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Omni Channel

July 31, 201411:25 PM

The 7 Deadly Sins Of Digital Marketing In 2014 tagged “Omni Channel”

Have we solved the most basic of questions for our digital marketing efforts? I would argue that the vast majority of brands engaged in digital marketing have left the fundamentals behind them. These brands and are, at mass scale, following/chasing... Read more

By Mitch Joel

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July 15, 201411:16 PM

The End Of The Dial Tone tagged “Omni Channel”

Things change quicker than most of us realize. If you speak to marketers about how they are doing in relation to consumers and their mobile usage, it will be a disappointing conversation. If you speak to consumers about how brands... Read more

By Mitch Joel

Utilities:


May 14, 201411:12 PM

The End Of Showrooming (And Webrooming) tagged “Omni Channel”

We are never going to solve for true consumer-centricity, if we keep acting like this. First, we had "showrooming." Showrooming is when a consumer goes to a physical location and uses a mobile device to either compare prices with other... Read more

By Mitch Joel

Utilities:


May 14, 201411:12 PM

The End Of Showrooming (And Webrooming) tagged “Omni Channel”

We are never going to solve for true consumer-centricity, if we keep acting like this. First, we had "showrooming." Showrooming is when a consumer goes to a physical location and uses a mobile device to either compare prices with other... Read more

By Mitch Joel

Utilities:


February 20, 2014 6:43 AM

The End Of Customer Service tagged “Omni Channel”

Now that everyone complains... nobody cares when there is a complaint. There was a time (not that long ago), when someone's complaint online would be rocketed to the executive office, changes were made and brands were being held accountable for... Read more

By Mitch Joel


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