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Online

May 23, 2014 8:53 PM

Can You Face Your Own Tweets? tagged “Online”

It's an old bit. For the seventh time, Jimmy Kimmel, enlists a whole bunch of celebrities to read the terrible things that people have tweeted about them on Twitter. Hilarity ensues (and, it's not safe for work). You will laugh.... Read more

By Mitch Joel

Utilities:


April 21, 2011 9:15 PM

What Do You Call This Thing? tagged “Online”

I'm at a loss for words. Years ago, my business partners and I at Twist Image decided to define the work we do as "Digital Marketing." The thought was, so long as a brand is leveraging technology to either develop... Read more

By Mitch Joel


March 23, 2011 6:32 PM

What Type Of Advertising Has The Most Influence? tagged “Online”

You would think that the shift is clear. That true influence when it comes to advertising comes from channels that are more personal or more interactive. You would be wrong. MediaPost ran a news item today titled, TV Advertising Most... Read more

By Mitch Joel


August 2, 2010 4:11 PM

The Internet As Your Birthright tagged “Online”

As much as democracy and the right to a fair trial, so too is connectivity and access to the Internet. The news item titled, Finland makes 1Mb broadband access a legal right, from Cnet was published on October 14th, 2009.... Read more

By Mitch Joel


April 29, 2010 7:10 PM

The New Face Of Facebook tagged “Online”

Put away your preconceived notions of what Facebook is all about. For a long while, the consensus was that Facebook was the place where high school and university students go online to hangout, hook up, post drunken photos of themselves... Read more

By Mitch Joel


April 24, 2010 9:02 PM

When Free Costs A Fortune tagged “Online”

For the average person, having access to something for free is the best, but it's when those average people become power users that the problems begin. Everything online is free. The truth is that everything online is not free (it... Read more

By Mitch Joel


April 18, 2010 1:45 PM

Unlike Advertising, Social Media Can't Save A Bad Brand, Product Or Service tagged “Online”

Jumping into Social Media is one of the smartest things a brand should do. It could also be one of the worst moves if the brand is not prepared. All too often, I've heard gripes like, "we're on Facebook, but... Read more

By Mitch Joel


April 17, 2010 1:34 PM

The Audacity Of Asking tagged “Online”

When you ask somebody to do something, it's always wise to consider whether or not you have the Social Capital to make the request. Before you ask someone you hardly know to tweet out something for you on Twitter, Blog... Read more

By Mitch Joel


April 15, 2010 2:32 PM

Four Current Trends That Will Change Marketing Forever tagged “Online”

The one component that holds most businesses back from getting involved in new media (besides muttering under their breath the wrongly held belief that, "This is the way it has always been done") is the concern about going after what... Read more

By Mitch Joel


March 30, 201010:55 PM

Invasion Of The Hand Computers tagged “Online”

We have to give up on the idea that there's a difference between being "online" and what we're experiencing on our mobile devices. They're both "online" and it's only going to be a short while where the experiences of being... Read more

By Mitch Joel


March 27, 2010 8:20 PM

The Truth About Online Reputation Management tagged “Online”

Here's another dirty little secret about your brand and how you manage your online reputation... There's no difference between what's being said online and in the "real world." In fact, let's call a moratorium on the separation of the two...... Read more

By Mitch Joel


March 8, 2010 9:26 PM

The Lines Continue To Blur (At Breakneck Speed) tagged “Online”

Some still look sideways when thinking about mobile. Some are just kidding themselves. Our world is changing faster and faster. The writing is on the wall. Marketing Charts had a fascinating news item today entitled, Mobile Facebook, Twitter Growth Explodes,... Read more

By Mitch Joel


February 22, 2010 9:00 PM

Do Web Portals Have A Future? tagged “Online”

Something big happened in the Digital Marketing landscape last week. In case you missed it, on Wednesday, February 17th, 2010, Compete announced that Facebook surged passed Yahoo! as the number two most popular website in the U.S. That's big news,... Read more

By Mitch Joel


February 4, 2010 8:00 PM

4 Things Worth Checking Out tagged “Online”

Some of this is online, some of this takes place in the real world (since when is online not "the real world"?) and some of this is self-promotional... Digital Nation. An amazing show/documentary from the PBS - Frontline folks. "Digital... Read more

By Mitch Joel


January 28, 2010 7:35 AM

No More Websites. Only Publishers. tagged “Online”

Websites are not websites anymore. When a brand manager sits down to evaluate what she or he is doing online and in the mobile channels, the first realization they have is usually it's not up to snuff with the massive... Read more

By Mitch Joel


January 20, 201010:22 PM

Kids Today tagged “Online”

In case you think that the world hasn't changed all that much since the Internet became commercially viable... You may want to check out this very interesting article in today's edition of the USA Today titled, Kids' electronic media use... Read more

By Mitch Joel


January 7, 2010 4:55 PM

What A Website Will Be... And Never Be tagged “Online”

There are two schools of thought when it comes to marketing brands online and the presence they need. Build a website that houses everything - all of your text, images, audio and video - in one, centralized, location. Use the... Read more

By Mitch Joel


November 25, 2009 7:17 PM

Picture This tagged “Online”

There is lots of discussion around how certain companies have adapted to the digitization of their industry. From music and movies to books and newspapers. One industry that's equally as fascinating is photography. Let's begin with two disclosures: I'm not... Read more

By Mitch Joel


October 8, 200911:08 AM

Do This Now tagged “Online”

If there is one question I get asked more than any other, it's: "Where do I start with all of this online stuff?" Many people have a knee-jerk readiness to grab onto whatever new and shiny object the rest of... Read more

By Mitch Joel


October 7, 2009 2:59 PM

No Clicks For You tagged “Online”

The early promise of online marketing was that everything is highly measurable... down to the clicks and transactions that follow the ads, but what happens when the clicks run dry? We're about to find out - exactly - what happens... Read more

By Mitch Joel


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