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New Marketing

August 8, 2013 1:57 PM

Say Cheese! Instagram Allows Entrepreneurs To Start A Business In A Snap (Literally) tagged “New Marketing”

There are a few converging global forces at play that are creating a new marketing and business opportunity, unlike anything we have seen to date. Call it, "The Instagram Economy," or whatever, but Kickstarter's ability to help entrepreneurs fund their... Read more

By Mitch Joel


June 1, 201212:44 PM

The New Marketing Hacker tagged “New Marketing”

There is a massive and missed opportunity happening in the marketing industry. It seems like Judy Shapiro (Chief Brand Strategist at CloudLinux and blogger at Trench Wars) was busy asking herself some very similar questions at the TechCrunch Disrupt conference... Read more

By Mitch Joel


October 21, 2010 9:34 PM

Search Box tagged “New Marketing”

Think about this: are search engines changing or are search engines changing because how we search is changing? If there's one thing I have learned in my many years as a professional marketer, it is this: once doctors and big... Read more

By Mitch Joel


October 15, 201010:23 PM

The Business Of Content tagged “New Marketing”

Content is King. It's a saying you've heard countless times... long before Social Media empowered individuals to create and distribute their own content. Content is the new marketing. Whether Marketers are thinking like publishers or whether brands are hiring/working with... Read more

By Mitch Joel


August 11, 2010 9:52 AM

Brands Are Terrible At Twitter (Brands Are Terrific At Twitter) tagged “New Marketing”

If only 16% of all brand tweets on Twitter are conversational, would you say that brands are totally screwing it up? BizReport just published a news item titled, Only 16% of brand Tweets are conversational. If you only read the... Read more

By Mitch Joel


July 29, 201010:06 PM

Product Is The New Marketing tagged “New Marketing”

Brands can't hide any more. If you're reading this Blog, you already knew that. Last night Jeff Bezos (founder and CEO of Amazon) was on Charlie Rose to discuss the latest iteration of the e-book reader, Kindle (you can watch... Read more

By Mitch Joel


June 16, 2010 2:37 PM

You Have To Have Thin Skin tagged “New Marketing”

You know the saying, "you have to have thick skin," don't you? Is that true? Must we all have thick skin? When Blogging first became popular, it was not uncommon for many of the leading Blogs and Bloggers to be... Read more

By Mitch Joel


November 14, 2008 9:05 PM

The Evolution Of The Chief Marketing Officer tagged “New Marketing”

As more and more social media channels like Blogs and online social networks expand, consumers are discussing, reviewing and engaging with brands more than ever before. This newfound connection and communication is forcing a unique evolution of the CMO -... Read more

By Mitch Joel


September 27, 200711:47 PM

Seth Godin Serves Up His New Book - Meatball Sundae And Questions Marketers (Again) tagged “New Marketing”

Seth Godin writes great books. I can't think of one that didn't either put a smile on my face or make me reflect on the Marketing work I try to accomplish on a day-to-day basis. With the buzz still going... Read more

By Mitch Joel


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