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Mobile Marketing

September 25, 201411:04 PM

What Is Your Media Really Trying To Do? tagged “Mobile Marketing”

That old saying about advertising and performance. When people talk about media and advertising, they inevitably trot out the old John Wanamaker saying, "Half the money I spend on advertising is wasted; the trouble is I don't know which half."... Read more

By Mitch Joel

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June 11, 201411:03 PM

So You Think You Can Be A Marketer tagged “Mobile Marketing”

What do you think it takes to make it as a marketer? The answer used to be a lot easier. Most people entering into the profession of marketing did so because they weren't happy somewhere else. They got their law... Read more

By Mitch Joel

Utilities:


August 20, 201312:25 PM

Is Smart Marketing An Oxymoron? tagged “Mobile Marketing”

We need to forget about the idea of mobile marketing and start focusing on smart marketing. In my second business book, CTRL ALT Delete, I lay out the case for the one screen world. It's not about three screens (TV,... Read more

By Mitch Joel


July 18, 201311:15 AM

Are Brands Confusing Advertising With Marketing? tagged “Mobile Marketing”

It turns out that the major advertising networks think that Yahoo made a mistake in the acquisition of Tumblr. That's the news you get when you read the Business Insider article, Marissa Mayer's Biggest Problem With Tumblr, Summed Up In... Read more

By Mitch Joel


May 9, 201311:32 AM

Two Terms Marketers Need for Today's Media Landscape tagged “Mobile Marketing”

We thought that the Internet would bring with it a whole wave of new media disruption. We were unprepared for just how massive the disruption has been. You needn't look any farther than this one staggering statistic to understand the... Read more

By Mitch Joel


April 15, 201312:28 PM

The Problem With Allowing Consumers To Opt Out tagged “Mobile Marketing”

You have a right to opt out of anything and everything. As a marketing professional, there is nothing I hate more than receiving any form of communication (email, Web experience, social media, mobile, whatever) and not see an obvious place... Read more

By Mitch Joel


March 15, 201311:06 AM

The Marketing Agency Of The Future tagged “Mobile Marketing”

Is there a future for the advertising agency as we have known it to date? In recent months, there has been a slew of articles about advertising agencies and their future/fate in a world that is so dramatically changing when... Read more

By Mitch Joel


December 11, 2012 5:55 PM

The End Of The Smartphone tagged “Mobile Marketing”

What will be the timeframe for smartphone and tablet devices to decimate desktop and laptop computers? By all accounts, it is already happening. When Tim Cook (CEO at Apple) took the stage in the company's first post-Steve Jobs product launch... Read more

By Mitch Joel


December 7, 201210:24 AM

Great Marketing Is Utilitarian tagged “Mobile Marketing”

The pleasures of shopping for food. In any supermarket chain, some things are easy to find. Apples. Milk. Bread. But if you're looking for flaxseeds? Coconut milk? Prunes? Who among us has not felt the stirrings of super-market rage as... Read more

By Mitch Joel


October 26, 2012 6:07 PM

Understanding The Digital Marketing Agency tagged “Mobile Marketing”

There is a push for Digital Marketing agencies to become full-service agencies. If that isn't the truth, there is another push where many full-service agencies - and the global networks that own them - are doing their very best to... Read more

By Mitch Joel


August 29, 2012 7:47 PM

A Confederacy Of Patent Dunces tagged “Mobile Marketing”

Things are about to get a whole lot more stupid. There was a lot of online chatter when Google acquired Motorola for $12.5 billion. With Apple and Microsoft developing mobile devices (smartphones and tablets), it made perfect sense for Google... Read more

By Mitch Joel


June 22, 2012 9:21 PM

Marketing Talent tagged “Mobile Marketing”

There is a shortage of talent in the marketing pool. Yes, the industry is filled with smart and talented people (some of them may even be out of work), but there is still a shortage. We need more people. Not... Read more

By Mitch Joel


March 31, 2012 7:14 AM

Horizontal Marketing tagged “Mobile Marketing”

Warning: this going to sound self-serving: Marketing has to stop being a vertical within the business and must become horizontal across all business lines. Period. End of sentence. Businesses, fundamentally see the concept of social business as a fad. As... Read more

By Mitch Joel


March 4, 2012 6:50 PM

Make A Mobile Marketing Impact tagged “Mobile Marketing”

Episode #295 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. While many companies were still lamenting a basic website back in the nineties, Gary Schwartz was already imagining... Read more

By Mitch Joel


March 4, 2012 4:12 PM

SPOS #295 - Mobile Marketing Impact With Gary Schwartz tagged “Mobile Marketing”

Welcome to episode #295 of Six Pixels Of Separation - The Twist Image Podcast. While many companies were still lamenting a basic website back in the nineties, Gary Schwartz was already imagining how content, voice and mobility would change how... Read more

By Mitch Joel

Utilities:


February 23, 201210:56 PM

Where The Boys (And Girls) Are tagged “Mobile Marketing”

In schizophrenic times, there's a good chance you'll see some schizophrenic thinking. It takes a couple of years as a Blogger to come to the realization that you will, eventually, write a Blog post that completely contradicts what you may... Read more

By Mitch Joel


February 21, 201212:52 PM

Consumers Control The Brand (And Other New Media Myths) tagged “Mobile Marketing”

Marketers don't control their brand... the consumer does. It's been the battle cry of Social Media enthusiasts since The Cluetrain Manifesto was first published over a decade ago. If "markets are conversations," as The Cluetrain Manifesto says, then we can't... Read more

By Mitch Joel


July 30, 2011 6:47 AM

The Haters tagged “Mobile Marketing”

The Haters will tell you... Blogging doesn't have a ROI. A tweet is worthless. Getting someone to "like" your Facebook page doesn't increase your sales. A viral video may get millions of views, but there is no economic value to... Read more

By Mitch Joel


June 14, 201110:27 PM

QR Codes And The Great Lunchbag Letdown tagged “Mobile Marketing”

Mobile Marketing professionals are very excited about QR codes and their marketing prowess. I'm a little less excited. In theory, QR Codes sound awesome. Your consumer sees an advertisement that engages them, they whip out their mobile device, snap a... Read more

By Mitch Joel


March 22, 201110:53 PM

Do You Need A Mobile Version Of Your Website? tagged “Mobile Marketing”

No. You do not need a mobile version of your website. Creating a mobile version of your website is like creating a website that is a digital version of your brochure. It's amazing to speak with business professionals and have... Read more

By Mitch Joel


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