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Mobile Marketing
”July 30, 2011 6:47 AM
The Haters tagged “Mobile Marketing”
The Haters will tell you... Blogging doesn't have a ROI. A tweet is worthless. Getting someone to "like" your Facebook page doesn't increase your sales. A viral video may get millions of views, but there is no economic value to... Read more
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June 14, 201110:27 PM
QR Codes And The Great Lunchbag Letdown tagged “Mobile Marketing”
Mobile Marketing professionals are very excited about QR codes and their marketing prowess. I'm a little less excited. In theory, QR Codes sound awesome. Your consumer sees an advertisement that engages them, they whip out their mobile device, snap a... Read more
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March 22, 201110:53 PM
Do You Need A Mobile Version Of Your Website? tagged “Mobile Marketing”
No. You do not need a mobile version of your website. Creating a mobile version of your website is like creating a website that is a digital version of your brochure. It's amazing to speak with business professionals and have... Read more
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February 25, 2011 8:44 PM
When Mobile Eats The Internet's Lunch tagged “Mobile Marketing”
As mobile becomes more important to the overall Marketing mix, will it wind up diverting funds away from the Web? Marketing is changing. Fast. Faster than most expected and faster than most organizations can keep up. The adoption of mobile... Read more
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January 30, 2011 6:33 AM
What A CMO Wants. What A CMO Needs. tagged “Mobile Marketing”
What a CMO wants and what a CMO needs may not be what a CMO can get (just yet). Being a Chief Marketing Officer is no easy gig. Recent studies in North America have found that a CMO lasts between... Read more
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July 20, 201010:55 PM
The Myth Of Location tagged “Mobile Marketing”
Why hasn't Foursquare and other location-aware platforms taken off? Let's not dismiss the amazing growth that online platforms like Foursquare have had, but they certainly do not have the mass adoption trajectory or passionate users like Twitter, Facebook and YouTube.... Read more
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March 30, 201010:55 PM
Invasion Of The Hand Computers tagged “Mobile Marketing”
We have to give up on the idea that there's a difference between being "online" and what we're experiencing on our mobile devices. They're both "online" and it's only going to be a short while where the experiences of being... Read more
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July 14, 2009 9:38 PM
Where The Marketing Budgets Are Going tagged “Mobile Marketing”
"Traditional Marketing Budgets Lose to Interactive." That was the title of the news item from MediaPost's Research Brief today. "According to Forrester Research, reported by Richard H. Levey at Directmag.com, 60% of marketers surveyed will increase their interactive marketing budgets... Read more
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June 14, 2009 7:36 PM
SPOS #159 - Digital Marketing All-Star Roundtable tagged “Mobile Marketing”
Welcome to episode #159 of Six Pixels Of Separation - The Twist Image Podcast. This is a very special episode. I was asked to be the Guest Editor for the June 15th, 2009 issue of Marketing Magazine (titled Brave New... Read more
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January 15, 2009 6:39 AM
The Great Untethering Of Marketing tagged “Mobile Marketing”
Mobile is no longer about what you can do on your cell phone. Mobile is all about doing more, all of the time. A long while back, I made a decision to make the switch from marketing on the Internet... Read more
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October 2, 2008 8:11 PM
Good News In Bad Times For Digital Marketing tagged “Mobile Marketing”
65% of Chief Marketing Officers and marketing executives said that because of the troubled economy more of their money will go toward digital/interactive marketing than before. In the same breath, 59% reported a decrease in their traditional advertising spend. “In... Read more
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August 4, 200811:57 PM
Six Degrees Of Separation (Not Pixels) Stands Up - Get Ready For More Connectedness tagged “Mobile Marketing”
The small world experiment (also known as Six Degrees of Separation) has been validated by researchers. According to the article, Proof! Just Six Degrees of Separation Between Us, in The Guardian yesterday, "researchers announced the theory was right - nearly.... Read more
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January 24, 200811:55 PM
Mobile Marketing Is Not Mobile Advertising tagged “Mobile Marketing”
On the flight home from the Shop.org Strategy And Innovation Forum, I could not stop thinking about the keynote presentation by Andy Nulman from Airborne Entertainment and Blogger over at Pow! Right Between The Eyes (in the interest of full... Read more
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November 2, 200711:13 PM
Mobile Marketing - Are Marketers' Heads Stuck In The Sand? tagged “Mobile Marketing”
Have you been paying attention to the mobile space these past few weeks? Things are getting stupid (in the best of ways). To kick off the Widget waggle a little, RIM (the makers of Blackberry) launched a Facebook app for... Read more
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October 22, 2007 7:08 PM
Phantom BlackBerry Vibrations - The Silent Killer? tagged “Mobile Marketing”
I no longer have to suffer alone. It's ok to talk about it. There are many, like me, who suffer from phantom vibrations. Phantom vibrations are the feeling that your mobile device (in my case, my BlackBerry) is vibrating when... Read more
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