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Entries tagged with “
New Media
”April 20, 2012 2:26 PM
Twitter Is Not Easier Than Blogging tagged “New Media”
Somebody had to say it. There was another "Blogging is dead" news item that crept out of USA Today today titled, More companies quit blogging, go with Facebook instead. Here's what the article is saying: "A survey released earlier this... Read more
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April 9, 2012 3:37 PM
The New Media Diet tagged “New Media”
How much media can you switch through in an hour? For years, new media speakers would tell the story of their sixteen year old niece, who plops herself down in front the television after school, grabs her iPad with her... Read more
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March 20, 201210:42 AM
Are Those Robots or People Clicking on Your Site? tagged “New Media”
The robots have landed. It should come as no surprise to you that some of the traffic to your websites and mobile apps are not a real human being. There are spiders out there crawling websites to index them, there... Read more
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March 14, 201210:13 PM
Death To The Page View tagged “New Media”
Are the days of measuring page views as an advertising metric slowly (or quickly) coming to an end? When banner ads first came on the Internet (we now call it "display advertising"), I remember thinking to myself, "is this the... Read more
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February 23, 201210:56 PM
Where The Boys (And Girls) Are tagged “New Media”
In schizophrenic times, there's a good chance you'll see some schizophrenic thinking. It takes a couple of years as a Blogger to come to the realization that you will, eventually, write a Blog post that completely contradicts what you may... Read more
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February 22, 2012 9:32 PM
Fear And Loathing In Advertising tagged “New Media”
What a long, strange trip it's been. There are many who think that advertising as we have known it to date is going to rapidly change in our new media world. There are days when I feel this way (and... Read more
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February 21, 201212:52 PM
Consumers Control The Brand (And Other New Media Myths) tagged “New Media”
Marketers don't control their brand... the consumer does. It's been the battle cry of Social Media enthusiasts since The Cluetrain Manifesto was first published over a decade ago. If "markets are conversations," as The Cluetrain Manifesto says, then we can't... Read more
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February 15, 2012 4:05 PM
As Seen On TV - Media Hacking The Tube tagged “New Media”
How much disruption will the television industry face? New Media pundits made a big mistake when betting against television. Sure, the Internet has put the pain on media platforms like newspapers, magazines and radio, but television is still going strong.... Read more
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February 7, 2012 4:01 PM
How To Get Started As A Business Leader tagged “New Media”
Your life and your success is not obvious. It's not a given. It's not a direct path. I often say that the best careers in marketing (specifically the ones that have a digital/new media slant) are very squiggly. They involve... Read more
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February 2, 2012 8:31 AM
CTRL ALT DEL Is My Next Book tagged “New Media”
Warning: self-promotional Blog post to follow... I am very excited to announce that the name of my next book is: CTRL ALT DEL - Reboot Your Business (and Yourself) in a Connected World. The official press release went out this... Read more
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February 1, 201211:03 AM
When Traditional Media Fails To Understand New Media tagged “New Media”
Should you be paid to Blog? If you want to create a lightning rod of discourse in the online channels, just ask that question. If you want to make that lightning rod look like a mole hill, ask the same... Read more
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January 24, 2012 4:38 PM
Does This Blog Make Me Look Fat? tagged “New Media”
Is it just a question of getting the facts straight when it comes to our media? What Blogging brought forth is the notion that opinion lies neatly next to news (and that it is sometimes very difficult to tell the... Read more
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January 11, 2012 3:59 PM
What Is Your Marketing Trying To Do? tagged “New Media”
The quick answer is: sell more. We can talk about building brand affinity, loyalty programs, engaging the consumers and all of the other stuff, but if your marketing is not driving sales, it is failed and flawed. Sorry. We can... Read more
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January 10, 2012 1:51 PM
Drunk On The Social Media Kool-Aid tagged “New Media”
It's hard not to hit a like button and come across a Social Expert, Guru on Ninja. Even the discourse around the value of job descriptions like that has taken over the Social Media conversation over the years. I've been... Read more
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December 26, 2011 3:53 PM
The Paradox Of Leadership tagged “New Media”
When you're right, you're a hero. When you take a misstep, you're a goat. There's an often discussed paradox of leadership that attempts to quantify which trait is more important for business: being the first or being the best? The... Read more
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December 16, 2011 8:42 PM
We The Media tagged “New Media”
Everything you say (and do) is being recorded and will be judged in the court of public opinion. Put aside how you feel both politically and philosophically about the Occupy Wall Street movement and take a few minutes to watch... Read more
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December 6, 2011 6:51 AM
Is Your Flinch Response Holding You Back? tagged “New Media”
Does your flinch response still protect you? Tony Blauer is a a world-class close-quarters combatives instructor who now spends his days training law enforcement, military and civilians in his personal defense system (Blauer Tactical Systems) based in San Diego. I... Read more
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November 11, 201111:10 AM
Your Name Matters tagged “New Media”
Here's a truth: I never follow anyone on Twitter whose username is the name of a company. You may already know that I am a Twitter Snob (more on that here: The Trouble With Twitter - Confessions Of A Twitter... Read more
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November 6, 201112:43 PM
What Is A Blog? The Question That Won't Go Away tagged “New Media”
By the way the conversation flowed at this year's BlogWorld & New Media Expo in Los Angeles, you would think that Blogging was brand new. Rick Calvert (the CEO and co-founder of BlogWorld and New Media Expo) invited me down... Read more
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October 21, 2011 8:58 PM
A New Way To Think About Privacy tagged “New Media”
Is privacy really what we should be seeking out as individuals online or should we go in the opposite direction? This concept is core to Jeff Jarvis' latest business book, Public Parts. Jeff's first book, What Would Google Do? set... Read more
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