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New Business

October 3, 2014 4:06 PM

Focus And Attention Will Kill Your Fear tagged “New Business”

A lot of what we do in marketing is fear based. We don't change things because we're scared that they won't deliver the same results. We do this even when those older strategies are simply a game of diminishing returns.... Read more

By Mitch Joel

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August 6, 201411:43 PM

Life After Websites tagged “New Business”

Are we entering into a world where websites are becoming antiquated? There are many articles online right now about Facebook and their desire to move the messenger component out of its current environment - where it is one functionality of... Read more

By Mitch Joel

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March 13, 2014 5:55 PM

Awards Worth Winning tagged “New Business”

Are you cynical of people who win awards or make some kind of bestsellers list? Whether it's the New York Times' book list or an advertising award, I have always had a love/hate relationship with these types of accolades. I've... Read more

By Mitch Joel


November 20, 2013 2:32 PM

How Much Does It Cost? tagged “New Business”

Let's talk about money. The marketing agency business is a strange bird. Brands are strange birds too. It's a complex web of relationships that is often confusing, evolving, thrilling, beautiful, painful and more. As the marketing industry evolves, we have... Read more

By Mitch Joel


August 29, 201310:36 PM

3 New Ways To Think About Amazon, YouTube And LinkedIn tagged “New Business”

Are you experiencing any digital marketing fatigue? Thinking about what's coming next? Curious about what is around the corner? Just this week, three interesting news items emerged that demonstrate some big shifts in three of the major online social channels.... Read more

By Mitch Joel

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August 8, 2013 1:57 PM

Say Cheese! Instagram Allows Entrepreneurs To Start A Business In A Snap (Literally) tagged “New Business”

There are a few converging global forces at play that are creating a new marketing and business opportunity, unlike anything we have seen to date. Call it, "The Instagram Economy," or whatever, but Kickstarter's ability to help entrepreneurs fund their... Read more

By Mitch Joel


July 2, 2013 5:00 PM

An Advertising Tide Probably Won't Raise All Of The Boats tagged “New Business”

There has been a lot of talk online about the end of advertising lately. Whether it's a new book on social media, some pundit pushing for social business or someone who is very excited that Instagram now affords their consumers... Read more

By Mitch Joel


November 6, 2012 6:51 AM

On The Road (Warrior) Again tagged “New Business”

Now - more than ever - it's possible to do business from anywhere at any time. For over ten years, I've been doing my best to figure out how to be as upwardly mobile as possible. To ensure that I... Read more

By Mitch Joel


October 23, 2012 5:29 AM

The Lance Armstrong Effect tagged “New Business”

Much has been said about Lance Armstrong lately. Not much has been said by Lance Armstrong, himself. It used to be easy to lay low, even if you were a celebrity. But, in the world of the real-time Web, mobile... Read more

By Mitch Joel


September 25, 2012 9:39 AM

Where Everybody Knows Your Name... And Face tagged “New Business”

Have you ever found yourself being tagged in a Facebook picture that makes you feel just a little bit uncomfortable? Things just got a whole lot creepier. We live in a day and age when people rage against the machine... Read more

By Mitch Joel


September 12, 2012 8:20 AM

Lessons In New Business Require A Foundation tagged “New Business”

What is new business? What is the future of business? It's a cliché to say that there is no such thing as "business as usual." It's true (things always change) and it's not true (business is still about creating a... Read more

By Mitch Joel


September 11, 2012 7:39 PM

Quirky Turns Us All Into Sharks And Dragons tagged “New Business”

Have you ever seen the TV show Shark Tank or Dragon's Den? Being an entrepreneur is hotter than ever. Individuals are starting to realize that global economic forces are abound, and that the sanctity of a traditional office job with... Read more

By Mitch Joel


August 28, 201210:39 AM

The Mailbox Re-Invented And Brought To You By Amazon tagged “New Business”

"Neither snow, nor rain, nor heat, nor gloom of night stays these courageous couriers from the swift completion of their appointed rounds." About 2500 years ago, Greek historian Herodotus said this during the war between the Greeks and Persians when... Read more

By Mitch Joel


August 14, 2012 9:52 AM

Are You In The Business of Awesome? tagged “New Business”

It's hard to be great in business today. It's not that businesses don't try, it's that their every waking move is now being recorded in text, images, audio and video and being published live for the world to read via... Read more

By Mitch Joel


July 31, 201211:58 PM

The Art Of Fake Familiarity tagged “New Business”

Pitches are getting worse. I recently got an email pitch from a public relations specialist that read something like this: "Hey Mitch, I work with Lame Corp. I'm a big fan of your blog and your newspaper articles. I know... Read more

By Mitch Joel


May 8, 201210:24 AM

This Is Being Recorded... By You tagged “New Business”

The art of self-tracking. It was one thing to know where I was going. It was a totally different experience to know how far I had been, how much further I needed to go, what my expected time of arrival... Read more

By Mitch Joel


April 18, 2012 4:14 PM

Finding The Perfect Pitch tagged “New Business”

Pitching new business is never easy. I was deeply moved by the book, The Art Of The Pitch, by Peter Coughter (you can hear my conversation with Coughter over here: SPOS #296 - The Art Of The Pitch With Peter... Read more

By Mitch Joel


April 10, 201211:30 AM

The Church And State Of Advertising tagged “New Business”

Are marketers poisoning the well?  When I first started publishing music magazines back in the nineties, I kept running into the question of ethics. We were a two-person operation back then and my job was not only handling all of... Read more

By Mitch Joel


March 27, 2012 1:17 PM

The Start-Up Of You tagged “New Business”

Welcome to Generation Flux. The January 2012 cover story of Fast Company magazine was all about Generation Flux. You've head of Gen X, Gen Y and more, but what is Generation Flux? Our business world has been through some tumultuous... Read more

By Mitch Joel


February 28, 201210:19 AM

It's Time To Defy Convention tagged “New Business”

How many days have you sat around, stomach twisted, waiting to hear if you had won a new piece of business that you pitched for? It's a terrible feeling and the only thing that can alleviate it is getting the... Read more

By Mitch Joel


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