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Online Advertising

July 5, 2016 7:24 AM

Does Advertising Even Work Any More? Of Course It Does! tagged “Online Advertising”

Today, one of my favorite online publications, Digiday, published the article, Does advertising even work any more? Read the article. Consumers may not like crappy ads (of which, there are plenty). Consumers may not like it when their content is... Read more

By Mitch Joel

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April 21, 201611:19 PM

The Truth In Digital Advertising tagged “Online Advertising”

Don't believe every headline that you read. There has been a long-standing statement that, "people hate advertising." For years, I (and many others in this industry) have said that this is not true. In actuality, "people hate bad advertising." Nobody likes to... Read more

By Mitch Joel

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April 11, 2016 8:01 AM

The End Of Apps. The Beginning Of Bots. tagged “Online Advertising”

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is... Read more

By Mitch Joel

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March 23, 201611:56 PM

Bots And The Next Wave Of Marketing tagged “Online Advertising”

Hello, Human. When you open the new Quartz news app, it takes a few minutes to get your bearings. This is not your father's news app. There is no infinite scroll, and there is no standard headline matched with a... Read more

By Mitch Joel

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April 22, 2015 9:30 PM

Digital Advertising Is The New Mass Media tagged “Online Advertising”

That was a tough title to write. I was there in the beginning of online advertising. The very early days. The days when banner ads had to be hard-coded on to a website. The days when targeted banners were often... Read more

By Mitch Joel

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January 14, 201511:07 PM

How To Think About Mobile Advertising tagged “Online Advertising”

Mobile ads are not Internet ads. Mobile ads are not like other ads. Marketers can say whatever they want about advertising. Many brands feel that it is all about the message being consistent across all platforms. Other brands believe that... Read more

By Mitch Joel

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December 3, 201411:19 PM

I Want To See Ads! tagged “Online Advertising”

"Of course, you want to see ads, you're in marketing!" That's not what I mean. Here's the scene: I've been thinking about buying some stuff (books, yoga mats, whatever...) online since Black Friday. So, as I peruse this pretty little... Read more

By Mitch Joel

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October 3, 2014 4:06 PM

Focus And Attention Will Kill Your Fear tagged “Online Advertising”

A lot of what we do in marketing is fear based. We don't change things because we're scared that they won't deliver the same results. We do this even when those older strategies are simply a game of diminishing returns.... Read more

By Mitch Joel

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September 25, 201411:04 PM

What Is Your Media Really Trying To Do? tagged “Online Advertising”

That old saying about advertising and performance. When people talk about media and advertising, they inevitably trot out the old John Wanamaker saying, "Half the money I spend on advertising is wasted; the trouble is I don't know which half."... Read more

By Mitch Joel

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July 10, 201411:26 PM

Digital Advertising Just Got Worse (If You Can Believe It) tagged “Online Advertising”

It was the best of times. It was the worst of times. The year was 1994. There were only about thirty million people on the Internet then. Most of those people were accessing it via Internet Service Providers like CompuServe... Read more

By Mitch Joel

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June 26, 201411:40 PM

Decide Now: Pageviews Or Real Depth tagged “Online Advertising”

It's hard to get both. Pageviews, clicks, shares... that is the common currency of online marketing these days. Don't kid yourself. When brands talk about engaging consumers on social media, they're not really talking about any depth of engagement or... Read more

By Mitch Joel

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June 17, 201411:29 PM

We Have No Idea If Online Ads Work tagged “Online Advertising”

Are you doing pure branding or are you trying to make something else happen? The real issue that threatens online advertising is not the data, the creative, the spend, the marketing mix, the Cannes Lion awards or anything else. The... Read more

By Mitch Joel

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April 14, 2014 9:58 AM

CTRL ALT Delete - Weekly Technology And Digital Media Review - CHOM FM #27 tagged “Online Advertising”

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is... Read more

By Mitch Joel


February 26, 2014 8:38 AM

Crazy, Sexy, Cool: Attributes Of The Most Clickable Ads tagged “Online Advertising”

How entertaining is your brand? On the surface, this may seen like a simple question to answer. If you produce movies, energy drinks or running shoes, you probably have something that is highly entertaining. Most of us don't work for... Read more

By Mitch Joel


October 11, 2013 8:48 AM

Are Most Advertisers Asleep At The Wheel? tagged “Online Advertising”

Advertising used to be easy. Brands would work their respective agencies, make a media buy, create the ad, place it (in a newspaper, on the radio, television, etc...) and watch to see if anyone cared. In the golden age of... Read more

By Mitch Joel

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October 7, 201311:10 AM

No More Filthy Hotel Remote Controls And A Better Way To Save Your Content For Later tagged “Online Advertising”

Every morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening... Read more

By Mitch Joel


September 19, 2013 7:59 AM

The End Of Privacy... The Beginning Of Personalization tagged “Online Advertising”

Marketers are at a precarious crossroads (whether they know it or not). In my latest business book, CTRL ALT Delete, I lay out five movements that have fundamentally changed the brand forever (that most businesses are doing little - to... Read more

By Mitch Joel


July 23, 201311:56 AM

Please Track Us tagged “Online Advertising”

Every brand you like online (Amazon, Facebook, Google and more) are monitoring your every move. Are you creeped out? They're monitoring you for many reasons. Some are doing it to better understand if what they're creating works, in terms of... Read more

By Mitch Joel


June 11, 2013 2:35 PM

The Pageview Industrial Complex tagged “Online Advertising”

Eyeballs still matter. Ultimately, advertising has two objectives: Create awareness that something exists. Sell something. Do pageviews still matter? Whenever you pull up a piece of content, you are creating a pageview. The frustration that certain marketers have with pageviews... Read more

By Mitch Joel


February 13, 201312:30 PM

We Need a Better Definition of "Native Advertising" tagged “Online Advertising”

What is "native advertising"? If you're looking for marketing jargon in 2013, look no further than "native advertising." Brands, media companies and marketing agencies are jumping on the native advertising bandwagon faster than you can say, "what ever happened to... Read more

By Mitch Joel

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