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Multichannel

June 11, 201411:03 PM

So You Think You Can Be A Marketer tagged “Multichannel”

What do you think it takes to make it as a marketer? The answer used to be a lot easier. Most people entering into the profession of marketing did so because they weren't happy somewhere else. They got their law... Read more

By Mitch Joel

Utilities:


May 14, 201411:12 PM

The End Of Showrooming (And Webrooming) tagged “Multichannel”

We are never going to solve for true consumer-centricity, if we keep acting like this. First, we had "showrooming." Showrooming is when a consumer goes to a physical location and uses a mobile device to either compare prices with other... Read more

By Mitch Joel

Utilities:


May 14, 201411:12 PM

The End Of Showrooming (And Webrooming) tagged “Multichannel”

We are never going to solve for true consumer-centricity, if we keep acting like this. First, we had "showrooming." Showrooming is when a consumer goes to a physical location and uses a mobile device to either compare prices with other... Read more

By Mitch Joel

Utilities:


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