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September 3, 201511:02 PM

How The TV Industry Just Hurt Television Advertising tagged “Nbc”

What is the value of your personal data to an advertiser? Consumers are rightfully concerned about what is being done with their data, where it's going and how it's being used. It's a big business. It's a huge business. It's... Read more

By Mitch Joel


April 28, 2015 7:40 AM

Counting Screens. Counting Dollars. Connecting Consumers. tagged “Nbc”

Are consumers watching more video content online or on the TV? On April 16th, eMarketer published a news item titled, US Adults Spend 5.5 Hours with Video Content Each Day. Here's some pieces of staggering data: "Adults in the US will... Read more

By Mitch Joel


April 10, 2009 9:15 PM

It's Not A Numbers Game (But It Is A Numbers Game) tagged “Nbc”

Having several thousand people following you on Twitter is not going to save your business. It's also going to be extremely hard to monetize that traffic. Also, by the time you are finally able to build any kind of substantial... Read more

By Mitch Joel

October 13, 200810:25 AM

Content Is An Organic Linking Process tagged “Nbc”

The last period at the end of any piece of content is where the story really begins. Content has not been a finalized piece of product for some years now. When Websites first started gaining in popularity and more and... Read more

By Mitch Joel