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Mobile App

September 3, 201411:20 PM

Everything Is Digital tagged “Mobile App”

Digital is everything. Are you listening? I read the following quote from a recently published Forrester report titled, The Future Of Business Is Digital: "Business leaders don't think of digital as central to their business because in the past, it... Read more

By Mitch Joel

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August 20, 201410:06 PM

When Will Marketers Be More Business Focused? tagged “Mobile App”

It's laughable that the vast majority of marketing professionals are still seen as those who spend the money on the TV commercials. Here's what's really happening: The c-suite is pushing back (and hard). They're asking marketers to do more than... Read more

By Mitch Joel

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August 19, 201411:18 PM

Wearables May Not Be The Marketer's Next Playground tagged “Mobile App”

Everyone is going to have the iWatch from Apple, right? Well, we don't even know if it's going to be called an iWatch. As usual with Apple, we don't even know if it really exists (even though news outlets are... Read more

By Mitch Joel

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June 12, 2014 8:44 PM

These Two Data Points Demonstrate What's So Wrong With Marketing Today tagged “Mobile App”

You will have to read this twice. It's that incomprehensible. There was an article published today in Marketing Charts titled, Few Digital Marketers Feel That Digital Has Delivered As A Branding Vehicle. I was so depressed after the reading the... Read more

By Mitch Joel

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May 29, 201410:44 AM

Can Products And Services Be More Social Than Humans? tagged “Mobile App”

Can technology make marketers suck less? One could argue that social media - for all of its wonders - has created a new breed of marketer. A hybrid. Ones that aren't solely focused on the creative in the ads, but... Read more

By Mitch Joel

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March 4, 2014 9:22 AM

The Secret Life Of Social Media tagged “Mobile App”

Shhhh, don't tell anybody anything (even though I just posted this secret online for anyone to see). It has been brewing for some time, and it's a difficult trend for businesses not to understand and embrace. As much as our... Read more

By Mitch Joel


February 6, 201411:43 PM

What Is The Point Of A Website In 2014? tagged “Mobile App”

It's not all about what the mobile experience will be about. The one screen world. It's a concept often written about in these posts and it's an ideology that was created to force brands to start thinking about true customer-centricity... Read more

By Mitch Joel


February 5, 201411:28 PM

It's All Just Dumb Luck tagged “Mobile App”

Selling a lot of books is very hard. Making a video go viral is very hard. Creating a billion dollar company is very hard. It's a story that I will never forget. Back in 2008, I was prepping the release... Read more

By Mitch Joel


January 31, 2014 8:06 AM

Facebook Is Looking Smarter Than Ever tagged “Mobile App”

Facebook is looking smarter than ever. It happens in a flash. It seems like only yesterday, when everybody was complaining about Facebook's lack of a mobile presence. Their initial strikes at a mobile app were simply lesser versions of their... Read more

By Mitch Joel


January 24, 201410:35 AM

Great Content Is The Least Of Your Worries tagged “Mobile App”

If a brand is looking to do something more than traditional advertising, what would be your recommendation? The natural answer is: create content. And, to leverage that content through digital (re: social media) channels, so that consumers will see it,... Read more

By Mitch Joel

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December 19, 201311:00 PM

This Blog Is Dead tagged “Mobile App”

Let's admit it. Blogging (as we knew it) is dead. Is your blood boiling? Are you priming your fingers to lambast this thought in the comment section of this post? Go back in time. Not even all that ago and... Read more

By Mitch Joel


November 6, 2013 3:08 PM

What Facebook Knows About Innovation (That Every Brand Should Pay Attention To) tagged “Mobile App”

Blogs posts, articles and books have been written about Facebook and their ability to grow. When people think about the company and their state of innovation, they will often align them with a myriad of Silicon Valley types. They'll look... Read more

By Mitch Joel


October 17, 201310:53 PM

The Merits Of Reading A Book tagged “Mobile App”

What was the last book that you read? I buy new books all day. Literally. I read most of my book on my iPhone using the Kindle, iBooks or Kobo app (but, mostly Kindle). I haven't been reading enough books... Read more

By Mitch Joel


August 29, 201310:36 PM

3 New Ways To Think About Amazon, YouTube And LinkedIn tagged “Mobile App”

Are you experiencing any digital marketing fatigue? Thinking about what's coming next? Curious about what is around the corner? Just this week, three interesting news items emerged that demonstrate some big shifts in three of the major online social channels.... Read more

By Mitch Joel

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May 22, 2013 8:54 AM

Welcome To The One Screen World tagged “Mobile App”

Channel surfing got weird. There was this episode of All-Star Celebrity Apprentice this season that revolved around each team's ability to create a television ad for the consumer electronics company, LG. It wasn't really about a particular model of television... Read more

By Mitch Joel


May 14, 201310:07 AM

Designing A Better Website tagged “Mobile App”

It seems like online publishers are starting to think about the digital-first experience. In the past short while, we have started to see what could only be described as "true online publishing" taking on a new (and pretty) look and... Read more

By Mitch Joel


May 9, 201311:06 PM

You Don't Have A Branding Problem... tagged “Mobile App”

You have a marketing problem. How many meetings have you sat in where people want to refresh the logo, redo the website, create a mobile app, build a Facebook page, get new brochures and more because they think that they're... Read more

By Mitch Joel


March 28, 2013 8:49 AM

Is Marketing About To Get Really Creepy Or Really Good? tagged “Mobile App”

Apple acquired a company last week. It's something to pay attention to. There is still one slightly unchartered territory that will - without question - be the last mile in marketing. It is the ability for a brand to deliver... Read more

By Mitch Joel


February 19, 2013 9:06 PM

A Brand Of People tagged “Mobile App”

It's strange how much of a brand's foundation is laid by the people who represent it. It could be a pristine service with a genius business model that is created with the latest in cutting edge technology, but none of... Read more

By Mitch Joel


February 13, 2013 8:06 PM

The Mobile-Only Strategy Imperative tagged “Mobile App”

How long will the personal computer - as we have known it to date-  be relevant? If you look at any data points surrounding mobile (and putting it in context on a global level), it seems like nobody is using... Read more

By Mitch Joel


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