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Entries tagged with “
Online Advertising
”January 21, 2012 7:22 AM
The Digital Push Pushes On tagged “Online Advertising”
You can bet I'm going to sound the trumpets any time online advertising makes an impressive move. On January 19th, 2012, eMarketer dropped another stunning bomb for the advertising world in the news item, US Online Ad Spend to Close... Read more
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October 20, 2011 9:12 PM
The Moment You've All Been Waiting For... tagged “Online Advertising”
When will Digital Media take over from television as the number one medium of choice by marketers? According to the MediaPost news item, Digital Approaches Tipping Point, Narrows Ad Agency Gap To Just One, published today, we are on the... Read more
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October 14, 2011 5:56 PM
What Kind Of Marketer Are You? tagged “Online Advertising”
Are you a marketing professional or an advertising professional? The majority of marketing professionals that I meet aren't really marketing professionals at all. The majority of them are advertising professionals. While it's easy to confuse the two, the systematic ghettoization... Read more
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October 3, 2011 9:34 PM
Online Advertising's Greatest Trick tagged “Online Advertising”
The greatest trick the Devil ever pulled was convincing the world he didn't exist. The greatest trick online advertising ever pulled was convincing the world that a direct response didn't exist. Do you remember when we called them "banner ads"?... Read more
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September 16, 2011 9:09 PM
Marketing - A New Dawn tagged “Online Advertising”
Is this just the natural evolution of Marketing or is this a complete revolution? It doesn't matter anymore. If this is an evolution, we have evolved. If this is a revolution, the revolution is over. The Internet is (clearly) not... Read more
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May 24, 2011 9:10 AM
LinkedIn, Social Media And Bubbles tagged “Online Advertising”
Late last week, LinkedIn became the biggest U.S. Internet IPO since Google back in 2004. Everyone from investors to start-up entrepreneurs and media pundits have looked at this deal sideways. The commentary mostly revolves around this being either a sign... Read more
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April 21, 2011 9:15 PM
What Do You Call This Thing? tagged “Online Advertising”
I'm at a loss for words. Years ago, my business partners and I at Twist Image decided to define the work we do as "Digital Marketing." The thought was, so long as a brand is leveraging technology to either develop... Read more
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April 19, 201112:49 PM
The Drug Of "Next" tagged “Online Advertising”
The ability to focus is an ability laden with complexity. I'm staring at my iPhone 3GS and wondering why I didn't bite the bullet and get an iPhone 4. Because I didn't line-up for an iPhone 4 and waited so... Read more
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April 4, 2011 9:46 PM
Free Content Is Killing Media (And Advertising) tagged “Online Advertising”
If people (this includes you) don't start paying for content, we will see a lot of key media outlets go away... and this includes the digital ones. That was the message yesterday delivered in the Newsweek article, Save The Media!... Read more
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April 2, 2011 7:35 PM
When Is This Going To End? tagged “Online Advertising”
Quick question: do you believe that advertising spend should match consumption patterns when it comes to media? I sure hope you answered "yes!" Sadly, the Internet is still the red-headed stepchild of the media world. As consumption on both Internet... Read more
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March 28, 2011 9:37 PM
The Real-Time Web Welcomes Real-Time Advertising tagged “Online Advertising”
It's too bad that Facebook and Twitter haven't quite figured out their unique advertising models yet. It's easy to be jealous of Google and everything they have managed to accomplish with Google AdWords and their unique advertising platform. While Google's... Read more
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February 28, 201110:48 PM
The Future Of Display Advertising (It's Bigger Than You Think) tagged “Online Advertising”
Banner advertising (or display advertising) has a bad rap with consumers, but it's a driving force in the advertising community. For every person that claims to hate display advertising and for the millions of ad-blocking software downloads that happen annually,... Read more
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February 17, 2011 4:34 PM
The Time Has Come For The Marketing Hacker tagged “Online Advertising”
"Measure twice, cut once." It's a known practice in the carpentry and construction business. The idea is fairly simple: by measuring your raw materials twice before you cut it down and try to fix it into place, you are better... Read more
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December 4, 2010 7:46 PM
A Sense Of Place tagged “Online Advertising”
There's a big lesson here: you have to care about everything that surrounds you first before you can do magnificent things within it. Below, you will find a TED Talk. This is one of those TED Talks that can (and... Read more
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December 3, 2010 2:33 PM
Online Advertising Sucks tagged “Online Advertising”
How often do you hear about a traditional mass media company shifting to a "digital first" strategy? Those companies may want to take a look at this... As mass media advertising continues to fragment and shift, the bigger concern is... Read more
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November 3, 2010 5:12 PM
Decisions, Decisions, Decisions tagged “Online Advertising”
The problem is no longer quality or quantity. The problem is now choice. In the old world, before the Social Web and before the big Internet portals, if you wanted to advertise or market your products and services, all you... Read more
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October 20, 2010 9:26 PM
Looking Beyond The Banner Ad tagged “Online Advertising”
Banner advertising never had a chance. And that's not a cynic of advertising talking, but rather someone who spent the bulk of the early Internet days selling banner advertising and cutting deals. Even during the heyday (before the dot com... Read more
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October 8, 2010 2:59 PM
Advertisers Are Doing It Wrong tagged “Online Advertising”
Don't get too caught up in the extravagance of brilliant creative and leading edge advertising. It turns out consumers have no idea what we're talking about. Marketing professionals often forget what we really do: our main focus it to sell... Read more
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October 1, 201010:15 PM
The Web Has Failed Advertising tagged “Online Advertising”
Think about this: the Web has failed advertising. Hasn't it? This was the question Marketing Magazine asked yesterday following an Advertising Week session titled, Digital Publishing in the Age of Engagement, that took place on Wednesday in New York City. The... Read more
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May 18, 2010 4:39 PM
The Fuss About Facebook tagged “Online Advertising”
You can't poke a person you hardly care about without reading a complaint about Facebook and their changing/evolving privacy issues. This is not a big deal and - on top of that - what did you expect? Facebook can (and... Read more
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