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Mobile App

February 14, 2017 2:50 PM

It's Not Easy To Be A Loving Brand These Days tagged “Mobile App”

Be careful what you wish for. Never has a sentiment been so true like it is for brands these day. We have never lived in a more politically-driven and open-social environment at the same time. Brands should be spinning like... Read more

By Mitch Joel

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January 30, 2017 3:02 PM

Uber's #DeleteUber Mess, Starbucks Is So Good At Mobile That It Hurts And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM tagged “Mobile App”

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening... Read more

By Mitch Joel

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January 24, 201711:39 PM

Connect The Dots Marketing tagged “Mobile App”

Are we seeing the bigger picture? There are three disruptive technologies that are emerging. Candidly, there are many more. Candidly, they may have already disrupted our society, but they have yet to impact brands and marketing. That will soon change.... Read more

By Mitch Joel

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January 4, 2017 2:54 PM

Smart Brands Will Create Their Own Digital Products And Services tagged “Mobile App”

Marketing is so much more than advertising. One of the bigger ideas (and evolutions) in marketing that I covered in my second business book, CTRL ALT Delete (which was published in 2013), was the idea of utilitarianism marketing. The fact... Read more

By Mitch Joel

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November 29, 2016 4:25 PM

Waze Does Display Advertising Right tagged “Mobile App”

There was a time when I thought all display advertising was "meh."  I have reasons (and deep) rationale to think this way. Few were around selling banner ads when they first came out, like I did. I was on the front... Read more

By Mitch Joel

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November 23, 2016 5:14 PM

The Thing About Disruption tagged “Mobile App”

How good is your brand when it comes to disruption? For my money, disruption is the current big bad wolf of business today. It's everywhere. B2B, B2B, small, medium and large enterprises. Everyone is feeling the huffing, puffing and heavy... Read more

By Mitch Joel

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November 2, 201611:48 PM

Gross Hacker Marketing tagged “Mobile App”

Do you want customers or email addys? They're not the same thing. Customers, right? Then start acting like it. Most brands seem to be on this strange run for information acquisition over customer acquisition. My buddy, Avinash Kaushik (Digital Marketing... Read more

By Mitch Joel

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September 21, 201611:10 PM

A Clearer View Of Augmented And Virtual Reality tagged “Mobile App”

Next week is the National Retail Federation and Shop.org's Digital Summit In Dallas. This article was published by Shop.org on their Medium channel and is an interview that they conducted with me ahead of our session titled, Virtually There With... Read more

By Mitch Joel

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August 29, 2016 8:07 AM

The Future Happens Very Slowly Then All At Once And Other Stories From The Digital Edge on CHOM FM tagged “Mobile App”

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is... Read more

By Mitch Joel

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August 18, 201611:48 PM

I Got You vs. I Keep You - The Mobile Brand Crisis tagged “Mobile App”

Brands are going to confront a huge challenge as their consumers become more and more mobile. In the past, I have written about the massive chasm that is developing between consumers and brands, as our consumers become more mobile and... Read more

By Mitch Joel

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April 19, 201611:17 PM

The Big Buzz At Social Media Marketing World tagged “Mobile App”

There's only one thing left for those in social media marketing to talk about. It was a busy two days in San Diego, as Social Media Examiner's Social Media Marketing World came to a close tonight. Podcasting? Blogs? Twitter? YouTube? Facebook?... Read more

By Mitch Joel

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March 23, 201611:56 PM

Bots And The Next Wave Of Marketing tagged “Mobile App”

Hello, Human. When you open the new Quartz news app, it takes a few minutes to get your bearings. This is not your father's news app. There is no infinite scroll, and there is no standard headline matched with a... Read more

By Mitch Joel

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December 2, 201511:57 PM

A New Force To Change Your Habits tagged “Mobile App”

Mobile is critical. Be where the consumers are. Let's be much more social. I can't tell you how many times I have heard those words said in public. Most recently, I sat through a session where the Chief Marketing Office... Read more

By Mitch Joel

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November 27, 201511:17 PM

Apps Are Media tagged “Mobile App”

This might take some time for brands to wrap their heads around. "Content is media." This may feel like a turn of phrase, at this point. We have seen such a proliferation of content that the vast majority of brand... Read more

By Mitch Joel

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November 6, 2015 7:17 PM

What's Next?... Now, There Is An Answer tagged “Mobile App”

"What's next?" Do you hate that question? My knee-jerk reaction used to be, "are you really even doing 'what's now' to be able to ask 'what's next'?" It was a standard response, but it did help recalibrate the conversation for... Read more

By Mitch Joel

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February 9, 2015 8:31 AM

Can You Pay To Get Your App To The Top? (Yes. Yes, You Can). tagged “Mobile App”

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is... Read more

By Mitch Joel

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September 3, 201411:20 PM

Everything Is Digital tagged “Mobile App”

Digital is everything. Are you listening? I read the following quote from a recently published Forrester report titled, The Future Of Business Is Digital: "Business leaders don't think of digital as central to their business because in the past, it... Read more

By Mitch Joel

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August 20, 201410:06 PM

When Will Marketers Be More Business Focused? tagged “Mobile App”

It's laughable that the vast majority of marketing professionals are still seen as those who spend the money on the TV commercials. Here's what's really happening: The c-suite is pushing back (and hard). They're asking marketers to do more than... Read more

By Mitch Joel

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August 19, 201411:18 PM

Wearables May Not Be The Marketer's Next Playground tagged “Mobile App”

Everyone is going to have the iWatch from Apple, right? Well, we don't even know if it's going to be called an iWatch. As usual with Apple, we don't even know if it really exists (even though news outlets are... Read more

By Mitch Joel

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June 12, 2014 8:44 PM

These Two Data Points Demonstrate What's So Wrong With Marketing Today tagged “Mobile App”

You will have to read this twice. It's that incomprehensible. There was an article published today in Marketing Charts titled, Few Digital Marketers Feel That Digital Has Delivered As A Branding Vehicle. I was so depressed after the reading the... Read more

By Mitch Joel

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