years, like never before. If you speak to a brand that has retail as one of their primary transactional channels, they are nervous. How we buy has so... Read more

By Mitch Joel


November 28, 2012 3:38 PM

The Art Of Fake Familiarity For Better Sales tagged “Online Channel”

We (still) live in a world of really bad email pitches. I recently got an email pitch from a public relations specialist that read something like this: "Hey Mitch, I work with Lame Corp. I'm a big fan of your... Read more

By Mitch Joel


October 17, 201212:43 PM

The Perfect Marketing Strategy That Fell Out Of The Sky... tagged “Online Channel”

When someone jumps from the edge of space back to earth and it's all supported by one brand, you know you are staring at a winner. True story: Well over seven years ago, my agency (Twist Image) had the opportunity... Read more

By Mitch Joel


October 5, 2012 8:31 AM

The Truth Behind Branding In The Digital Media Age tagged “Online Channel”

The digital publishers want more from the big brands. If you have been following any of the coverage from Advertising Week, this seems to be the main (and continuous) cry from the digital media sector. There's a feeling that as... Read more

By Mitch Joel


September 26, 2012 9:12 PM

Native Advertising And The Trouble It Will Cause tagged “Online Channel”

It turns out that trying to standardize advertising sizes and formats may have been a bad idea for online advertising. We used to have major challenges with delivering online advertising. We had limitations when it came to the pipe (the... Read more

By Mitch Joel


July 31, 201211:58 PM

The Art Of Fake Familiarity tagged “Online Channel”

Pitches are getting worse. I recently got an email pitch from a public relations specialist that read something like this: "Hey Mitch, I work with Lame Corp. I'm a big fan of your blog and your newspaper articles. I know... Read more

By Mitch Joel


June 19, 2012 9:39 AM

In The Age Of (Digital) Anxiety tagged “Online Channel”

Are you stressing out? In a world of global economic instability, a deplorable job market, the digitization of everything, Occupy Wall Street movements, student protests and the general atrocities of a sadistic few, the headlines - whether you read them... Read more

By Mitch Joel


May 29, 2012 9:01 AM

Facebook Should Not Be Treated like Other Media tagged “Online Channel”

What is Facebook? It seems like an easy enough question to answer, doesn't it? If you ask the co-founder, chairman and chief executive officer, Mark Zuckerberg, he's likely to tell you that it's a platform which hopes to connect the... Read more

By Mitch Joel


February 21, 201212:52 PM

Consumers Control The Brand (And Other New Media Myths) tagged “Online Channel”

Marketers don't control their brand... the consumer does. It's been the battle cry of Social Media enthusiasts since The Cluetrain Manifesto was first published over a decade ago. If "markets are conversations," as The Cluetrain Manifesto says, then we can't... Read more

By Mitch Joel


February 18, 2012 7:45 AM

The Last Temptation Of Social Media tagged “Online Channel”

There's a growing lesson for big brands in Social Media. Unless you own the platform (like a Blog, Podcast or your own, personal, online social network), ensure that everything else is a channel for you to connect and not the... Read more

By Mitch Joel


February 1, 201211:03 AM

When Traditional Media Fails To Understand New Media tagged “Online Channel”

Should you be paid to Blog? If you want to create a lightning rod of discourse in the online channels, just ask that question. If you want to make that lightning rod look like a mole hill, ask the same... Read more

By Mitch Joel


December 20, 2011 9:57 PM

Where The Consumers Are tagged “Online Channel”

Consumers are not just people who see media and advertising. In my first business book, Six Pixels of Separation, I recount the story of a friend who was looking to launch a retail endeavor. They were spending countless hours scoping... Read more

By Mitch Joel


November 24, 201110:32 PM

Marketing Is About Extensions Not Adaptations tagged “Online Channel”

When does Digital Marketing get interesting? There are two worlds when it comes to Digital Marketing: World #1 = Adaptation. This is when the client already has a brand campaign that is headed to market and is looking for a... Read more

By Mitch Joel


November 1, 2011 1:06 PM

Can Leaderless Organizations Win? tagged “Online Channel”

Whether it's the Arab Spring, the Tea Party movement or Occupy Wall Street, what is it about leaderless organizations that makes it all seem so strange to us? In 2006, I made the six hour drive from Montreal to Boston... Read more

By Mitch Joel


October 25, 2011 8:50 AM

The Customer Is (Not) Always Right tagged “Online Channel”

There's an ongoing business axiom that defines customer service: "the customer is always right." Publicly, this may be the proper posture. People like Tony Hsieh (CEO of Zappos and the author of the best-selling business book, Delivering Happiness) built his... Read more

By Mitch Joel


August 18, 2011 9:27 PM

The Internet Is Not Evil tagged “Online Channel”

It's easy to blame technology, Social Media and even Facebook when people do bad things. Please watch this: "Guns don't kill people. People kill people." I actually don't believe that. I'd prefer a world without weapons. That being said, the... Read more

By Mitch Joel


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