Entries tagged with “

Newsjacking

”

October 30, 201211:44 AM

Why Newspapers Let Sandy Blow Paywalls Down tagged “Newsjacking”

With Hurricane Sandy happening, the Wall Street Journal and New York Times took down their paywalls. Unbiased media is a public service. Still, it is one that we pay for. Whether it is a subscription to the local newspaper or... Read more

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March 17, 2012 7:13 AM

The Early Days of Hashtag Marketing tagged “Newsjacking”

Tweet this, get that. It's disruption marketing at its finest. Companies are now using hashtag marketing strategies as a way to create attention by rewarding those who are willing to shill for them (more on that here: DigiDay - Has... Read more

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December 4, 2011 7:08 AM

A Conversation With David Meerman Scott tagged “Newsjacking”

Episode #282 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Is there a way to ride on the coattails of a major breaking news story for your brand's... Read more

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December 4, 2011 7:01 AM

SPOS #282 - Newsjacking With David Meerman Scott tagged “Newsjacking”

Welcome to episode #282 of Six Pixels Of Separation - The Twist Image Podcast. Is there a way to ride on the coattails of a major breaking news story for your brand's benefit? It sounds crazy (maybe even a little... Read more

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November 22, 201110:43 AM

Newsjacking Turns You Into The Expert tagged “Newsjacking”

Newsjacking. As news broke last week that Amazon started selling its long-awaited entry into the tablet (and iPad led) market (Kindle Fire), many eyes were raised, waiting to see what those who would get their fingers on it would think.... Read more

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