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One Screen

June 19, 201411:10 PM

The Only Screen That Matters tagged “One Screen”

The only screen that matters is the screen that is in front of me. Welcome to the one screen world. We used to talk about three screens (TV, computers and mobile), but we're closing in on the one screen world.... Read more

By Mitch Joel

Utilities:


December 29, 201112:56 PM

The Year Of Mobile? Sounds Like The Month Of The Smartphone tagged “One Screen”

Are smartphones now mass? By the sounds of the MediaPost article, Santa's Surprise: Smartphones Go Mass (published yesterday), it's definitely moving in that direction... rapidly. This is one of those moments when the Marketing industry must give pause. We're not... Read more

By Mitch Joel


December 14, 2011 4:23 PM

Getting Over The Lazy tagged “One Screen”

How will brands and agencies adapt? You wind up seeing/reading a lot of content online around this time year that speaks to the coming years and what brands and agencies should expect in terms of disruptions, predications, new channels and... Read more

By Mitch Joel


November 23, 2011 7:35 PM

The Mobile Imperative tagged “One Screen”

There's a sad truth about mobile, but I don't want to hear it. Smartphones are becoming more and more popular and the same can be said about the meteoric rise of the tablet (with the iPad as the clear leader),... Read more

By Mitch Joel


June 24, 2011 8:24 PM

The One Screen World tagged “One Screen”

How is your Marketing working in a three screen world? Between us, I never knew if the three screens were traditional media, the Internet and mobile or if it was TV, movie, computers... and now mobile (making it four screens).... Read more

By Mitch Joel


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