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Entries tagged with “
Online Experience
”August 5, 2011 4:04 PM
The Wisdom Of One tagged “Online Experience”
Do you think that Social Media can fuel innovation? It's a topic that Francisco Dao tackled in The Washington Post on July 29th, 2011 in an op-ed piece titled, We share too much, and it's stifling innovation: "But are the... Read more
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July 8, 2011 3:57 PM
The Truth About Display Advertising (And Why Consumers Hate It) tagged “Online Experience”
Call it banner advertising or call it display advertising, if you look at the data: consumers are just not that into it. In the past, I've waxed poetic about how display advertising as a marketing engine is failing online consumers... Read more
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March 2, 2011 7:02 PM
5 New Business Books That You Should Read (But Probably Never Heard Of) tagged “Online Experience”
There is a lot of great business book reading happening right now. Three of the bigger (and more well-known) business book authors within my tool shed of interest have (or are about to release) brand new books. Seth Godin releases... Read more
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September 13, 2010 7:15 AM
In Praise Of Lazy tagged “Online Experience”
As excited as you and I are about Digital Marketing and Social Media, don't ever lose sight of the fact that most people are not and will not ever really care. We used to talk about the 1% rule -... Read more
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May 11, 201010:43 PM
Search Engine Optimization Vs. Social Media Optimization tagged “Online Experience”
"You don't control your homepage... Google does." Avinash Kaushik (Analytics Evangelist at Google, author of Web Analytics - An Hour A Day and Web Analytics 2.0, and Blogger over at Occam's Razor) said this to me a few years back.... Read more
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April 15, 2010 2:32 PM
Four Current Trends That Will Change Marketing Forever tagged “Online Experience”
The one component that holds most businesses back from getting involved in new media (besides muttering under their breath the wrongly held belief that, "This is the way it has always been done") is the concern about going after what... Read more
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November 14, 2009 3:11 PM
The Trigger Finger tagged “Online Experience”
If the way in which we use the Internet (and mobile) is so different from traditional media, the advertising is going to have to change. How many times have you found yourself sitting in front of the television, watching a... Read more
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October 28, 2009 9:44 PM
Giving Till It Hurts tagged “Online Experience”
At what point do you stop giving and start taking? At what point are you no longer serving the community and looking out for yourself? Those are fair questions and those are the same fair questions that brands ask all... Read more
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July 30, 2009 6:24 AM
The Lesser Of Two Evils When It Comes To Digital Marketing tagged “Online Experience”
In a recent keynote address I gave, a discussion came up surrounding Facebook, privacy, and the general public's best interests. It's a story that has been covered in the news in recent months, but the truth is that this story... Read more
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May 17, 200911:18 AM
Quickly Moving Beyond The Web Browser tagged “Online Experience”
Over the past few years a lot of the talk about the development of the Internet has been around wi-fi access everywhere. While we still seem to be a ways away from that, what we are seeing is a quicker... Read more
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June 7, 200811:53 PM
Why Behavioral Targeting May Not Be The Future Of Online Advertising tagged “Online Experience”
Did you know that there are many American and British ISPs (Internet Service Providers) who are collecting keyword information along with the Websites you have been visiting in an effort to understand your online experience and target better (and more... Read more
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