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Nomi

August 13, 2013 1:44 PM

The Shape-Shifting Reality Of Shopping tagged “Nomi”

Welcome to the one screen world of shopping. One of the five major movements that have changed brands forever (that corporations are doing little-to-nothing about) that are defined in my second business book, CTRL ALT Delete, is the notion of... Read more

By Mitch Joel


March 28, 2013 8:49 AM

Is Marketing About To Get Really Creepy Or Really Good? tagged “Nomi”

Apple acquired a company last week. It's something to pay attention to. There is still one slightly unchartered territory that will - without question - be the last mile in marketing. It is the ability for a brand to deliver... Read more

By Mitch Joel


March 22, 2013 8:31 AM

The Powerful Art Of Resilience tagged “Nomi”

Let's start with a premise: Whatever it is that you do, say, sell, produce and/or put out into the world does what says it will do and delivers on its promise. Nothing happens when you have a sub-par product or... Read more

By Mitch Joel


February 15, 2013 8:38 PM

Tracking, Personalization And Screams Of Privacy tagged “Nomi”

Any tracking of information of consumers without the consent of your consumer is a breach of privacy, right? In my forthcoming business book, CTRL ALT Delete (out May 21st, 2013), I go in-depth on the notion that consumers need to... Read more

By Mitch Joel


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