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Nike

January 13, 2017 2:50 PM

Why Personal Branding Is Like A Viral Video... And Why It Shouldn't Be tagged “Nike”

"Personal Brand"... talk about a saying that has become so polarizing. The year was 1997. Business thinker Tom Peters grabs the attention of the world with his Fast Company article, The Brand Called You. It truly does usher in a... Read more

By Mitch Joel

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January 11, 2017 3:50 PM

Quality And Speed Don't Have To Collide tagged “Nike”

"Those are all great ideas, but we need something in market fast." It's the toughest part of the conversation, when you're in the marketing agency business. It's not a question of quality ideas over time, it's the erosion of the... Read more

By Mitch Joel

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December 14, 201611:38 PM

Stop Sharing. Start Listening (To Yourself) tagged “Nike”

There's a new trend taking shape: listen and think. Maybe it's not so much a "new trend," as it is a reboot of something well-worn and well-known. There's an ad that is gaining viral buzz and mass attention, this past... Read more

By Mitch Joel

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November 26, 201411:49 PM

Wonder Through Life. Don't Wander Through Life. tagged “Nike”

Wonder Through Life. Don't Wander Through Life. What is your purpose? Too many people wander through life. I prefer to wonder through life. One little letter, it makes all the difference. When I was younger (in my mid-teens), I was... Read more

By Mitch Joel

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June 14, 201311:12 AM

The New Convergence tagged “Nike”

This is not about media convergence. It's about something bigger. Things change. Things change so fast that sometimes, it's hard to see it. We tend to think about our businesses and our lives in terms of keeping up with change.... Read more

By Mitch Joel


April 30, 201312:55 PM

Is Google Breeding An Army Of "Glassholes"? tagged “Nike”

The Post PC world will not be kind to advertising as we have known it. There are two trains of thought here that are important for media professionals to think about as we move forward into a world where screens... Read more

By Mitch Joel


April 23, 201310:45 PM

The Small Wins From Social Media tagged “Nike”

Big brands are trying to make big moves in social media. There is an arm's race - of sorts - for brands to reach a million fans (or more) on Facebook. Brands will look to see how many people are... Read more

By Mitch Joel


March 6, 2013 7:04 AM

3D Printing Will Impact Business In A Big Way tagged “Nike”

Many people see 3D printing as a pipedream or something that major brands need not concern themselves with yet. It's true. It will be a long while before anyone and everyone can effectively hit a "make" button as easily as... Read more

By Mitch Joel


February 23, 2013 4:01 PM

Six Links Worthy Of Your Attention #140 tagged “Nike”

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring, Managing... Read more

By Mitch Joel


February 19, 2013 2:35 PM

The Future of Media Is Beyond The Screen tagged “Nike”

Advertising traditionally serves a traditional purpose. Television, radio, print, out-of-home, Internet and mobile devices all have components of advertising that acts, smells and feels the same. It either interrupts your content experience or wraps itself around it. You can look... Read more

By Mitch Joel


February 4, 2013 7:45 PM

The New Digital Experience tagged “Nike”

So, which were your favorite Super Bowl ads from this past Sunday? It's the time of the year when brands are glued to their social media analytics to try and decipher if the millions of dollars spent for a thirty-second... Read more

By Mitch Joel


January 16, 2013 3:29 PM

The Permanent Brand tagged “Nike”

Have you ever read a book about branding? When you study the art of branding, any good book on the subject will - at some point early on - turn to the neologism of the word "branding" in terms of... Read more

By Mitch Joel


October 23, 2012 4:10 PM

The Next New Now. Makers Of The Future. tagged “Nike”

We are getting it all wrong. When people ask, "what's next?" you will hear one of three things: Social. Mobile. Local. Those are not "next" those are "now." When I think of what's next, nothing has been more illuminating than... Read more

By Mitch Joel


October 23, 2012 5:29 AM

The Lance Armstrong Effect tagged “Nike”

Much has been said about Lance Armstrong lately. Not much has been said by Lance Armstrong, himself. It used to be easy to lay low, even if you were a celebrity. But, in the world of the real-time Web, mobile... Read more

By Mitch Joel


April 18, 2012 4:14 PM

Finding The Perfect Pitch tagged “Nike”

Pitching new business is never easy. I was deeply moved by the book, The Art Of The Pitch, by Peter Coughter (you can hear my conversation with Coughter over here: SPOS #296 - The Art Of The Pitch With Peter... Read more

By Mitch Joel


April 8, 2012 7:11 AM

Is Nike A Technology Company? tagged “Nike”

Episode #300 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. This is also episode #21 of Across The Sound 2.0. Joseph Jaffe is widely regarded as one of... Read more

By Mitch Joel

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April 8, 2012 7:06 AM

SPOS #300 - Jaffe And Joel #21 (Across The Sound 21.20) tagged “Nike”

Welcome to episode #300 of Six Pixels Of Separation - The Twist Image Podcast. This is also episode #21.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Jaffe Juice) and Podcasters (both... Read more

By Mitch Joel


April 17, 2010 8:08 PM

Back To The Future tagged “Nike”

Were you expecting Nike high tops and a DeLorean? In thinking more about current trends that will become business standards (more on that here: Four Current Trends That Will Change Marketing Forever) and in seeing many videos and photos of... Read more

By Mitch Joel


July 7, 2009 5:07 PM

On Being Findable tagged “Nike”

If someone can't find you off of a simple search engine query, all is lost. It doesn't matter if you're representing a brand/company. It doesn't matter if it's just you. It doesn't matter if you're a start-up entrepreneur, and it... Read more

By Mitch Joel


March 26, 2009 5:58 AM

Personal Branding Is Not An Option - It's Crucial To Success tagged “Nike”

More layoffs. Giving back bonuses. Fewer work days to save the company from firing people. Doing the job of the three people that were let go in your department. Not hiring the five people you were thinking about hiring. Trying... Read more

By Mitch Joel


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