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Entries tagged with “
Mobile App
”May 22, 2013 8:54 AM
Welcome To The One Screen World tagged “Mobile App”
Channel surfing got weird. There was this episode of All-Star Celebrity Apprentice this season that revolved around each team's ability to create a television ad for the consumer electronics company, LG. It wasn't really about a particular model of television... Read more
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May 14, 201310:07 AM
Designing A Better Website tagged “Mobile App”
It seems like online publishers are starting to think about the digital-first experience. In the past short while, we have started to see what could only be described as "true online publishing" taking on a new (and pretty) look and... Read more
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May 9, 201311:06 PM
You Don't Have A Branding Problem... tagged “Mobile App”
You have a marketing problem. How many meetings have you sat in where people want to refresh the logo, redo the website, create a mobile app, build a Facebook page, get new brochures and more because they think that they're... Read more
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March 28, 2013 8:49 AM
Is Marketing About To Get Really Creepy Or Really Good? tagged “Mobile App”
Apple acquired a company last week. It's something to pay attention to. There is still one slightly unchartered territory that will - without question - be the last mile in marketing. It is the ability for a brand to deliver... Read more
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February 19, 2013 9:06 PM
A Brand Of People tagged “Mobile App”
It's strange how much of a brand's foundation is laid by the people who represent it. It could be a pristine service with a genius business model that is created with the latest in cutting edge technology, but none of... Read more
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February 13, 2013 8:06 PM
The Mobile-Only Strategy Imperative tagged “Mobile App”
How long will the personal computer - as we have known it to date- be relevant? If you look at any data points surrounding mobile (and putting it in context on a global level), it seems like nobody is using... Read more
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February 8, 2013 9:23 PM
The Making Of Stuff tagged “Mobile App”
It's time to push beyond digital. Most of the stuff that I blog about (or create) is not physical. Digital marketing is very real, but it's very digital. It's the stuff a consumer sees on a screen. We tend to... Read more
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February 4, 2013 7:45 PM
The New Digital Experience tagged “Mobile App”
So, which were your favorite Super Bowl ads from this past Sunday? It's the time of the year when brands are glued to their social media analytics to try and decipher if the millions of dollars spent for a thirty-second... Read more
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January 10, 2013 9:32 PM
The One Screen World - Take Two tagged “Mobile App”
How many screen are there? You've heard of the three screens? The four screens? The companion screen? The three screens are: television, computer and mobile. The fourth screen became the tablet (it's debatable). The companion screen is whatever other screen... Read more
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January 9, 2013 8:54 PM
Maybe Nobody Knows Nothing tagged “Mobile App”
Consumers are fundamentally ahead of brands when it comes to technology and social media. You may have heard this line before. I use this line in my presentations, in articles and in past blog posts. It is the battlecry by... Read more
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January 2, 2013 9:49 PM
The Elusive Digital Promise tagged “Mobile App”
Traditional media is getting it all wrong (again). On December 31st, 2012, MediaPost ran a news item titled, For Traditional Media, Digital Remains Elusive Promise, that looks at the conversion of traditional advertising dollars into digital ones. From the article:... Read more
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December 26, 2012 7:28 AM
The Best Business Apps For Your Smartphone tagged “Mobile App”
So, were you naughty or nice? At this most wonderful time of the year, I'm often inundated with phone calls, emails, text messages, Facebook pokes and Twitter tweets about the best business apps to get for a smartphone. This year... Read more
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December 20, 2012 4:09 PM
The Impermanent Internet tagged “Mobile App”
The Internet is like an elephant: it never forgets. Whether it's a deep cache, a like on Facebook, a retweet, a simple Google search, a screen capture or more, it seems like the Internet is a massive repository for everything... Read more
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December 14, 201210:49 AM
The New Digital Minimalism tagged “Mobile App”
How much of what are you putting online? I was interested in a mobile app. I went to their website. There was not a lot of information. It featured two actions: Download the app. Watch a short video demo. Nothing... Read more
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December 7, 201210:24 AM
Great Marketing Is Utilitarian tagged “Mobile App”
The pleasures of shopping for food. In any supermarket chain, some things are easy to find. Apples. Milk. Bread. But if you're looking for flaxseeds? Coconut milk? Prunes? Who among us has not felt the stirrings of super-market rage as... Read more
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November 8, 2012 9:53 AM
Marketing Must Adapt To The New Reader tagged “Mobile App”
It's strange to say this, but we're reading more than ever. We may not be reading Hemingway... but then again, we may be. Years ago, Hugh McGuire showed me how he was reading War And Peace on his iPod Touch.... Read more
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May 25, 2012 8:04 PM
Why Facebook Camera Matters tagged “Mobile App”
Facebook launched a mobile camera app. You may be wondering why Facebook launched a mobile camera app (quaintly called, Camera) just a short while after purchasing Instagram in a heart-stopping billion dollar acquisition. Everywhere you turn online, there is discourse... Read more
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April 25, 201210:39 PM
Two Things That Should Rock Your World tagged “Mobile App”
Well, is the Web dead? Of course, the Web isn't dead, but it is changing in ways that many of us have (sadly) been ignoring. As more and more brands still struggle with the browser-based Web (and this includes everything... Read more
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April 24, 2012 7:47 AM
The Next Billion-Dollar Startup tagged “Mobile App”
The truth about Instagram. There wasn't a building high enough for me to jump off of when I first heard about Facebook acquiring Instagram for a billion dollars two weeks ago. I know that sounds extreme, but I'm honest enough... Read more
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April 12, 2012 8:09 PM
The Drug Of Content tagged “Mobile App”
At what point will the proverbial levee break? Marketers are busy telling their clients to start producing content or suffer the wrath of becoming irrelevant. My hand is raised and my head is bowed down in shame. Content needs to... Read more
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