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Mobile Device

June 22, 201611:33 PM

Algorhythms For Marketing Transformation tagged “Mobile Device”

The real world teaches you real lessons. I've been on the road working, nurturing, tweaking and developing a brand new presentation that I've titled, Algorhythm - The Pulse of Creativity, Data And The Future of Brands. Here's how I have been... Read more

By Mitch Joel

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April 28, 201611:01 PM

A More Elegant Question About Twitter tagged “Mobile Device”

What should Twitter do? Do you have an opinion? Do you know what they have done in the past year? It has been a year of change for the platform that allows people to share 140 characters with one another.... Read more

By Mitch Joel

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March 23, 201611:56 PM

Bots And The Next Wave Of Marketing tagged “Mobile Device”

Hello, Human. When you open the new Quartz news app, it takes a few minutes to get your bearings. This is not your father's news app. There is no infinite scroll, and there is no standard headline matched with a... Read more

By Mitch Joel

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March 17, 201611:31 PM

The State Of Marketing And The Missed Opportunities tagged “Mobile Device”

How many brands are really marketing themselves properly these days? If there is one gripe about the current state of advertising, it would be this: with all that has evolved in the past two decades - from new platforms to... Read more

By Mitch Joel

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March 16, 201611:32 PM

A More Elegant Question About Ad Blocking tagged “Mobile Device”

Ad blocking is a huge problem. And, if you don't think ad blocking is a huge problem, consider that it will be an increasingly more complex problem, if the manufacturers of both devices and operating systems (especially for mobile) decide... Read more

By Mitch Joel

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February 25, 201611:09 PM

The Mobile Gap tagged “Mobile Device”

At what point, do we surrender to reality? In the past few months, way too many brands have been speaking out of both sides of their mouth. One side says this: Native apps are expensive and don't get enough downloads... Read more

By Mitch Joel

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February 5, 2016 7:25 AM

Digital Transformation And The Big Bet tagged “Mobile Device”

Is digital transformation the future of work... or just a bet that companies are making? Say what you will about events like Davos (and, yes, there are many people and media who are quick to criticize the event), there are... Read more

By Mitch Joel

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February 2, 2016 7:48 AM

Should We Rate Ads Or Just Watch Them?... Or Neither tagged “Mobile Device”

We have been voting with our eyeballs. It's plain and simple. Impressions, GRPs and mix in some repetition. It turns out that human beings are simple beings. Show them something, catch their attention, rinse and repeat and you will get... Read more

By Mitch Joel

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July 8, 201511:26 PM

The One Screen World Keeps Happening tagged “Mobile Device”

How many screens is your brand marketing against? In my second business book, CTRL ALT Delete (which came out in a trade paperback version this past May), I introduced the notion of The One Screen World. The only screen that... Read more

By Mitch Joel

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July 2, 201511:35 PM

Don't Take A Technology Sabbatical tagged “Mobile Device”

How long can you go without your smartphone? Let's be candid. Very candid. My smartphone has the same impact on me, personally, like my blankie did when I was a toddler. I simply don't feel safe without it. I feel... Read more

By Mitch Joel

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June 18, 201511:09 PM

Is Television Lying To Us? tagged “Mobile Device”

So, what do you think? Is television lying to us? Last week, AdWeek published an article titled, Why TV Is Still the Most Effective Advertising Medium. I had three thoughts immediately enter my mind: Google AdWords. How can TV advertising be... Read more

By Mitch Joel

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May 27, 201511:34 PM

The Line Being Drawn Between Smartphones And Tablets tagged “Mobile Device”

Human beings are an intriguing group. What does advertising do? Well, if you believe the very first episode of the very first season of the acclaimed television show, Mad Men, the answer is simple: happiness. Advertising sells the notion of... Read more

By Mitch Joel

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March 24, 2015 8:11 AM

Email. You're Doing It Wrong. tagged “Mobile Device”

I suck at email. I think. It's a form of technology and communication that fascinates me. Fundamentally, email hasn't changed that much since it was first invented. Most of us still struggle with how we sort, file and keep conversations... Read more

By Mitch Joel

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March 16, 2015 9:00 AM

The Fascinating Thing About The Wrist tagged “Mobile Device”

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is... Read more

By Mitch Joel

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March 11, 201511:15 PM

Apple Is Laughing All The Way To The Bank tagged “Mobile Device”

I went from a non-believer to a believer. I love Apple. There, I said it. It's not a tough thing to put out there, as the company edges closer to becoming the first ever trillion-dollar organization. The customers are there.... Read more

By Mitch Joel

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January 14, 201511:07 PM

How To Think About Mobile Advertising tagged “Mobile Device”

Mobile ads are not Internet ads. Mobile ads are not like other ads. Marketers can say whatever they want about advertising. Many brands feel that it is all about the message being consistent across all platforms. Other brands believe that... Read more

By Mitch Joel

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September 16, 201411:42 PM

How To Make Your Content Move. Think Like Jerry Seinfeld. tagged “Mobile Device”

After you watch the video at the end of the post, you will think differently about your content. Promise. Have you had a chance to check out Jerry Seinfeld's wildly successful online series called, Comedians In Cars Getting Coffee? It's... Read more

By Mitch Joel

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September 10, 201410:00 PM

When TV Becomes An Accessory To YouTube tagged “Mobile Device”

Everyone is talking about video. Have you noticed how on Facebook, some videos in your newsfeed start on their own now? You don't have to click on them. They just start. For some, this is very upsetting and disruptive to... Read more

By Mitch Joel

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August 19, 201411:18 PM

Wearables May Not Be The Marketer's Next Playground tagged “Mobile Device”

Everyone is going to have the iWatch from Apple, right? Well, we don't even know if it's going to be called an iWatch. As usual with Apple, we don't even know if it really exists (even though news outlets are... Read more

By Mitch Joel

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August 6, 201411:43 PM

Life After Websites tagged “Mobile Device”

Are we entering into a world where websites are becoming antiquated? There are many articles online right now about Facebook and their desire to move the messenger component out of its current environment - where it is one functionality of... Read more

By Mitch Joel

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