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Multivariate Testing

July 31, 201411:25 PM

The 7 Deadly Sins Of Digital Marketing In 2014 tagged “Multivariate Testing”

Have we solved the most basic of questions for our digital marketing efforts? I would argue that the vast majority of brands engaged in digital marketing have left the fundamentals behind them. These brands and are, at mass scale, following/chasing... Read more

By Mitch Joel

Utilities:


July 10, 201411:26 PM

Digital Advertising Just Got Worse (If You Can Believe It) tagged “Multivariate Testing”

It was the best of times. It was the worst of times. The year was 1994. There were only about thirty million people on the Internet then. Most of those people were accessing it via Internet Service Providers like CompuServe... Read more

By Mitch Joel

Utilities:


June 17, 201411:29 PM

We Have No Idea If Online Ads Work tagged “Multivariate Testing”

Are you doing pure branding or are you trying to make something else happen? The real issue that threatens online advertising is not the data, the creative, the spend, the marketing mix, the Cannes Lion awards or anything else. The... Read more

By Mitch Joel

Utilities:


February 6, 201411:43 PM

What Is The Point Of A Website In 2014? tagged “Multivariate Testing”

It's not all about what the mobile experience will be about. The one screen world. It's a concept often written about in these posts and it's an ideology that was created to force brands to start thinking about true customer-centricity... Read more

By Mitch Joel


May 6, 201311:55 PM

Pay Closer Attention To YouTube tagged “Multivariate Testing”

It's not just about the views anymore. There are two strikingly new(ish) things happening on YouTube that could very well position it to be one of the most interesting developments in how television (and eve movie-like) content gets consumed and... Read more

By Mitch Joel


May 2, 2013 8:38 PM

The Power And Disappointment Of Digital Marketing tagged “Multivariate Testing”

Everything is digital. I've been banging that drum for well over a decade now. At first, it was heresy, then it was wishful thinking and now it is suddenly becoming a reality. You know it's a reality when traditional advertising... Read more

By Mitch Joel


April 25, 2013 3:59 PM

Marketers, Let Your Egos Go tagged “Multivariate Testing”

What if your ideas didn't matter? For senior marketers, it is a very humbling thought. What if your ideas, your thoughts and even your experience as a trained marketing professional didn't amount to a hill of beans in terms of... Read more

By Mitch Joel


April 2, 2013 9:24 AM

Do Robots Make Better Marketers Than Humans? tagged “Multivariate Testing”

It turns out that human beings are making advertising more complicated than ever before. Opinions, ideas, creativity and more have become the battlegrounds in the war to figure out who is the better advertiser: human beings or robots? Think this... Read more

By Mitch Joel


August 31, 2010 7:26 AM

Creativity In The Age of Web Analytics tagged “Multivariate Testing”

Is Mad Men a true representation of how great creative happens in Marketing? In a typical Mad Men episode, research comes back saying something plain about the insights surrounding a brand. But the creatives, led by a cape-wearing Don Draper,... Read more

By Mitch Joel


June 13, 201011:32 PM

The Almighty Endgame Of Marketing tagged “Multivariate Testing”

We can talk community. We can talk loyalty. We can talk brand value. We can talk 30-second spots. We can talk Social Media. All of that is fine and dandy, but for Marketing to truly be respected, it's going to... Read more

By Mitch Joel


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