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Mobile App

March 4, 2014 9:22 AM

The Secret Life Of Social Media tagged “Mobile App”

Shhhh, don't tell anybody anything (even though I just posted this secret online for anyone to see). It has been brewing for some time, and it's a difficult trend for businesses not to understand and embrace. As much as our... Read more

By Mitch Joel


February 6, 201411:43 PM

What Is The Point Of A Website In 2014? tagged “Mobile App”

It's not all about what the mobile experience will be about. The one screen world. It's a concept often written about in these posts and it's an ideology that was created to force brands to start thinking about true customer-centricity... Read more

By Mitch Joel


February 5, 201411:28 PM

It's All Just Dumb Luck tagged “Mobile App”

Selling a lot of books is very hard. Making a video go viral is very hard. Creating a billion dollar company is very hard. It's a story that I will never forget. Back in 2008, I was prepping the release... Read more

By Mitch Joel


January 31, 2014 8:06 AM

Facebook Is Looking Smarter Than Ever tagged “Mobile App”

Facebook is looking smarter than ever. It happens in a flash. It seems like only yesterday, when everybody was complaining about Facebook's lack of a mobile presence. Their initial strikes at a mobile app were simply lesser versions of their... Read more

By Mitch Joel


January 24, 201410:35 AM

Great Content Is The Least Of Your Worries tagged “Mobile App”

If a brand is looking to do something more than traditional advertising, what would be your recommendation? The natural answer is: create content. And, to leverage that content through digital (re: social media) channels, so that consumers will see it,... Read more

By Mitch Joel

Utilities:


December 19, 201311:00 PM

This Blog Is Dead tagged “Mobile App”

Let's admit it. Blogging (as we knew it) is dead. Is your blood boiling? Are you priming your fingers to lambast this thought in the comment section of this post? Go back in time. Not even all that ago and... Read more

By Mitch Joel


November 6, 2013 3:08 PM

What Facebook Knows About Innovation (That Every Brand Should Pay Attention To) tagged “Mobile App”

Blogs posts, articles and books have been written about Facebook and their ability to grow. When people think about the company and their state of innovation, they will often align them with a myriad of Silicon Valley types. They'll look... Read more

By Mitch Joel


October 17, 201310:53 PM

The Merits Of Reading A Book tagged “Mobile App”

What was the last book that you read? I buy new books all day. Literally. I read most of my book on my iPhone using the Kindle, iBooks or Kobo app (but, mostly Kindle). I haven't been reading enough books... Read more

By Mitch Joel


August 29, 201310:36 PM

3 New Ways To Think About Amazon, YouTube And LinkedIn tagged “Mobile App”

Are you experiencing any digital marketing fatigue? Thinking about what's coming next? Curious about what is around the corner? Just this week, three interesting news items emerged that demonstrate some big shifts in three of the major online social channels.... Read more

By Mitch Joel

Utilities:


May 22, 2013 8:54 AM

Welcome To The One Screen World tagged “Mobile App”

Channel surfing got weird. There was this episode of All-Star Celebrity Apprentice this season that revolved around each team's ability to create a television ad for the consumer electronics company, LG. It wasn't really about a particular model of television... Read more

By Mitch Joel


May 14, 201310:07 AM

Designing A Better Website tagged “Mobile App”

It seems like online publishers are starting to think about the digital-first experience. In the past short while, we have started to see what could only be described as "true online publishing" taking on a new (and pretty) look and... Read more

By Mitch Joel


May 9, 201311:06 PM

You Don't Have A Branding Problem... tagged “Mobile App”

You have a marketing problem. How many meetings have you sat in where people want to refresh the logo, redo the website, create a mobile app, build a Facebook page, get new brochures and more because they think that they're... Read more

By Mitch Joel


March 28, 2013 8:49 AM

Is Marketing About To Get Really Creepy Or Really Good? tagged “Mobile App”

Apple acquired a company last week. It's something to pay attention to. There is still one slightly unchartered territory that will - without question - be the last mile in marketing. It is the ability for a brand to deliver... Read more

By Mitch Joel


February 19, 2013 9:06 PM

A Brand Of People tagged “Mobile App”

It's strange how much of a brand's foundation is laid by the people who represent it. It could be a pristine service with a genius business model that is created with the latest in cutting edge technology, but none of... Read more

By Mitch Joel


February 13, 2013 8:06 PM

The Mobile-Only Strategy Imperative tagged “Mobile App”

How long will the personal computer - as we have known it to date-  be relevant? If you look at any data points surrounding mobile (and putting it in context on a global level), it seems like nobody is using... Read more

By Mitch Joel


February 8, 2013 9:23 PM

The Making Of Stuff tagged “Mobile App”

It's time to push beyond digital. Most of the stuff that I blog about (or create) is not physical. Digital marketing is very real, but it's very digital. It's the stuff a consumer sees on a screen. We tend to... Read more

By Mitch Joel

Utilities:


February 4, 2013 7:45 PM

The New Digital Experience tagged “Mobile App”

So, which were your favorite Super Bowl ads from this past Sunday? It's the time of the year when brands are glued to their social media analytics to try and decipher if the millions of dollars spent for a thirty-second... Read more

By Mitch Joel


January 10, 2013 9:32 PM

The One Screen World - Take Two tagged “Mobile App”

How many screen are there? You've heard of the three screens? The four screens? The companion screen? The three screens are: television, computer and mobile. The fourth screen became the tablet (it's debatable). The companion screen is whatever other screen... Read more

By Mitch Joel


January 9, 2013 8:54 PM

Maybe Nobody Knows Nothing tagged “Mobile App”

Consumers are fundamentally ahead of brands when it comes to technology and social media. You may have heard this line before. I use this line in my presentations, in articles and in past blog posts. It is the battlecry by... Read more

By Mitch Joel


January 2, 2013 9:49 PM

The Elusive Digital Promise tagged “Mobile App”

Traditional media is getting it all wrong (again). On December 31st, 2012, MediaPost ran a news item titled, For Traditional Media, Digital Remains Elusive Promise, that looks at the conversion of traditional advertising dollars into digital ones. From the article:... Read more

By Mitch Joel


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