Entries tagged with “

Online Publisher

”

March 22, 2012 2:30 PM

How To Start A Blog In 2012 tagged “Online Publisher”

Starting a Blog is easy. Starting a Blog in 2012 is a little bit more complex. There's a Blog about anything and everything out there, right now. It's hard for someone considering a Blog to come up with a new... Read more

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March 20, 201210:42 AM

Are Those Robots or People Clicking on Your Site? tagged “Online Publisher”

The robots have landed. It should come as no surprise to you that some of the traffic to your websites and mobile apps are not a real human being. There are spiders out there crawling websites to index them, there... Read more

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March 14, 201210:13 PM

Death To The Page View tagged “Online Publisher”

Are the days of measuring page views as an advertising metric slowly (or quickly) coming to an end? When banner ads first came on the Internet (we now call it "display advertising"), I remember thinking to myself, "is this the... Read more

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October 3, 2011 9:34 PM

Online Advertising's Greatest Trick tagged “Online Publisher”

The greatest trick the Devil ever pulled was convincing the world he didn't exist. The greatest trick online advertising ever pulled was convincing the world that a direct response didn't exist. Do you remember when we called them "banner ads"?... Read more

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September 9, 2011 8:44 PM

The Fleeting Value Of Content tagged “Online Publisher”

Most content screams into an empty universe. It's nice to create content with the intent of reaching a broad and targeted audience, but it's becoming harder and harder to do this. No matter how good the content is. Yes, the... Read more

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October 20, 2010 9:26 PM

Looking Beyond The Banner Ad tagged “Online Publisher”

Banner advertising never had a chance. And that's not a cynic of advertising talking, but rather someone who spent the bulk of the early Internet days selling banner advertising and cutting deals. Even during the heyday (before the dot com... Read more

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May 13, 2010 8:35 AM

Kids And The Haul - The Emerging Haul Video Trend tagged “Online Publisher”

When was the last time you sat down with friends and family after coming home from the shopping mall to walk them through - in gory details - every single one of your purchases? The natural fear is that if... Read more

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June 7, 200811:53 PM

Why Behavioral Targeting May Not Be The Future Of Online Advertising tagged “Online Publisher”

Did you know that there are many American and British ISPs (Internet Service Providers) who are collecting keyword information along with the Websites you have been visiting in an effort to understand your online experience and target better (and more... Read more

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