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Multivariate Testing

February 6, 201411:43 PM

What Is The Point Of A Website In 2014? tagged “Multivariate Testing”

It's not all about what the mobile experience will be about. The one screen world. It's a concept often written about in these posts and it's an ideology that was created to force brands to start thinking about true customer-centricity... Read more

By Mitch Joel


May 6, 201311:55 PM

Pay Closer Attention To YouTube tagged “Multivariate Testing”

It's not just about the views anymore. There are two strikingly new(ish) things happening on YouTube that could very well position it to be one of the most interesting developments in how television (and eve movie-like) content gets consumed and... Read more

By Mitch Joel


May 2, 2013 8:38 PM

The Power And Disappointment Of Digital Marketing tagged “Multivariate Testing”

Everything is digital. I've been banging that drum for well over a decade now. At first, it was heresy, then it was wishful thinking and now it is suddenly becoming a reality. You know it's a reality when traditional advertising... Read more

By Mitch Joel


April 25, 2013 3:59 PM

Marketers, Let Your Egos Go tagged “Multivariate Testing”

What if your ideas didn't matter? For senior marketers, it is a very humbling thought. What if your ideas, your thoughts and even your experience as a trained marketing professional didn't amount to a hill of beans in terms of... Read more

By Mitch Joel


April 2, 2013 9:24 AM

Do Robots Make Better Marketers Than Humans? tagged “Multivariate Testing”

It turns out that human beings are making advertising more complicated than ever before. Opinions, ideas, creativity and more have become the battlegrounds in the war to figure out who is the better advertiser: human beings or robots? Think this... Read more

By Mitch Joel


August 31, 2010 7:26 AM

Creativity In The Age of Web Analytics tagged “Multivariate Testing”

Is Mad Men a true representation of how great creative happens in Marketing? In a typical Mad Men episode, research comes back saying something plain about the insights surrounding a brand. But the creatives, led by a cape-wearing Don Draper,... Read more

By Mitch Joel


June 13, 201011:32 PM

The Almighty Endgame Of Marketing tagged “Multivariate Testing”

We can talk community. We can talk loyalty. We can talk brand value. We can talk 30-second spots. We can talk Social Media. All of that is fine and dandy, but for Marketing to truly be respected, it's going to... Read more

By Mitch Joel


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