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Entries tagged with “
Online Channel
”February 21, 201212:52 PM
Consumers Control The Brand (And Other New Media Myths) tagged “Online Channel”
Marketers don't control their brand... the consumer does. It's been the battle cry of Social Media enthusiasts since The Cluetrain Manifesto was first published over a decade ago. If "markets are conversations," as The Cluetrain Manifesto says, then we can't... Read more
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February 18, 2012 7:45 AM
The Last Temptation Of Social Media tagged “Online Channel”
There's a growing lesson for big brands in Social Media. Unless you own the platform (like a Blog, Podcast or your own, personal, online social network), ensure that everything else is a channel for you to connect and not the... Read more
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February 1, 201211:03 AM
When Traditional Media Fails To Understand New Media tagged “Online Channel”
Should you be paid to Blog? If you want to create a lightning rod of discourse in the online channels, just ask that question. If you want to make that lightning rod look like a mole hill, ask the same... Read more
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December 20, 2011 9:57 PM
Where The Consumers Are tagged “Online Channel”
Consumers are not just people who see media and advertising. In my first business book, Six Pixels of Separation, I recount the story of a friend who was looking to launch a retail endeavor. They were spending countless hours scoping... Read more
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November 24, 201110:32 PM
Marketing Is About Extensions Not Adaptations tagged “Online Channel”
When does Digital Marketing get interesting? There are two worlds when it comes to Digital Marketing: World #1 = Adaptation. This is when the client already has a brand campaign that is headed to market and is looking for a... Read more
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November 1, 2011 1:06 PM
Can Leaderless Organizations Win? tagged “Online Channel”
Whether it's the Arab Spring, the Tea Party movement or Occupy Wall Street, what is it about leaderless organizations that makes it all seem so strange to us? In 2006, I made the six hour drive from Montreal to Boston... Read more
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October 25, 2011 8:50 AM
The Customer Is (Not) Always Right tagged “Online Channel”
There's an ongoing business axiom that defines customer service: "the customer is always right." Publicly, this may be the proper posture. People like Tony Hsieh (CEO of Zappos and the author of the best-selling business book, Delivering Happiness) built his... Read more
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August 18, 2011 9:27 PM
The Internet Is Not Evil tagged “Online Channel”
It's easy to blame technology, Social Media and even Facebook when people do bad things. Please watch this: "Guns don't kill people. People kill people." I actually don't believe that. I'd prefer a world without weapons. That being said, the... Read more
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August 18, 2011 4:59 PM
Great Content Is Like Pornography tagged “Online Channel”
"I know it when I see it." Recently, someone asked me if I could teach them how to create great content. At first glance, a statement like that seems plausible. There are some core pillars of what makes certain pieces... Read more
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June 6, 201110:49 PM
The Ever-Evolving Consumer Evolves (Again) tagged “Online Channel”
Does Marketing and Communications change fast enough to keep pace with consumers? It's becoming more difficult and brands are falling behind (in short, no... Marketing is not keeping pace). We need to face one cold, hard truth (and then figure... Read more
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April 15, 2011 7:44 AM
Control... That Old Thing tagged “Online Channel”
Can brands be in control of their message? About a week after everyone got their hands on the seminal new media book, The Cluetrain Manifesto by Rick Levine, Christopher Locke, Doc Searls and David Weinberger in 1999 (yes, that's almost... Read more
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February 3, 201110:14 PM
Facebook Isn't (Just) A Destination tagged “Online Channel”
Is Facebook a valuable Marketing tool? The general discussion (or debate - depending on which Blogs and/or articles you read) about Facebook as a marketing engine seems to be both a little misguided and a little shortsighted - all at... Read more
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January 30, 2011 3:04 PM
Get More Media Savvy tagged “Online Channel”
You have probably seen enough instances of immaturity in the Social Media channels to make you feel like this is nothing more than a digital kindergarten. Personally, I still believe this to be one of the major reasons why the... Read more
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January 18, 201111:59 AM
What You Always Need To Remember About The Internet tagged “Online Channel”
Your information is not (really) yours... and it's everywhere. The news last week was littered (once again) with WikiLeaks. In an attempt to figure out exactly what Julian Assange and his team knows (and where they are getting their leaks... Read more
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January 4, 201112:09 PM
Your 2011 Digital Marketing Reboot tagged “Online Channel”
Just how serious is your business about the digital channels? Any other year, I may have used the words "online channels" instead of "digital channels," but 2010 tilted the marketing world a whole lot more. We can't just talk about... Read more
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November 12, 2010 3:36 PM
The Big(ger) Marketing Shift tagged “Online Channel”
If there are a few things that are certain in Marketing, it is that we are seeing a ton of new tactics enter the fray, we have more data on these new tactics than ever before, and it's fairly difficult... Read more
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November 1, 2010 8:18 PM
Turning Branded Contests Into Branded Content tagged “Online Channel”
More brands should be doing more branded contests. Social Media does many cool and interesting things when it comes to content, but it's also an incredible driver for contests. This often forgotten medium is in desperate need of rejuvenation, and... Read more
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October 11, 2010 9:36 PM
The Time Is Ripe For A Chief Marketing Technologist tagged “Online Channel”
Think about where the world of business is. Think about how much Marketing has changed. Think about how much of that change is due to technology. When my agency, Twist Image, got started in 2000, there was an issue in... Read more
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October 4, 201011:46 PM
Making Customers Attack tagged “Online Channel”
If there's one thing brands hate, it's when customers attack using Social Media. There's no doubt that using Social Media and publishing your reasons for feeling wronged is not only commonplace, but something that usually gets results. While it may... Read more
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July 19, 2010 3:33 PM
4 Ways To Not Reek Of Desperation tagged “Online Channel”
When you're desperate it's hard to win business, get that job, market a product or do anything (like find a mate). The trouble is that most people who are desperate, can't even muster up the levity to see, feel and... Read more
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