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Newspaper Website

December 12, 2011 9:49 PM

Force And Friction tagged “Newspaper Website”

The more actions you force on the consumer, the more friction you cause. There was talk a awhile back about forcing people to give up their email address to have access to content. I've seen this executed many ways. In... Read more

By Mitch Joel


July 8, 2011 3:57 PM

The Truth About Display Advertising (And Why Consumers Hate It) tagged “Newspaper Website”

Call it banner advertising or call it display advertising, if you look at the data: consumers are just not that into it. In the past, I've waxed poetic about how display advertising as a marketing engine is failing online consumers... Read more

By Mitch Joel


January 21, 2010 9:20 PM

The Moment Of Truth tagged “Newspaper Website”

Are people willing to pay for what you do? You can create great content. That content can generate all kinds of traffic and attention. That traffic and attention can bring lots of healthy conversations and comments. Over time, those conversations... Read more

By Mitch Joel


May 21, 2009 6:47 AM

News Will Outlast Newsprint tagged “Newspaper Website”

This week, newspaper executives from across Canada are gathered in Montreal to attend the Ink + Beyond national conference organized by the Canadian Newspaper Association and CCNA/Community Media Canada. While the conference is packed with industry specific content like creating... Read more

By Mitch Joel


December 2, 2008 3:31 PM

Old Media Meet New Media - Good Times, Bad Times tagged “Newspaper Website”

If you thought things were ugly for the publishing industry before the economic meltdown, it's getting increasingly hard to turn your head and not hear the woes of traditional media. Some even argue that these traditional media companies are using... Read more

By Mitch Joel


November 7, 200810:21 AM

10 Things Every Newspaper And Magazine Website Must Do tagged “Newspaper Website”

Type "newspaper industry" into Google News and there's nothing but bad news. Everything from falling profits and job losses to trying to figure out their footing in the new media world. It has become an interesting industry to follow in... Read more

By Mitch Joel


October 25, 2008 5:15 PM

New Media Might Not Be Able To Save The Newspaper Industry tagged “Newspaper Website”

The newspaper industry is in big trouble. That's the general sentiment you hear when looking at how that industry is performing year over year in terms of revenues. We see more and more newsrooms shutting down. We hear the harrowing... Read more

By Mitch Joel


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