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My Starbucks Idea

February 8, 2011 9:30 PM

Will All Brands Be Open? Should All Brands Be Open? tagged “My Starbucks Idea”

Social Media did a whole lot more than just connect us all in 140 characters (or less) and through Facebook status updates. If you're not sure what "more" means, drop everything and read the book, The Cluetrain Manifesto, by Rick... Read more

By Mitch Joel


November 20, 2008 6:40 AM

Let Crowdsourcing Do Your Marketing Research And Development tagged “My Starbucks Idea”

What if you took everything you had and made it publicly available on the Internet? What if you opened up your most secret of secrets and encouraged your customers, friends, family members, peers and, yes, even your competitors to play... Read more

By Mitch Joel


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