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New Media

November 25, 201411:08 PM

The Internet Is Not Just Another Advertising Channel tagged “New Media”

Advertising Agencies Have Got It All Wrong. It seems like an easy cop out. In fact, one could argue that it's the most simple thing for a traditional agency to say to a client: "don't worry about the Internet. It's... Read more

By Mitch Joel

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February 26, 2014 8:38 AM

Crazy, Sexy, Cool: Attributes Of The Most Clickable Ads tagged “New Media”

How entertaining is your brand? On the surface, this may seen like a simple question to answer. If you produce movies, energy drinks or running shoes, you probably have something that is highly entertaining. Most of us don't work for... Read more

By Mitch Joel


February 7, 2014 6:45 PM

Netflix And The Future Of Television tagged “New Media”

Netflix has done what Blockbuster could not do. But it's about much more than a streaming technology. TV has become a fascinating new platform. Yup, it's not the same old TV most new media pundits tend to trash in presentations.... Read more

By Mitch Joel

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November 7, 2013 5:16 PM

Always Impress The Band tagged “New Media”

My first speaking gig. It happened a little over seven years ago. It wasn't really my first speaking gig, so much as my first "real" speaking gig. I was asked to take part in a full-day leadership event that was... Read more

By Mitch Joel


August 24, 2013 7:42 AM

Nate Silver, David Carr And Charlie Rose tagged “New Media”

Have you seen this episode of Charlie Rose? It originally aired on July 25th, 2013. It's a great piece of video content to watch. These a traditional media personalities starting to better see just how much disruption the world has... Read more

By Mitch Joel


August 23, 2013 9:09 PM

There Is A Bigger Picture (And It's Worth Thinking About) tagged “New Media”

I had not seen Steve Garfield in a long time. That's not entirely true. We schmoozed a little bit when I spoke at the Radian6 user summit a few years back in Boston. I first met Steve in 2006 at... Read more

By Mitch Joel


July 9, 201310:14 PM

What's The Point In Commenting On Blogs? tagged “New Media”

What is the true value of a comment on a blog? If you go back in time (a little over a decade ago), the mainstreaming of blogging as a publishing platform brought with it a couple of unique features. Initially,... Read more

By Mitch Joel


June 13, 2013 9:47 AM

The New Face Of Content Marketing tagged “New Media”

How much content is too much content when it comes to a brand? It's a slippery slope for most brands when it comes to their engines of content creation. We live in a day and age when the term, "content... Read more

By Mitch Joel


June 11, 2013 2:35 PM

The Pageview Industrial Complex tagged “New Media”

Eyeballs still matter. Ultimately, advertising has two objectives: Create awareness that something exists. Sell something. Do pageviews still matter? Whenever you pull up a piece of content, you are creating a pageview. The frustration that certain marketers have with pageviews... Read more

By Mitch Joel


June 5, 2013 1:04 PM

Good Life Project tagged “New Media”

Where does Jonathan Fields come from? I am fascinated by people who are great at having conversations. I have a deep admiration for people like Charlie Rose and Howard Stern (say what you will about both of them). In the... Read more

By Mitch Joel


May 16, 2013 2:15 PM

Supporting Those You Like - CTRL ALT Delete Comes Out Next Week tagged “New Media”

My new book, CTRL ALT Delete, comes out next week. It took well-over six months of concentrated effort to write my second book, CTRL ALT Delete, which comes out on May 21st, 2013. The thing is this: you would have... Read more

By Mitch Joel


May 9, 201311:32 AM

Two Terms Marketers Need for Today's Media Landscape tagged “New Media”

We thought that the Internet would bring with it a whole wave of new media disruption. We were unprepared for just how massive the disruption has been. You needn't look any farther than this one staggering statistic to understand the... Read more

By Mitch Joel


April 21, 2013 1:51 PM

Are We Truly Prepared For The Present That We Have Created? tagged “New Media”

Episode #354 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. His latest book is called, Present Shock, and he has ten-plus other best-selling books on new media and... Read more

By Mitch Joel

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April 21, 2013 1:35 PM

SPOS #354 - Pushing Beyond Present Shock With Douglas Rushkoff tagged “New Media”

Welcome to episode #354 of Six Pixels Of Separation - The Twist Image Podcast. His latest book is called, Present Shock, and he has ten-plus other best-selling books on new media and pop culture (including: Program Or Be Programmed, Life... Read more

By Mitch Joel


April 8, 2013 2:39 PM

Bitcoins And The Future Of Business tagged “New Media”

Facebook is a license to print money. As far as social media goes and the growth of online social networking, it's hard not to have Facebook be the first thing that comes to mind when you think of new media,... Read more

By Mitch Joel


January 30, 2013 5:35 PM

The End Of Permission tagged “New Media”

Thankfully, Seth Godin is alive and well, otherwise, he'd be rolling over in his grave. In 1999, Godin wrote the seminal marketing business book, Permission Marketing. In short, don't assume that your consumers want your marketing pap, get their permission... Read more

By Mitch Joel


January 22, 201312:27 PM

Why I'm Proud To Be A Dummy tagged “New Media”

A true story... The other week, I was on a busy flight out to the West Coast. It was a cold, winter's day on the east coast and as the plane started to board, the flight attendants were already making... Read more

By Mitch Joel


January 8, 2013 9:01 AM

The Future Of Marketing: You Connected To Your Toaster tagged “New Media”

What can media do? I was driving on the highway and spotted a billboard. It was your average, run of the mills, type of billboard. It could have been for a local restaurant, something from the tourism council, a car... Read more

By Mitch Joel


November 1, 2012 9:36 PM

Is The iPad The New TV? tagged “New Media”

I've been noticing a new media habit emerge. There used to be a time in the evening, when I would close the lid of my MacBook Air, plug in my iPhone for the night and turn to the warm glow... Read more

By Mitch Joel


September 8, 2012 9:01 PM

Let's Not Mess Up The Internet tagged “New Media”

Do you love Seth Godin? I first met Godin at an Internet event in New York City just prior to the launch of his book, Permission Marketing. This was the early days of the Internet. After reading Permission Marketing, I... Read more

By Mitch Joel


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