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Mobile Device

September 16, 201411:42 PM

How To Make Your Content Move. Think Like Jerry Seinfeld. tagged “Mobile Device”

After you watch the video at the end of the post, you will think differently about your content. Promise. Have you had a chance to check out Jerry Seinfeld's wildly successful online series called, Comedians In Cars Getting Coffee? It's... Read more

By Mitch Joel

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September 10, 201410:00 PM

When TV Becomes An Accessory To YouTube tagged “Mobile Device”

Everyone is talking about video. Have you noticed how on Facebook, some videos in your newsfeed start on their own now? You don't have to click on them. They just start. For some, this is very upsetting and disruptive to... Read more

By Mitch Joel

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August 19, 201411:18 PM

Wearables May Not Be The Marketer's Next Playground tagged “Mobile Device”

Everyone is going to have the iWatch from Apple, right? Well, we don't even know if it's going to be called an iWatch. As usual with Apple, we don't even know if it really exists (even though news outlets are... Read more

By Mitch Joel

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August 6, 201411:43 PM

Life After Websites tagged “Mobile Device”

Are we entering into a world where websites are becoming antiquated? There are many articles online right now about Facebook and their desire to move the messenger component out of its current environment - where it is one functionality of... Read more

By Mitch Joel

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July 23, 201411:11 PM

Facebook Proves Us All Wrong (And It's Not Just Facebook) tagged “Mobile Device”

All too often, we fall victim to a the market of one syndrome. I was on Facebook when somebody I know (and respect) said something akin to: "Nobody I know has ever click on a mobile banner ad." That's the... Read more

By Mitch Joel

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May 14, 201411:12 PM

The End Of Showrooming (And Webrooming) tagged “Mobile Device”

We are never going to solve for true consumer-centricity, if we keep acting like this. First, we had "showrooming." Showrooming is when a consumer goes to a physical location and uses a mobile device to either compare prices with other... Read more

By Mitch Joel

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April 2, 201411:51 PM

Don't Blame Brands (Always) In A Time Of Crisis tagged “Mobile Device”

The tweet heard around the world. There was a disaster somewhere in the world. I think it was the tragic Boston Marathon bombings. I was in France at the time speaking at an event. I was crawling into an early... Read more

By Mitch Joel


March 4, 2014 9:22 AM

The Secret Life Of Social Media tagged “Mobile Device”

Shhhh, don't tell anybody anything (even though I just posted this secret online for anyone to see). It has been brewing for some time, and it's a difficult trend for businesses not to understand and embrace. As much as our... Read more

By Mitch Joel


February 4, 201412:24 PM

Some Cheez-its, A Mountain Dew, A Snickers Bar... And A Kindle tagged “Mobile Device”

It sounds like the set-up to a bad joke, but this is no laughing matter. As Amazon continues to grow, expand and diversify itself as one of the largest retailers and technology service providers in the world, attention is always... Read more

By Mitch Joel

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January 24, 201410:35 AM

Great Content Is The Least Of Your Worries tagged “Mobile Device”

If a brand is looking to do something more than traditional advertising, what would be your recommendation? The natural answer is: create content. And, to leverage that content through digital (re: social media) channels, so that consumers will see it,... Read more

By Mitch Joel

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September 18, 201312:28 PM

How Much Screen Time Should Kids Have? tagged “Mobile Device”

What was your childhood like? Screens (beyond the television) played a pervasive part in my upbringing. We were one of the first families to have a set-top video game platform (first Pong, then Atari 2600). We had a personal computer... Read more

By Mitch Joel


August 20, 201312:25 PM

Is Smart Marketing An Oxymoron? tagged “Mobile Device”

We need to forget about the idea of mobile marketing and start focusing on smart marketing. In my second business book, CTRL ALT Delete, I lay out the case for the one screen world. It's not about three screens (TV,... Read more

By Mitch Joel


June 19, 201310:23 PM

The World Of Change(d) tagged “Mobile Device”

The world is changing. The world has changed. Trolling through the news on Business Insider, I stumbled upon their chart of the day titled, Time Spent Watching Video On Mobile Devices Has Doubled In The Last Year. That some exponential... Read more

By Mitch Joel


March 29, 2013 8:34 AM

How To Curtail Showrooming: Charge Admission tagged “Mobile Device”

What would you pay for an opportunity to browse a store? There have been a couple on instances in the news this week that highlight the general challenge that retailers face in the age of showrooming. For those uninitiated, showrooming... Read more

By Mitch Joel


March 1, 201310:26 PM

Google Glass And Thinking Differently About Technology tagged “Mobile Device”

Google's Project Glass is a very interesting product. At this week's TED 2013 conference in Long Beach, I had the chance to wear and tinker with Google Project Glass (for photographic proof, you can follow me on Twitter and see the... Read more

By Mitch Joel


January 31, 2013 9:48 PM

Do Shopping Centers Have A Future? tagged “Mobile Device”

Retail, consumerism and how we buy has changed in the past few years, like never before. If you speak to a brand that has retail as one of their primary transactional channels, they are nervous. How we buy has so... Read more

By Mitch Joel


January 21, 2013 3:40 PM

Three New(ish) Trends In Digital Media tagged “Mobile Device”

Life after Facebook, Twitter, Instagram and YouTube? Can't imagine it, can you? There are a handful of new social media tools, channels and applications that could be giving way to newer ways in which consumers connect. Not just to one... Read more

By Mitch Joel


January 9, 2013 8:54 PM

Maybe Nobody Knows Nothing tagged “Mobile Device”

Consumers are fundamentally ahead of brands when it comes to technology and social media. You may have heard this line before. I use this line in my presentations, in articles and in past blog posts. It is the battlecry by... Read more

By Mitch Joel


December 11, 2012 5:55 PM

The End Of The Smartphone tagged “Mobile Device”

What will be the timeframe for smartphone and tablet devices to decimate desktop and laptop computers? By all accounts, it is already happening. When Tim Cook (CEO at Apple) took the stage in the company's first post-Steve Jobs product launch... Read more

By Mitch Joel


November 23, 2012 7:31 PM

Sleeping With Your Smartphone tagged “Mobile Device”

It used to be a whole lot simpler. I don't know about you, but I used to come from work and charge my smartphone at the small table near my front entrance. It was a parlour trick. It was a... Read more

By Mitch Joel


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