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Nhl

April 10, 201211:30 AM

The Church And State Of Advertising tagged “Nhl”

Are marketers poisoning the well?  When I first started publishing music magazines back in the nineties, I kept running into the question of ethics. We were a two-person operation back then and my job was not only handling all of... Read more

By Mitch Joel


September 22, 200910:24 PM

The Irresponsible Marketer tagged “Nhl”

When times are tough, what makes more sense: to market to those who are interested in what you're selling or to anyone and everyone in hopes of breaking through? You are never going to catch me arguing that there is... Read more

By Mitch Joel


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