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Entries tagged with “
Online Video
”May 9, 201212:55 PM
Welcome To "Less Is More" Marketing tagged “Online Video”
Maybe you should not be thinking of ways to create and publish more content. What do you really think consumers want: to have that much more engagement with your brand or to have an easier, simpler and faster experience? While... Read more
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May 8, 201210:24 AM
This Is Being Recorded... By You tagged “Online Video”
The art of self-tracking. It was one thing to know where I was going. It was a totally different experience to know how far I had been, how much further I needed to go, what my expected time of arrival... Read more
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May 1, 201211:28 AM
The Sound And The Hurry Of Podcasting tagged “Online Video”
It's funny how things fall together. I found out that Julie Burstein, the author of Spark - How Creativity Works and creator of the radio program Studio 360 with Kurt Andersen for Public Radio International, was going to be a... Read more
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April 25, 201210:39 PM
Two Things That Should Rock Your World tagged “Online Video”
Well, is the Web dead? Of course, the Web isn't dead, but it is changing in ways that many of us have (sadly) been ignoring. As more and more brands still struggle with the browser-based Web (and this includes everything... Read more
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April 20, 2012 2:26 PM
Twitter Is Not Easier Than Blogging tagged “Online Video”
Somebody had to say it. There was another "Blogging is dead" news item that crept out of USA Today today titled, More companies quit blogging, go with Facebook instead. Here's what the article is saying: "A survey released earlier this... Read more
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April 12, 2012 8:09 PM
The Drug Of Content tagged “Online Video”
At what point will the proverbial levee break? Marketers are busy telling their clients to start producing content or suffer the wrath of becoming irrelevant. My hand is raised and my head is bowed down in shame. Content needs to... Read more
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March 9, 2012 8:55 PM
Seven Minutes To Viral Video Success tagged “Online Video”
Who would know better how to make an online video go viral than the person who is being paid to watch for trends on YouTube? That's the job of Kevin Allocca. He is YouTube's trends manager and he sees what... Read more
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March 8, 2012 9:31 PM
A Social Media Master Class tagged “Online Video”
If you have not seen the Kony 2012 video, you may be living under a rock. It is, without question, the hottest viral video sensation the Internet has seen in a long time. Looking beyond the forty million-plus views that... Read more
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February 15, 2012 4:05 PM
As Seen On TV - Media Hacking The Tube tagged “Online Video”
How much disruption will the television industry face? New Media pundits made a big mistake when betting against television. Sure, the Internet has put the pain on media platforms like newspapers, magazines and radio, but television is still going strong.... Read more
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February 7, 2012 9:26 AM
Digital Tumbleweeds And Virtual Crickets tagged “Online Video”
If you publish online get ready for a lesson in humility. Brands quit publishing content for the exact same reason that many individuals stop publishing content: the brutal reality that nobody cares. As someone who creates and publishes a lot... Read more
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January 30, 2012 8:52 PM
Blogging Is Dead... Here We Go Again tagged “Online Video”
Less and less of the Inc. 500 are Blogging. Blogging is dying. ReadWriteWeb's post, Blogging Declines Across the Inc. 500, was bound for linkbait heaven. Who doesn't love dumping on a once popular platform - especially when it looks like... Read more
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January 12, 201210:03 AM
The Value Of Blog Comments tagged “Online Video”
In the beginning God created the Blogs and the RSS. And it was good. Last week, Mathew Ingram over at GigaOm published a Blog post titled, Yes, blog comments are still worth the effort. It seems like there's a movement... Read more
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November 24, 201110:32 PM
Marketing Is About Extensions Not Adaptations tagged “Online Video”
When does Digital Marketing get interesting? There are two worlds when it comes to Digital Marketing: World #1 = Adaptation. This is when the client already has a brand campaign that is headed to market and is looking for a... Read more
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November 2, 2011 8:56 PM
The Beast About Strike tagged “Online Video”
It's not about me. Many people know me as the public face of Twist Image. I deal with it and I don't mind it, but once you're a client of ours, you can see how our 100+ employees (across two... Read more
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October 26, 2011 9:26 PM
The Next Layer Of Social Media tagged “Online Video”
What's next for Social Media? If I had a dime for every time I've been asked that question... More often than not, I deflect the question. I'm humble enough to know that my optics into what works and where this... Read more
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September 30, 2011 8:52 AM
Google Zeitgeist 2011 tagged “Online Video”
This is the one event that I hope I never have to miss. Last year, I was fortunate enough (re: I have no idea how it happened!) to get invited to Google Zeitgeist in Arizona. Zeitgeist 2011 took place from... Read more
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September 28, 2011 4:32 PM
It's Not Marketing tagged “Online Video”
Confession time. A few months ago I found myself on a long flight with nothing to watch. I had already seen the many Hollywood blockbusters along with the documentaries and news specials that were being shown on-board. In a moment... Read more
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September 14, 2011 9:40 PM
Thinking About The True Tools Of Change tagged “Online Video”
The first step to understanding New Media is understanding the tools of change. In 2009, I attended the O'Reilly conference, Tools of Change for Publishing in New York City. Now, I'll be giving a keynote address at the upcoming Tools... Read more
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September 2, 2011 3:52 PM
Getting The Social Customer To Buy tagged “Online Video”
Shopping is a social act. We'd like to think that it's the perfect fit for Social Media. Is it? Between us friends, I've shifted and changed my presentations on Digital Marketing in the past few months. It has moved away... Read more
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August 28, 2011 7:27 AM
Why Are More And More Marketers Paying For Blog Posts And Tweets? tagged “Online Video”
Simply put: because it's working. As usual, eMarketer comes out with some new data that will - more than likely - rattle some cages (mine included!). From the news item, How Valuable Are Social Media Sponsorships?, published yesterday: "In Q2... Read more
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