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Newspapers

July 31, 201311:26 AM

What Publicis Omnicom Is Screaming At Our Industry tagged “Newspapers”

Digital is everything. That is the conversation that every marketing, advertising and communications agency needs to be having... today. The newsfeeds are filled with opinions, perspective and half-truths about the mega-merger of Omnicom and Publicis. Whether you're looking to their... Read more

By Mitch Joel


June 14, 201311:12 AM

The New Convergence tagged “Newspapers”

This is not about media convergence. It's about something bigger. Things change. Things change so fast that sometimes, it's hard to see it. We tend to think about our businesses and our lives in terms of keeping up with change.... Read more

By Mitch Joel


December 30, 2011 3:31 PM

How To Deal With The Haters tagged “Newspapers”

I have no idea how to interact with the haters. I spent over a decade in the music industry reviewing artists for weekly and monthly magazines and newspapers. In all of that time, I rarely reviewed artists I didn't like... Read more

By Mitch Joel


September 27, 2011 8:29 AM

The New Business Traveler tagged “Newspapers”

While it's nice to think that Skype, WebEx or Facetime removes the need for business travel, nothing could be further from the truth. Granted, if all you're having is a status meeting, those can easily be replaced by technology, but... Read more

By Mitch Joel


May 19, 2011 4:58 PM

It's A Great Icebreaker tagged “Newspapers”

How useful is Twitter, Facebook and other Social Media platforms when it comes to actual relationships? Well, if Malcolm Gladwell didn't get this conversation all riled up last October (see: Small Change - why the revolution will not be tweeted),... Read more

By Mitch Joel


April 4, 2011 9:46 PM

Free Content Is Killing Media (And Advertising) tagged “Newspapers”

If people (this includes you) don't start paying for content, we will see a lot of key media outlets go away... and this includes the digital ones. That was the message yesterday delivered in the Newsweek article, Save The Media!... Read more

By Mitch Joel


April 2, 2011 7:35 PM

When Is This Going To End? tagged “Newspapers”

Quick question: do you believe that advertising spend should match consumption patterns when it comes to media? I sure hope you answered "yes!" Sadly, the Internet is still the red-headed stepchild of the media world. As consumption on both Internet... Read more

By Mitch Joel


January 20, 201010:22 PM

Kids Today tagged “Newspapers”

In case you think that the world hasn't changed all that much since the Internet became commercially viable... You may want to check out this very interesting article in today's edition of the USA Today titled, Kids' electronic media use... Read more

By Mitch Joel


October 4, 2009 6:29 AM

Media Hacks #18 Is Now Live tagged “Newspapers”

Episode #174 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. It's also episode #18 of Media Hacks. If you felt like the conversation went a little kooky when... Read more

By Mitch Joel


October 4, 2009 6:23 AM

SPOS #174 - Media Hacks #18 tagged “Newspapers”

Welcome to episode #174 of Six Pixels Of Separation - The Twist Image Podcast. This is also episode #18 of Media Hacks. If you felt like the conversation went a little kooky when we tried to discuss, "what is a... Read more

By Mitch Joel


July 14, 2009 9:38 PM

Where The Marketing Budgets Are Going tagged “Newspapers”

"Traditional Marketing Budgets Lose to Interactive." That was the title of the news item from MediaPost's Research Brief today. "According to Forrester Research, reported by Richard H. Levey at Directmag.com, 60% of marketers surveyed will increase their interactive marketing budgets... Read more

By Mitch Joel


May 9, 2009 6:21 AM

Following The News On Twitter With Muck Rack tagged “Newspapers”

If there's one thing we have learned about the rapid growth of Twitter, it's that anyone, anywhere can commit acts of journalism. Whether they are involved in a situation (like a plane crash, attending a presidential inauguration, etc...) or simply... Read more

By Mitch Joel


April 21, 200911:57 AM

The Business Of Blogging tagged “Newspapers”

Maybe all of those Bloggers taking $500 per Blog post from advertisers to post about their brands, products and services is paying off. That's the word from The Wall Street Journal today. It turns out that Blogging is becoming serious... Read more

By Mitch Joel


October 13, 200810:25 AM

Content Is An Organic Linking Process tagged “Newspapers”

The last period at the end of any piece of content is where the story really begins. Content has not been a finalized piece of product for some years now. When Websites first started gaining in popularity and more and... Read more

By Mitch Joel


October 10, 2008 9:51 PM

Bloggers Have No Ethics tagged “Newspapers”

"Bloggers have no ethics" has long been the battle-cry of mass media in an attempt to keep the medium down and to keep the validity of their mainstream news channels high. Jay Rosen is one smart dude. You should check... Read more

By Mitch Joel


October 8, 2008 3:16 PM

Twitter Is The Ultimate Tease... Does Your Content Tease? tagged “Newspapers”

If you want traffic you have to be a sensationalist. If you're not making National Enquirer tinged headlines or content, your traffic is suffering. How does that make you any better or different than mass media? These are the types... Read more

By Mitch Joel


August 22, 2008 7:05 AM

Newspapers Are A Conversation But Some Journalists Disagree tagged “Newspapers”

A traditional journalist is always going to flare up their own Google Juice when they write a piece titled, I'm Not Blogging This, Mark My Words, like Christie Blatchford did yesterday in the Globe and Mail (full disclosure: I write... Read more

By Mitch Joel


August 18, 2008 7:16 AM

Because That's The Way It Has Always Been tagged “Newspapers”

Floating through my news feeds this morning, I noticed this item from Wired: Happy Birthday, Compact Disc. Now Go Away. Did you know that yesterday was the 26th birthday of the CD? "On this day in 1982, Sony and Philips... Read more

By Mitch Joel


July 17, 2008 8:59 PM

Google Not Optimistic About The Future Of Newspapers tagged “Newspapers”

A day does not stroll by that someone, somewhere remarks on the murky waters ahead for the newspaper industry. Shel Holtz (Blogger over at A Shel Of My Former Self and Co-host of the always excellent Podcast, For Immediate Release... Read more

By Mitch Joel


October 21, 200711:39 PM

The Trouble With Digg - A Warning For Marketers tagged “Newspapers”

I seem to be running into the whole "we need to get into this Social Media thing" more often than not. While this is good for Twist Image business, it got me thinking that not all of the tools are... Read more

By Mitch Joel


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