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Entries tagged with “

Nielsen

March 20, 2013 9:29 PM

Where Content Goes To Die tagged “Nielsen”

Who amongst us is able to consume all of the content that we save? Long before RSS feeds, Twitter, Facebook and more, I was a heavy subscriber to email e-newsletters (in fact, I still am). But I no longer have... Read more

By Mitch Joel


September 22, 2012 7:51 AM

The Tune-Up Of TV tagged “Nielsen”

How do you define TV? Before a recent flight, I downloaded the BBC television series, Sherlock, from the UK. I bought the series on iTunes. I watched the series on my iPad. There were no commercials. It didn't happen on... Read more

By Mitch Joel


September 8, 2010 4:03 PM

TV Worth Checking Into tagged “Nielsen”

The power of the Internet is undeniable. When thinking about U.S. President Barack Obama's election in 2008, many people link that historic victory to the power of the Internet. Leveraging Social Media and many of the digital marketing tools at... Read more

By Mitch Joel


March 30, 201010:55 PM

Invasion Of The Hand Computers tagged “Nielsen”

We have to give up on the idea that there's a difference between being "online" and what we're experiencing on our mobile devices. They're both "online" and it's only going to be a short while where the experiences of being... Read more

By Mitch Joel


March 8, 2010 9:26 PM

The Lines Continue To Blur (At Breakneck Speed) tagged “Nielsen”

Some still look sideways when thinking about mobile. Some are just kidding themselves. Our world is changing faster and faster. The writing is on the wall. Marketing Charts had a fascinating news item today entitled, Mobile Facebook, Twitter Growth Explodes,... Read more

By Mitch Joel


November 21, 2009 1:58 PM

Video Games Are The Newest Cable Channels tagged “Nielsen”

Trying to understand the real size and scope of the television viewing audience is near-impossible. Even with all of the new monitoring systems, it's hard to really figure out who is watching what (and how much attention they're paying to... Read more

By Mitch Joel


November 19, 200910:09 AM

The New Search Landscape tagged “Nielsen”

When you think of search engines and the Internet, it's hard not to think of Google (and not much else). When you think of Google, it's also hard not to think of the classic children's tale, The Little Engine That... Read more

By Mitch Joel


March 30, 200910:28 PM

I Like To Watch… And So Do You tagged “Nielsen”

How is your screen time spent? Online? TV? on your iPhone? The common thought - especially with those engaged in the new media space - is that more and more people are spending less and less time with their TVs.... Read more

By Mitch Joel


November 25, 2008 3:50 PM

TV Viewing Is Down As Internet Usage Continues To Rise? Not Exactly tagged “Nielsen”

TV viewing is the highest it has ever been. The average American watches about 142 hours of TV a month with an average of 8 hours and 18 minutes per day - a record high since Nielsen begun measuring television... Read more

By Mitch Joel


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