Online Brand

Here's another dirty little secret about your brand and how you manage your online reputation... There's no difference between what's being said online and in the "real world." In fact, let's call a moratorium on the separation of the two...... Read more

By Mitch Joel

The Internet really is changing everything we know about brands and building loyalty online.  There were many stats, graphs and quotes tossed around over the course of the past two days at the Shop.org Annual Summit 08 in Las Vegas.... Read more

By Mitch Joel