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Entries tagged with “
Newspaper
”June 11, 2013 2:35 PM
The Pageview Industrial Complex tagged “Newspaper”
Eyeballs still matter. Ultimately, advertising has two objectives: Create awareness that something exists. Sell something. Do pageviews still matter? Whenever you pull up a piece of content, you are creating a pageview. The frustration that certain marketers have with pageviews... Read more
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May 14, 201310:07 AM
Designing A Better Website tagged “Newspaper”
It seems like online publishers are starting to think about the digital-first experience. In the past short while, we have started to see what could only be described as "true online publishing" taking on a new (and pretty) look and... Read more
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May 1, 2013 8:10 AM
The Secret To Getting Picked tagged “Newspaper”
Being picked by someone or choosing yourself and leading... which do you choose? It seems like an obvious answer. Any self-respecting individual would say that they would prefer to choose themselves and be solely responsible for their own success and... Read more
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April 24, 201311:25 AM
Maybe You Should Quit New Media tagged “Newspaper”
If you think it's dumb, don't do it. Not many marketing professionals are willing to do that. Recently, I saw a quote from a famed author who said: "I'd rather stick pins in my eyes than tweet." Personally, I'd rather... Read more
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March 28, 2013 5:51 PM
Welcome To The Era Of Robot Bloggers, Journalists And Writers tagged “Newspaper”
Would you like this (or any) content less if a robot had written it? The media is filled with news items abut how robots and algorithms are taking the work away from real, kind and personable human beings. That is... Read more
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February 23, 2013 8:01 AM
The Filter, The Advisor And Your Personal Advisory Board tagged “Newspaper”
What would Malcolm Gladwell do? One of the easiest ways to guide my professional and community life has been to find and build my own, personal, advisory board. But, here's the thing: the people who are on this highly personal... Read more
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February 13, 201312:30 PM
We Need a Better Definition of "Native Advertising" tagged “Newspaper”
What is "native advertising"? If you're looking for marketing jargon in 2013, look no further than "native advertising." Brands, media companies and marketing agencies are jumping on the native advertising bandwagon faster than you can say, "what ever happened to... Read more
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January 10, 2013 7:49 AM
Robots And Makers And Drones... Oh My! tagged “Newspaper”
Something new about something new. At the beginning of this year, I started a new blog. Shhh, don't tell anyone ;) It's true. It's on tumblr and it's called: We, Robots. It's not a blog like Six Pixels of Separation... Read more
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January 3, 201310:03 PM
Build A Platform tagged “Newspaper”
There is one true, defendable thing you can do to avoid unemployment. What do you think it is? Take a guess. A better education? Work for a secure company? Start your own business? Move to a more prosperous area? I... Read more
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January 2, 2013 9:49 PM
The Elusive Digital Promise tagged “Newspaper”
Traditional media is getting it all wrong (again). On December 31st, 2012, MediaPost ran a news item titled, For Traditional Media, Digital Remains Elusive Promise, that looks at the conversion of traditional advertising dollars into digital ones. From the article:... Read more
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December 31, 201212:51 PM
How To Become An Idea Machine tagged “Newspaper”
Where do ideas come from? If there were a magic formula or a way to both track and ensure that an idea makes it through your synapses into the real world, there would be gold in them there hills. What... Read more
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October 3, 2012 9:55 PM
The Moment tagged “Newspaper”
Have you had "The Moment" yet? When you look through the newspaper, do you stop and review the job postings? Do you take some time during your work week to hop over to Monster.com or Craigslist to see what positions... Read more
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September 28, 2012 9:33 AM
The Gift Of Facebook tagged “Newspaper”
Let me be clear: I am still bullish on Facebook. I am not bullish on advertising as Facebook's main revenue model. In March of 2011, I wrote a blog post titled, F-Commerce - Rise Of The Facebook Consumer. I never... Read more
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September 21, 2012 2:48 PM
I, Robot tagged “Newspaper”
Are you fascinated with work and the environments we work in? How we work... and how we are going to work is a huge component of my next book, CTRL ALT DEL (which comes out in May 2013). The concept... Read more
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September 7, 2012 8:53 PM
Everything Digital tagged “Newspaper”
Why isn't everything digital? When I think like this, I'm quite certain it freaks the mass majority out. But, here's the thing... Every time I handle cash (coins or paper). Every time I take out a credit card. Every time... Read more
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August 22, 2012 3:39 PM
The Fatigue Of A Great Offer tagged “Newspaper”
Was I ever wrong about Groupon. Back in 2010, I was very bullish on Groupon (more on that here: One Product. One Sale. One Day Only. One Exciting New Business Model). It wasn't about prospecting or trying to ride the... Read more
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August 21, 201212:07 PM
The Trouble With Online Advertising tagged “Newspaper”
Is online advertising any good? Last week, DigiDay ran the news item titled, The Ad Contrarian's Reality Check. Bob Hoffman (CEO of Hoffman/Lewis) runs the blog, The Ad Contrarian, and leverages the platform as a place to debunk the over-exuberance... Read more
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August 11, 2012 4:30 PM
The Most Amazing Internet Stock Of The Year tagged “Newspaper”
What do you think it is? I'm a huge fan of Business Insider. I can't think of any other media organizations that writes headlines as good as they do (Business Insider, if you're reading this, pay your copywriters handsomely... they're... Read more
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July 31, 201211:58 PM
The Art Of Fake Familiarity tagged “Newspaper”
Pitches are getting worse. I recently got an email pitch from a public relations specialist that read something like this: "Hey Mitch, I work with Lame Corp. I'm a big fan of your blog and your newspaper articles. I know... Read more
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July 24, 2012 1:43 PM
What New Media Has Taught Us About Truth tagged “Newspaper”
With each tragedy comes new learning. There is no way to make any sense of the madness that transpired this past week in Colorado as twelve people died and close to sixty were injured as a lone gunman entered a... Read more
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