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Mobile Advertising

November 27, 201511:17 PM

Apps Are Media tagged “Mobile Advertising”

This might take some time for brands to wrap their heads around. "Content is media." This may feel like a turn of phrase, at this point. We have seen such a proliferation of content that the vast majority of brand... Read more

By Mitch Joel


May 28, 201511:48 PM

Where Consumers Spend Their Time Is Where Advertisers Should Spend Their Money tagged “Mobile Advertising”

This was the argument that was debated over twenty years ago. Why do we have to keep having the same argument? We love dogma, don't we? Yesterday, Mary Meeker (from Kleiner Perkins Caufield and Byers) did her thing. And, "her... Read more

By Mitch Joel


January 14, 201511:07 PM

How To Think About Mobile Advertising tagged “Mobile Advertising”

Mobile ads are not Internet ads. Mobile ads are not like other ads. Marketers can say whatever they want about advertising. Many brands feel that it is all about the message being consistent across all platforms. Other brands believe that... Read more

By Mitch Joel


July 23, 201411:11 PM

Facebook Proves Us All Wrong (And It's Not Just Facebook) tagged “Mobile Advertising”

All too often, we fall victim to a the market of one syndrome. I was on Facebook when somebody I know (and respect) said something akin to: "Nobody I know has ever click on a mobile banner ad." That's the... Read more

By Mitch Joel


April 24, 2014 9:43 PM

Facebook And A New Era In Paid Media tagged “Mobile Advertising”

Will the brands revolt? Facebook has been making some serious moves when it comes to what a user sees in their newsfeed. The implication on brands (and brand pages) has been massive. In one corner, you have brands that have... Read more

By Mitch Joel


August 2, 2013 8:28 AM

Facebook Is About To Explode (In A Good Way) tagged “Mobile Advertising”

Facebook is just getting started. That may come as a shock to some. It may not seem all that illuminating to others. It's getting easier to hop on the hype wagon these days. Just yesterday, the stock price passed its... Read more

By Mitch Joel

April 15, 201312:28 PM

The Problem With Allowing Consumers To Opt Out tagged “Mobile Advertising”

You have a right to opt out of anything and everything. As a marketing professional, there is nothing I hate more than receiving any form of communication (email, Web experience, social media, mobile, whatever) and not see an obvious place... Read more

By Mitch Joel

August 22, 2012 3:39 PM

The Fatigue Of A Great Offer tagged “Mobile Advertising”

Was I ever wrong about Groupon. Back in 2010, I was very bullish on Groupon (more on that here: One Product. One Sale. One Day Only. One Exciting New Business Model). It wasn't about prospecting or trying to ride the... Read more

By Mitch Joel

August 11, 2012 4:30 PM

The Most Amazing Internet Stock Of The Year tagged “Mobile Advertising”

What do you think it is? I'm a huge fan of Business Insider. I can't think of any other media organizations that writes headlines as good as they do (Business Insider, if you're reading this, pay your copywriters handsomely... they're... Read more

By Mitch Joel

February 23, 201210:56 PM

Where The Boys (And Girls) Are tagged “Mobile Advertising”

In schizophrenic times, there's a good chance you'll see some schizophrenic thinking. It takes a couple of years as a Blogger to come to the realization that you will, eventually, write a Blog post that completely contradicts what you may... Read more

By Mitch Joel

February 22, 2012 9:32 PM

Fear And Loathing In Advertising tagged “Mobile Advertising”

What a long, strange trip it's been. There are many who think that advertising as we have known it to date is going to rapidly change in our new media world. There are days when I feel this way (and... Read more

By Mitch Joel

May 5, 200910:38 PM

Life During The 30-Second Spot tagged “Mobile Advertising”

The TV industry is about to go through some very dramatic changes. Yes, people have been saying that the Internet, Social Media and other new media channels would spell their doom, but few probably imagined that the current economy would... Read more

By Mitch Joel

January 24, 200811:55 PM

Mobile Marketing Is Not Mobile Advertising tagged “Mobile Advertising”

On the flight home from the Strategy And Innovation Forum, I could not stop thinking about the keynote presentation by Andy Nulman from Airborne Entertainment and Blogger over at Pow! Right Between The Eyes (in the interest of full... Read more

By Mitch Joel