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Newsfeed

February 2, 2016 7:48 AM

Should We Rate Ads Or Just Watch Them?... Or Neither tagged “Newsfeed”

We have been voting with our eyeballs. It's plain and simple. Impressions, GRPs and mix in some repetition. It turns out that human beings are simple beings. Show them something, catch their attention, rinse and repeat and you will get... Read more

By Mitch Joel

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December 23, 2015 7:47 AM

The 11 Business Books That Shaped 2015 tagged “Newsfeed”

Another list. Sorry. I tend to shy away from lists (especially ones that recap the year), and here I am breaking my own rules. Why? Well, in case you have not noticed, it's getting easier and easier to spend your... Read more

By Mitch Joel

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December 9, 201511:37 PM

The Changing State Of Blogs tagged “Newsfeed”

Are blogs dead? Why is this question being debated so much lately? Earlier today, Social Media Examiner's Michael Stelzner invited Mark W. Schaefer (author of  The Content Code, Social Media Explained, etc...) and I on to his podcast to discuss... Read more

By Mitch Joel

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November 27, 201511:17 PM

Apps Are Media tagged “Newsfeed”

This might take some time for brands to wrap their heads around. "Content is media." This may feel like a turn of phrase, at this point. We have seen such a proliferation of content that the vast majority of brand... Read more

By Mitch Joel

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November 24, 201511:38 PM

Facebook Is A Reflection Of You tagged “Newsfeed”

Feel free to discuss politics, sex, religion and more on Facebook. Free will. It's a powerful thing. Just don't be mad at Facebook for all of this negative commentary and imagery that is in your feed. The content that you... Read more

By Mitch Joel

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October 14, 2015 7:51 AM

The End Of Blogging? tagged “Newsfeed”

Yesterday, I posted the following on Facebook's new Notes platform (btw, feel free to follow me on Facebook... you will see where this is going)... It's time for bloggers to take a deep breath, look in the mirror and admit that... Read more

By Mitch Joel

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October 13, 2015 8:42 PM

You Have Reached The End Of This Blog tagged “Newsfeed”

...or, have you? (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "//connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.3"; fjs.parentNode.insertBefore(js, fjs);}(document, 'script', 'facebook-jssdk'));Posted by Mitch Joel on Tuesday, October 13, 2015 What do you think?... Read more

By Mitch Joel

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June 17, 201511:42 PM

Time Spent Is The New Impression tagged “Newsfeed”

Engagement just got a whole lot more interesting. Facebook made a major update and announcement this week. They're going to tweak their algorithm based on how long a user looks at a piece of content. It's something that marketers need... Read more

By Mitch Joel

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June 3, 2015 7:03 AM

Disclosure. This Is A Disclosure. tagged “Newsfeed”

#Client. How often are you trolling the social media feeds and you see some kind of post about how great something is, or why you may want to check something out? It sounds encouraging. It's exciting. You click the link.... Read more

By Mitch Joel

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April 30, 2015 7:51 AM

You Are Not Reading tagged “Newsfeed”

We live in a world where most professionals are just skimming content. You can blame Twitter. You can blame Facebook's newsfeed. You can blame YouTube. None of that really matters (because they are not to blame). It's not the Internet.... Read more

By Mitch Joel

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April 28, 2015 7:40 AM

Counting Screens. Counting Dollars. Connecting Consumers. tagged “Newsfeed”

Are consumers watching more video content online or on the TV? On April 16th, eMarketer published a news item titled, US Adults Spend 5.5 Hours with Video Content Each Day. Here's some pieces of staggering data: "Adults in the US will... Read more

By Mitch Joel

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April 9, 201511:51 PM

Is The Publish Button Evil? tagged “Newsfeed”

The ability to publish content was once one of the most valuable forces in the world. "The pen is mightier than the sword." There is no doubt that you are familiar with this quote. Do you believe it? Facebook is an... Read more

By Mitch Joel

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February 16, 2015 9:51 AM

Where Does Your Facebook Content Go When You Die? tagged “Newsfeed”

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is... Read more

By Mitch Joel

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January 14, 201511:07 PM

How To Think About Mobile Advertising tagged “Newsfeed”

Mobile ads are not Internet ads. Mobile ads are not like other ads. Marketers can say whatever they want about advertising. Many brands feel that it is all about the message being consistent across all platforms. Other brands believe that... Read more

By Mitch Joel

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December 9, 201411:08 PM

What's Next For Marketing? tagged “Newsfeed”

Who isn't fascinated with where the world is going? In this day and age, the most paranoid amongst us (yes, I'm talking to you!) have to watch both our backs... and our fronts. The competition is everywhere... and the competition... Read more

By Mitch Joel

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November 19, 2014 8:37 AM

Comedians In Cars Getting Organic Reach tagged “Newsfeed”

Jerry Seinfeld doesn't have a throttling problem. Facebook is making more changes to the newsfeed that look to cripple the organic reach of brands (more on that here: New York Times - Facebook Will Curtail Unpaid Ads by Brands). The... Read more

By Mitch Joel

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November 10, 201410:28 AM

Are You Parenting/Babysitting Your Children Or Are You Letting Technology Do It? tagged “Newsfeed”

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is... Read more

By Mitch Joel

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September 25, 201411:04 PM

What Is Your Media Really Trying To Do? tagged “Newsfeed”

That old saying about advertising and performance. When people talk about media and advertising, they inevitably trot out the old John Wanamaker saying, "Half the money I spend on advertising is wasted; the trouble is I don't know which half."... Read more

By Mitch Joel

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September 10, 201410:00 PM

When TV Becomes An Accessory To YouTube tagged “Newsfeed”

Everyone is talking about video. Have you noticed how on Facebook, some videos in your newsfeed start on their own now? You don't have to click on them. They just start. For some, this is very upsetting and disruptive to... Read more

By Mitch Joel

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July 28, 2014 8:38 AM

Social Media, Politics And A Myopic World View tagged “Newsfeed”

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is... Read more

By Mitch Joel

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